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What is copywriting?


copywriting definition scope and diferent medium
Copywriting definition

Copywriting is salesmanship and beyond. Copywriting is the art of writing copy with a marketing and/or sales objective in mind. It is the use of words to promote a product, service, opinion, idea or for that matter anything. Copywriters develop copy or content for advertisements, websites, internet, television, billboards, POS etc.

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34 memorable advertising slogans

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67. Allstate Insurance “You’re in good hands with Allstate”. The slogan was popular but it also faced its share of criticism due to its ‘boxing gloves’ strategy against its policyholders. American Association for Justice ranked it as worst insurer. However, Allstate fought back and in 2009 successfully fought to obtain Federal government TARP fund eligibility only to decline it once they obtained eligibility (Source).

In 1950, this forever famous Allstate advertisement slogan was created by David W. Ellis a marketing manager

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Clairol Hair Color Advertising slogan, tagline

Clariol Advertising slogan, tagline: Does she or doesn’t she?

In the 1950s, most women didn’t dye hair by their own, because women who did so were considered overly fixated on their looks or of ill repute. A visit to salon which was allowed would take hours. Lawrence M. Gelb, the co-founder and chemist saw the vacuum in the consumer mindspace and created the product which would bring down the process to 20 minutes. However, he had to win another perception battle, he needed to convince women they could dye their hair without anyone being the wiser. Thus, the original concept of ‘does she…doesn’t she’ was born.

Clairol commercial tagline was first used in 1952

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