Along with Super Sunday Super Bowl debutant for 2011, Stella Artois and regular buddy, Budweiser, Bud Light will show its face thrice at the XLV… Read More »Bud Light Super Bowl XLV 2011 commercial: Here we go
Budweiser’s association with the Clydesdales does not need any forced recall. In 2010, Anheuser-Busch dropped them after a last minute consumer poll. This year, however,… Read More »Budweiser Super Bowl 2011 commercial- Clydesdales are back
Anheuser-Busch is bringing in premium Belgian brew Stella Artois for the first time in Super Bowl. The ad would be part of its She is… Read More »Stella Artois first ever commercial on Super Bowl 2011
What: Super Bowl XLV is the 45th annual edition of the Super Bowl in American football. and the 41st annual championship game of the… Read More »Super Bowl XLV: The game, the ads you don’t want to miss
The Super Bowl is just around corner and before the New England Patriots celebrate another victory and that means a new crop of automotive commercials… Read More »Audi’s A8 Commercial at Super Bowl
Copywriting is salesmanship and beyond. Copywriting is the art of writing copy with a marketing and/or sales objective in mind. It is the use of words to promote a product, service, opinion, idea or for that matter anything. Copywriters develop copy or content for advertisements, websites, internet, television, billboards, POS etc.
67. Allstate Insurance “You’re in good hands with Allstate”. The slogan was popular but it also faced its share of criticism due to its ‘boxing gloves’ strategy against its policyholders. American Association for Justice ranked it as worst insurer. However, Allstate fought back and in 2009 successfully fought to obtain Federal government TARP fund eligibility only to decline it once they obtained eligibility (Source).
Clariol Advertising slogan, tagline: Does she or doesn’t she?
In the 1950s, most women didn’t dye hair by their own, because women who did so were considered overly fixated on their looks or of ill repute. A visit to salon which was allowed would take hours. Lawrence M. Gelb, the co-founder and chemist saw the vacuum in the consumer mindspace and created the product which would bring down the process to 20 minutes. However, he had to win another perception battle, he needed to convince women they could dye their hair without anyone being the wiser. Thus, the original concept of ‘does she…doesn’t she’ was born.
Clairol TV commercials
1. Angela Kinsey as your Guardian Girlfriend in a Clairol Nice ‘n Easy hair color commercial. Nice ad but the question is If you suddenly see some random blond in your mirror that came jumped into my room would you converse with her or call a psychologist for yourself.