Charting the future: India’s economic and employment outlook in 2025
India’s economic landscape in 2025 presents a blend of optimism and resilience across various sectors. Overall, the scene is encouraging and optimistic, according to chorus
4 Cannes award winning classics from 1990 that still resonate in 2024
Four of Cannes’ most iconic, award-winning ads from 1990 are surprisingly, and in some cases eerily, just as relevant in 2024.
Humor wins: Why funny communication always gets a laugh (and a sale)
Funny and happy, humor in marketing always strikes gold. Regardless of economic climate, they invariably perform well, according to a Nielsen study. To add to
From Russia to Spain: A global wave of tighter alcohol advertising
From Spain to Russia, and then to Australia, countries are tightening their alcohol promotion rules. The lingering question: Will these mandates endure?
Don’t send your food to hell: Mylanta’s hilarious take on heartburn
Mylanta, an antacid known for relieving gas, heartburn, and indigestion, have a distinct line of its own in the pharmaceutical world with its hilarious advertising
Driving consistency in customer experience
The constant addition of digital communication channels and devices have obliged organizations to create seamless customer experiences across these proliferating channels. Businesses struggle to ensure
6 memorable coffee ads of all time
The world of coffee advertising is filled with memorable campaigns, but a few truly stand out as iconic and even achieve “cult” status. While some
Strong and steady: Kitadol combats period stigma
Kitadol has a history of creating interesting (and award-winning) advertising campaigns that focus specifically on breaking down menstruation stigma. Their campaigns often feature women in
The secret power of birds in marketing: From Hitchcock to Hungry Stomachs
Unlike the endless stream of dancing dogs and singing cats, birds (or “feather friends” as we affectionately call them) haven’t achieved A-list status in advertising
