Abandonment Rate
In digital marketing, abandonment takes place when a potential customer abandons the order at the check out after initiating the order with services or products… Read More »Abandonment Rate
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300+ greatest car slogans of all-time
From the heart-warming to the worthy, here are 300+ iconic car slogans and taglines that ruled the hearts and minds of millions over generations. If… Read More »300+ greatest car slogans of all-time
Insurance ads highlight healthcare in the wake of Obamacare
Even the healthiest bros need health insurance. That’s the message of a new social media campaign that uses keg stands and Club Med to persuade… Read More »Insurance ads highlight healthcare in the wake of Obamacare
200+ greatest bank slogans of all time
The world of finance can sometimes feel a bit… well, dry. Numbers, charts, and interest rates don’t exactly spark excitement. But behind the scenes,… Read More »200+ greatest bank slogans of all time
Hair styling gel: Funny ads
Ad Slogan: Superior hold. Bench Fix. Professional Hair Styling Products Advertising Agency: TBWASantiago Mangada Puno, Makati City, Philippines
Humor wins: Why funny ads always get a laugh (and a sale)
Here’s the scoop on why funny ads are like gold for businesses, no matter the economic climate. A recent Nielsen report, titled “Global Ad View,”… Read More »Humor wins: Why funny ads always get a laugh (and a sale)
French ads: a world of wit, style, and artful persuasion
French ads are often characterized by their seductive, humorous, and creative nature, drawing viewers in with charm and wit. They prioritize style, sensuality, and poetic expression over factual information, distinguishing them from their American counterparts.
The specialty of French advertising lies in its ability to captivate audiences through subtlety, sophistication, and an artful approach to persuasion, making it a unique and intriguing facet of the global advertising industry.
French advertising differs significantly from US advertising. It’s often said that US ads aim to inform and persuade, while French ads seek to seduce. While I’m not entirely sure how accurate this distinction is, based on my limited exposure to French ads, I’ve found them to be vibrant, humorous, appealing, and incredibly creative. Are clients in France more open to experimenting with new ideas?
French commercials speak to French culture no less than French literature or music does.
New York Times writes, French commercials are said to appeal to the heart, not the wallet, and are known for being poetic, sensual, and stylish.
Long on sensuality, style and poetry, they are notably lean on facts and nearly allergic to the rough-and-tumble of commerce. It’s forbidden here to denigrate your competitors in a television advertisement or to instruct viewers to call a certain number now to buy a product (save for exceptional cases). Hard-sell tactics, standard in America, just don’t wash in France.
Let’s check out 12 new ads from France. They might not be the most famous ones you’ve seen, and you might think they’re just ordinary ads. But we like a dust laden uncared street flower, we will still find a distinct flavor of Frenchness in them.
Read More »French ads: a world of wit, style, and artful persuasion
Content Marketing: How to build your world of Content for promotion and engagement
[vc_row][vc_column][vc_column_text] Preamble Content marketing is not advertising. Advertising is a paid medium, while content marketing reflects on earned or owned media. Mostly the channels… Read More »Content Marketing: How to build your world of Content for promotion and engagement
Can you unscramble the puzzle? Inside Ogilvy’s genius Scrabble campaign
This isn’t your standard bells-and-whistles ad blitz. The legendary Ogilvy agency was at the helm to create a print campaign for Scrabble, the… Read More »Can you unscramble the puzzle? Inside Ogilvy’s genius Scrabble campaign
100+ Airlines advertising slogans, punchlines, taglines [Updated 2024]
Are you looking for a winning slogan or memorable tagline for your product or service? You may drop us a mail at adglitz1 at gmail… Read More »100+ Airlines advertising slogans, punchlines, taglines [Updated 2024]