The Times of India has released an advertisement for Aami Udita, a Bengali women’s magazine from the Times Group, that has raised concerns among environmental advocates. The ad features the magazine’s name unpleasantly engraved on a tree, enclosed within an unappealing ‘love’ symbol.
While some may criticize the Times of India for this seemingly insensitive ad, it’s important to acknowledge their broader commitment to social responsibility. The Times Group, through its foundation, carries out numerous social programs, encourages corporate social responsibility and public-private partnerships, and focuses on capacity building. Their “Teach India” campaign stands out as a unique initiative, and their “Lead India” campaign even won the first-ever Direct Grand Prix for India at the Cannes Lions 2008. (TOI Report)