Nike is unveiling the “A Dream Deferred” television commercial on August 15. The Dream Deferred ad is special because the commercial is an inspirationally charged one which gives viewers a glimpse into Sanya Richards’ life over the past two years. Sanya Richards, after battling a rare ailment that threatened her track career, she persevered to return to action stronger than ever before. The ad shows Richards training and getting ready to return to competition in the 400 meter run.
The 60-second and 30-second ads were developed with Wieden+Kennedy Portland.
Earlier this month Nike kicked off its global advertising campaign for Beijing with a television commercial entitled “Courage.” The ad celebrates one of the most inspirational brand statements of all time, ‘Just Do It,’ by capturing the very essence of an athlete’s motivation. Last week Nike began airing “United We Rise,” an ad featuring the USA Basketball Team that is set to the score of Marvin Gaye’s legendary rendition of “The Star Spangled Banner.”
August 15th, 2008 at 2:20 pm
The song in the background is “I Know You Are But What Am I?” by Mogwai
April 28th, 2011 at 8:50 am
I came across this video on youtube when doing research about gender inequality in sports for my college composition class. I found the poem really moving because I am a college track and field athlete and I watch this video to motivate me. It reminds me of all the faults I have had in my career and how I need to keep going because none of them were on the scale of what happened to sanya.