67. Allstate Insurance “You’re in good hands with Allstate”. The slogan was popular but it also faced its share of criticism due to its ‘boxing gloves’ strategy against its policyholders. American Association for Justice ranked it as worst insurer. However, Allstate fought back and in 2009 successfully fought to obtain Federal government TARP fund eligibility only to decline it once they obtained eligibility (Source).
Clariol Advertising slogan, tagline: Does she or doesn’t she?
In the 1950s, most women didn’t dye hair by their own, because women who did so were considered overly fixated on their looks or of ill repute. A visit to salon which was allowed would take hours. Lawrence M. Gelb, the co-founder and chemist saw the vacuum in the consumer mindspace and created the product which would bring down the process to 20 minutes. However, he had to win another perception battle, he needed to convince women they could dye their hair without anyone being the wiser. Thus, the original concept of ‘does she…doesn’t she’ was born.
Clairol TV commercials
1. Angela Kinsey as your Guardian Girlfriend in a Clairol Nice ‘n Easy hair color commercial. Nice ad but the question is If you suddenly see some random blond in your mirror that came jumped into my room would you converse with her or call a psychologist for yourself.
Body Copy: It was the lowest monthly road toll in Victoria’s history. But 12 people still lost their lives. 12 families whose Christmases have been wrecked. Please, think about those close to you whenever you get behind the wheel this holiday season. And make sure you’re there for your family on Christmas Day. Don’t risk it.
Read More »TAC advertisement: 12 Christmas dinners were ruined in November
Search Engine Results Page (SERP) is the Web page that search engines like Google, Yahoo, Bing, Ask, Altavista return with the results of its search.It includes a list of search results that are pertinent to the search phrase or keyword query a user has entered. SERPs contain three types of listings, they are, (a) Listings that are indexed by the search engine’s spider, (b) manual directory submission listings and (c) paid listing or sponsored listing.
Online advertising is a type of mass communication which is based on traditional form of advertising but develops its own communication strategies in correlation with the new technical and medium based requirements. Broadly, online advertising is about delivering advertisements to Internet/online users via Web sites, e-mail, ad-supported software and Internet-enabled smart phones. The biggest advantage over traditional advertisement is it is not limited by geography or time.
It’s a management process through which products and/or services move from concept to customers. Broadly, the process of marketing is performed by research, promotion, distribution… Read More »What is Marketing?
IAMS Slogans/Taglines Iams. Good for life. Good for Today. Good for Life. Click here to check out more Pet Food Slogans (Cat Food, Dog Food)… Read More »IAMS Pet Food Advertising Slogan, Tagline
IAMS Happy Dog – Billboard IAMS Pet Food – Outdoor IAMS Cat Food – Billboard, Ambiance Iams 9 Lives Cat Food – Print Ad Iams… Read More »IAMS Print Ads, TV Commercials & Billboards (Group: Procter & Gamble, Sector: Health & Beauty, Pets)
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