The purpose of advertising is to inform and persuade its audience. And any medium or platform can be used for the purpose. There are many ways to spread an advertising message. Depending on the objectives of the campaign and strength of the budget media vehicle is chosen.
Let’s take a look at various types of advertising medium:
Product Placement
Direct Mail
Online
In-store
In-flight
Movie
Surrogate
Public service
Mobile telephone screens
Shopping carts
Skywriting
Bus stop benches
Human billboards
Sides of buses/taxis
Banners attached to or sides of airplanes (“logojets”)
Supermarket
Subway
Roof mounts
Word-of-Mouth
