Best Ads from India’s Premier Brands, Featuring Classics from the Doordarshan Era

These are best advertisements from India’s most trusted brands. Brand Equity and The Nielsen Company have conducted a survey with a sample of more than 8,100 acorss socio-economic classes, age, income and geography. The survey zeroed in on 300 brands from India, evaluated them on seven parameters and rated them accordingly. Please remember, the survey has found out most trusted brands of India. I have taken up the list and as you know, this is an advertising blog, have recollected most memorable ads from the repsective brands here. These are my personal favorites and have nothing to do with Brand Equity-AC Nielsen survey. Some of these ads were dated back to Doordarshan era, during 80s and 90s.

1. Cadbury

2. 7 Up

3. Titan

4. Padmini Premier

5. Liril soap
Remember the Liril girl? She was pure tropical energy, dancing under the waterfall? Refreshing as a splash of citrus on TV that ruled the 80s and 90s. Waterfall showers, zesty soap, and that catchy jingle. She made every bathroom feel like a rainforest disco. Nostalgia hits hard, and we’re still humming that tune today.

6. Nataraj Pencil

7. Surf: Lalitaji owned our hearts for years

8. Atlas Cycle

9. Onida advertisement from 1986

10. Lakme

Rekha in Lakme ad

Sonu Walia in Lakme advertisement

Shyamoli Verma in Lakme ad

Aishwarya Rai Lakme ad

Bipasha Basu in Lakme ad

Akansha Mathur Nanda Lakme Ad: Ah…she may look like Sonam Kapoor, but she is not. Last heard, the model got married and bid adieau to the modelling world.

Lisa Ray and Yana Gupta in Lakme ad

Raima Sen, Katrina Kaif in Lakme ad

11. Pears

12. Lay’s

Lay’s ad done by Saif Ali Khan. Being a non-vegetarian I never thought whether potato chips are veg or non-veg stuff. I mean I always pick my favorite flavor from the shelves or would go for a newly launched flavor. Saif here showing his readers that Lay’s potato chips are vegetarian.