Nike is not an official 2008 Beijing Olympic sponsor but that does not take away the zeal from the sporty organization, after all only fool will miss this greatest sport-marketing event. So, it’s on its way to create to create some extra ordinary advertising campaign. This Olympic commercial “United We Rise” surely has its appeal hidden worldwide. After all its laden with pop patriotism that can sail across geographies with ease.
This Nike ad featurs Marvin Gaye who is singing the Star Spangled Banner.
Set to the score of Marvin Gaye’s memorable performance of “The Star Spangled Banner” at the 1983 NBA All-Star Game in Los Angeles, the spot takes viewers into a USA Basketball team practice and showcases the collection of star-studded athletes taking part in basketball drills and scrimmages and ultimately uniting as one team.
Other big names participated are Nike athletes like Kobe Bryant, LeBron James, Jason Kidd, Carmelo Anthony (Jordan Brand), Chris Paul (Jordan Brand) and Dwyane Wade (Converse), along with actual footage of Marvin Gaye’s performance of the National Anthem, a two and a half minute version of the commercial was aired on August 5, following the final episode of “Road To Redemption presented by NIKE on ESPN2.
