Adglitz.com

A true form of mobile advertising, radio is ancient yet unique, growing and pervasive medium. Radio is able to penetrate our daily lives still of-limits to other media like television, internet, print or outdoor. Radio is with its audience when one wakes up in the morning, goes to jog, commutes to and from jobs, at workstations and goes to bed. It can be broadcasted to highly targeted audience. Commercial radio stations earn revenue by playing radio spots ranging from few seconds to minutes. The format is evolving with time; stations now stream their program on internet and reach wider audience.

Also check out: Radio advertising slogans

Kia Motors (Sector: Automotive)

Radio Ad slogan: The power to surprise

Blackberry with Vodafone (Sector: Telecom, Electronics & Technology)

Radio Advertising tagline: It’s not for office guys anymore

Otrivin Nasal Spray (Sector: Pharmaceutical)

Radio Commercial tagline: Pleasure of breathing. Otrivin – nasal spray

Kruidvat (Sector: Pharmaceutical)

Radio Advertising slogan: Always surprising, always cheap

7-Eleven(Sector: Beverages, Non-alcoholic drinks)

Radio  Marketing tagline: Freeze the moment

Cape Times (Sector: Media)

Radio Promotional Advertising tag line: Know all about it

Chicago Tribune (Sector: Media)

Radio Commercial slogan: Covering the story you need to know

Clorets (Sector: Confectionery & Snacks)

Radio Advert slogan/tagline: The fresh breath expert

Moulinex Blender (Sector: Electronics & Technology)

Radio Advertising tagline: Processing the best of world food

Leica Camera (Sector: Electronics & Technology)

Radio Motto/Punchline: My point of view

Toyota (Prius) (Sector:Automobile)

Radio Ad slogan: Lead the way

Radio Advertisement for Donna

Tagline: 3 cameras, 360 degree control

Body Text: An unprecedented 3 cameras to spot trouble and state-of-the-art Crawl Control to overcome it.

Credits:

Brand: Lexus LX 570
Agency: Saatchi & Saatchi, Sydney
Photographer: Alan McFetridge
Retoucher: Innes Robins / Electric Art
Creative Director: Steve Back
Copywriter: Todd Sheldrick
Art Director: Myles Allpress
Country: Australia

Released:      September 2008
Avertiser:     LEXUS
Brand name:     Lexus LX 570
Agency:     SAATCHI & SAATCHI, Sydney
Country:     AUSTRALIA

Since my childhood I have been hearing praises about BBC News Service and how its news programming is the best in the world, unbiased, clear and how it maintains the same standard in so many world languages. Later, while growing up I realized that along with all these qualities BBC News Service also respects those native languages and has proved to be extremely successful in promoting and creating cross cultural dialogue.

The British Broadcasting Corporation, more popular as BBC is also supposedly world’s largest broadcasting corporation (one brand that Britons take pride of, BBC is much superior to American news services, a lot of people will argue, after all BBC does not blatantly propagates its state’s agendas).

So, when BBC launches its pioneering broadcasting service in America you better be sure that it would be as pragmatic as it is in other parts of the world. Or may be a bit more, after all America is America, all marketer’s paradise.