67. Allstate Insurance “You’re in good hands with Allstate”. The slogan was popular but it also faced its share of criticism due to its ‘boxing gloves’ strategy against its policyholders. American Association for Justice ranked it as worst insurer. However, Allstate fought back and in 2009 successfully fought to obtain Federal government TARP fund eligibility only to decline it once they obtained eligibility (Source).
68. Apple Computer “Think different” 1998. Los Angeles based TBWAChiatDay has created the ad series in 1997. The campaign ran for 5 years in television, print, billboard before it was discontinued in 2002 to pave way for Apple Switch ad campaign.
69. Miller Lite “Tastes great, less filling” 1974
70. M&M Candies “Melts in your mouth, not in your hands” 1954
71. Timex “Takes a licking and keeps on ticking.” The company embraced innovative marketing programs. John Cameron Swayze was hired (probably the best newsman at that time) and in his show, Live Torture Tests, which was an advertorial kind of program, well orchestrated, he showcased how Titan watch despite withstanding the extreme conditions still – Takes a Licking and keeps on Ticking. It was super successful campaign and ran till 2003, when Timex changed its theme to “Life is ticking.”
72. FedEx “When it absolutely, positively has to be there overnight” 1982. Scott Vitrone, co–chief creative officer of Y&R NY agency, which created the ad in 1982 is of the opinion that even if FedEx runs this spot it will still look contemporary. The speed talker protagonist, in the ad, not only talks fast but also takes rapid decisions.
73. AT&T “Reach out and touch someone” 1979. Well, you may say reach out and touch someone at AT&T is difficult, but if you have grown up in the 80s, you cant escape the nostalgic flavor of this ad. Beautiful background score done by David Lucas and everyone’s favorite Cliff Robertson on the wheel who incidentally was engaged with AT&T for ten years as a national TV spokesman.
74. KFC “Finger-lickin’ good!” 1952
75. 7-Up “The uncola” 1973
76. Yellow Pages “Let your fingers do the walking” 1964
77. Las Vegas “What happens here, stays here “ 2002
When the ad was first shown to select audience, the 1 minute spot was greeted by a pin drop silence. The potentially greatness of the ad was sealed then and there. In stead of alienating, it successfully engaged a group of people. Again, a very successful campaign, now there can not be a conversation without this slogan when someone is going or coming from Las Vegas.
78. Kellogg’s Corn Flakes: Best to You Each Morning
79. General Electric “We bring good things to life” 1981. The advertising slogan is apt for a global diversified corporation that has moved far beyond its origins as an electric generating company and maker of electrical appliances.
80. Charmin “Please don’t squeeze the Charmin” 1964
The ad was successful and overnight Dick Wilson, Mr. Whipple, the fictions super market manager who begged the customer to not to squeeze Charmin became famous. He became the face of the campaign as well the product and appeared in more than 500 Charmin commercials.
81. Burger King “Have it your way” 1973
82. Alka-Seltzer “I can’t believe I ate the whole thing“ 1966
84. BMW “The ultimate driving machine” 1975. In 1974, the newly appointed sales and marketing executive and former General Motors alumnus Lutz chose the upstart firm of Ammirati & Puris for advertising in US. Martin Puris was the copywriter for the account, he was briefed to showcase three strengths of BMW: driving sensation, handling and power. Puris came up with the idea of, “The Ultimate Driving Machine.”
85. Bounty “The quicker picker-upper” 1992
86. Crest “Look, Ma, no cavities!” 1958
87. Pork. “The other white meat” 1986
88. Grey Poupon “Pardon me, do you have any Grey Poupon?” 1980
89. U.S. Dept. of Transportation “Friends don’t let friends drive drunk” 1992
91. Coca-Cola “Have a coke and smile” (1979 – Featuring ‘Mean’ Joe Green)
92. Smucker’s “With a name like Smucker’s, it has to be good” (1962)
93. Lay’s Potato Chips “Betcha can’t eat just one” (1981)
94. United Negro College Fund “The mind is a terrible thing to waste” (1972)
95. Energizer Batteries “It keeps going, and going, and going…” (1989)
96. Life Cereal “Hey, Mikey…he likes it!” 1972
97. Partnership for a Drug-Free America “This is your brain. This is your brain on drugs. Any questions?” 1987
98. Kellogg’s Frosted Flakes “They’re gr-r-r-eat!” (1950s – 1970s)
99. National Cattlemen’s Beef Assn. “Beef. It’s what’s for dinner” Late 1980s
100. NY State Dept. of Econ. Development “I love New York” 1977