Coca Cola is world’s biggest brand and its logo is most omnipresent in consumer psyche. In numerous surveys over the years it has been ranked as the most popular and most trusted brand of the world which is sold in more than 200 countries of the world.
Pharmacist John S. Pemberton was the inventor of Coca-Cola. It was invented as patent medicine. His partner Frank Mason Robinson created first Coca Cola logo in 1885. First it was called, Coca Wine, but Robinson came up with the idea of Coca-Cola because he thought the two Cs would look well in advertising, and visualized the logo’s distinctive cursive script. The typeface is called Spencerian script which was a prevalent form of handwriting in 19th century’s United States. The red and white color combination was chosen as it was attractive, has blend of energy and purity. It was also meant to attract the youngsters.
Example of one basic logo design that has ruled the world without having much change in it, yes there was some subtle and minute alteration, but it has not drastically changed the properties of the logo.
Compared to Pepsi, Coca-Cola logo better positioned in consumer psyche, that’s because when most people think about it, they think of this logo only and not of many variants. But when Pepsi is mentioned, many logos flow into people’s minds. Coca-Cola’s barely changing logo is better for people to remember and I think it looks better with all the curvy letters!
Check out: Coca-Cola advertising slogans over the years