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Golden Drum Grand Prix: Skoda Superb Boot remote on TV

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Two Skoda Superb commercials were aired simultaneously on the two Poland TV channels. Viewers on one TV channel saw this ad with the boot open while the other with the boot closed. Viewers used their TV remote to change the channel. This innovative ad campaign has earlier won a Bronze Direct Lion at Cannes and now has been awarded the Grand Prix for Film at the Golden Drum Awards.

Skoda Super commercial from Poland


Awards:
* Golden Drum 2010 Film Automotive Golden Drum Grand Prix
* Cannes Lions 2010 Direct Lions Direct Response Broadcast: TV, Radio & Infomercials Bronze

Credit:

Agency: CHANGE INTEGRATED Warsaw, POLAND
Art Director: Andrzej Ratajczyk (Change Integrated)
Copywriter: Jan Majle (Change Integrated)
Creative Director: Jakub Korolczuk (Change Integrated)
Creative Director: Ryszard Sroka (Change Integrated)
Account Director: Piotr Niemczynski (Change Integrated)
TV Producer: Agnieszka Wiewiorska (Change Integrated)
TV Producer: Anna Emany (Film Produkcja)
Director of Photography: Piotr Sliskowski (Film Produkcja)
Editor: Pawel Krzeminski (Televisor)
Sound Editor: Sebastian Has (Ztudio)

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