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Top n Best 100 Ad slogans taglines punchlines, advertising campaigns (Part 1 of 2) [Updated 2019]]

Top n Best 100 Ad slogans taglines punchlines, advertising campaigns (Part 1 of 2) [Updated 2019]]

24 Aug

Long post: Please be patient, the blog post, heavy in size, takes some time to load all the TV and print ads.

1. DeBeers “Diamonds are forever” – 1948


Campaign that created sustained obsession in consumers mind

And Diamonds Became Forever

Many believe it is by far the best case-study of emotional branding for a product without any intrinsic value.

A Diamond is forever is an ultimate gem of an idea, an enduring emblem of love

Not many Americans proposed with the diamond engagement ring in the 1930s. For a long time diamond was viewed as symbols of wealth, power and decadent romantic dreams—a stone too precious and expensive to attain, writes AAAA. Then an ad campaign changed everything. Jewelry retailer De Beers hired N.W. Ayer & Son, an advertising agency based out of Philadelphia. Frances Gerety, the female copywriter who never married (pic above) came up with greatest professional achievement in the form of “A Diamond is Forever” which arguably has helped to create a sense of emotional attachment to the diamond engagement ring. And created a multibillion-dollar industry out of it. Since then, from 1947 through 1970, Ms. Gerety dedicated herself to De Beers. The tagline forever changed public attitudes, made diamond precious gemstone of choice for engagement virtually worldwide. The slogan became a symbol of enduring love weaving itself into popular culture and inspiring books, films, and songs. In 1999, Advertising Age proclaimed it the slogan of the century.


2. Nike “Just do it” (1988 video commercial)

3. Coca Cola “The pause that refreshes” – 1929

100 Best advertising slogans








4. Miller Lite “Tastes great, less filling” – 1974

5. Avis “We try harder” – 1962


6. Maxwell House “Good to the last drop” – 1959


7. Wheaties “Breakfast of champions” – 1930s


8. Clairol “Does she … or doesn’t she?” 1964


9. Morton Salt “When it rains it pours” – 1912


10. Wendy’s “Where’s the beef?” – 1984

11. Molson Canadian Beer “I am Canadian” 1994-1998

12. Miller Beer “The Champagne of bottled beer” – 1950s


13. SBC communications “Seeing small business differently” – 1932

14. T-Mobile “Get More” – 2005

15. FOX News “Fair and balanced” – Year unknown

16. WINS Radio, New York “You give us 22 minutes, we’ll give you the world,”  – 1965 

17. HBO “It’s not TV, it’s HBO” 1997-2009

18. Nickelodeon TV Channel “Nick is for kids” – 2004

Another Nick commercial 1995

One more Nickelodeon TV commercial – 1992

19. Best Buy “Thousands of possibilities. Get yours” – Year unknown

Best buy in Business & Office Thousands of Possibilities. Get Yours ad tagline best advertising slogan

20. Toshiba “Hello Tosh, gotta Toshiba?” – 1984

21. Energizer Batteries “Keeps going and going and going” – 1991

22. Intel “Intel inside” – 1990s

23. Apple Computer “Think outside the box” – 1990s

Apple ad campaign think different original best 100 advertisements of the century





Apple TV commercial

24. Microsoft “Where do you want to go today?”

That was Microsoft’s first worldwide advertising campaign. It involves print, television, outdoor (billboard) medium. Launched in 1994, the campaign costs Microsoft $100 million till the end of 1995, out of which $25 million was spent during the holiday shopping season ending in December 1994.

Microsoft ad campaign where do you want to go today

Microsoft TV commercial

25. AOL “Welcome to the World Wide Wow” 2002-2003

AOL ad punchline tagline

Not a favorable review of the campaign. Consider this (Source: faculty.msb.edu)

Who better to herald that being broadband with AOL costs at least 20% more than buying broadband access alone. Or that the modest hodgepodge of streaming news, music radio and sports that AOL Time Warner (nyse: AOL – news – people ) offers for $14.95 per month is strikingly similar to what Yahoo! (nasdaq: YHOO – news – people ) and RealNetworks (nasdaq: RNWK – news – people ) sell for $9.95.

Want to download music? Another $3.95 to $17.95, please. Voice messaging, $5.95. Oh, please. Unlike cable, there are no discounts for buying multiple services. The strategy is ruled by spreadsheet and the stock price, not the marketing sense that made AOL’s mark.

26. SBC-Yahoo “It’s the Internet that logs onto you”

Yahoo ad slogan punchline tagline

27. Free Software Foundation “GNU is Not Unix”

The GNU Manifesto begins by outlining the goal of the project GNU, which stands for GNU’s Not Unix. The current contents of GNU at the time of writing are then described and detailed. Richard Stallman then goes into an explanation of why it is important that they complete this project. The reason he explains is based on Unix becoming a proprietary software…A large part of the GNU Manifesto is also focused on rebutting possible objections to GNU‘s goals. Objections described here include the programmer’s need to make a living, the issue of advertising/distributing free software, and the perceived need for monetary incentive. Source: Wikipedia

There are various forms of free or very cheap publicity that can be used to inform numbers of computer users about something like GNU. But it may be true that one can reach more microcomputer users with advertising. If this is really so, a business which advertises the service of copying and mailing GNU for a fee ought to be successful enough to pay for its advertising and more. This way, only the users who benefit from the advertising pay for it. Source: The GNU Manifesto

28. Edison Records “Echo Around the World”

Edison Records Echo Around the world ad

29. Lyric Records “Never Scratches”

30. Mercury Records “First with the Hits”

31. Rex Records “Hear What You Like – When You Like”

Rex Records Hear What You Like – When You Like ad tagline advertising campaign

32. Van Dyke Records “Each Record a Masterpiece”

 Van Dyke Records “Each Record a Masterpiece










33. King Records “If it’s a King, It’s a Hillbilly — If it’s a Hillbilly, it’s a King” – 1930s

King Records advertising marketing campaign “If it’s a King, It’s a Hillbilly — If it’s a Hillbilly, it’s a King

34. Timex “It takes a licking and keeps on ticking” – 1950s

Sounding little bit creepy? Well, back in 1950s we probably were not as complicated as we are today. The new Timex tagline is “Timex. Life is ticking”

THE venerable theme for Timex, ”It takes a licking and keeps on ticking,” looks to be taking a final licking.

The Timex Corporation, in a campaign from its new agency, Kirshenbaum Bond & Partners in New York, is dropping the ”licking/ticking” slogan — introduced in the 1950’s and brought back in the 1990’s — for a theme intended to help update its image. The goal is to freshen the Timex appeal with consumers ages 18 to 34, whose wrists are increasingly sporting other watch brands like Kenneth Cole, ESQ, Marc Ecko, Fossil, Guess, Swatch and Swiss Army that they deem more hip.

The theme change, to ”Timex. Life is ticking,” is part of an advertising makeover after Timex left its agency of 16 years, Fallon Worldwide in Minneapolis, part of the Publicis Groupe. Source: The New York Times

Timex “More and more smart women wear Timex” 1950s

35. Playtex “Lifts and separates” – 1930s, 1940s

Plytex bra advertising lifts and separates

Plytex advertising marketing ad slogan

36. Maybelline “Maybe she’s born with it – maybe it’s Maybelline” – 1991

“Maybe she’s born with it. Maybe it’s Maybelline” advertising tagline is created. Still a great success for the brand today, this tagline continues to be recognised around the world.

Christy Turlington endorsing Maybelline

90s supermodel Christy Turlington helped make the tagline “Maybe she’s born with it” famous in 1991, and returned to represent the brand in 2006.

adriana-lima-Maybelline commercial

Victoria’s Secret Angel Adriana Lima has been Maybelline spokesperson from 2003 to 2009.

Josie Maran was the brand ambassadir for Maybelline in 1999, and later formed her own skincare line, Josie Maran Cosmetics











Former Elite magazine model Josie Maran became the brand ambassador of Maybelline in 1999, and later formed her own skincare line, Josie Maran Cosmetics.

Erin Wasson advertised for the brand since 2002










Cover girl of French, German, Spanish and Australian Vogue, Flair, Numero, Allure, Esquire and Elle, Erin Wasson. In 2002, Wasson became the international face of Maybelline, appearing in print ads and television commercials for the cosmetics brand.

Danna Garcia Maybelline commercial – Colombian actress Danna Garcia signed as the new Latina face of Maybelline in 2006.

Lisalla Montenegro shoots her first campaign for Maybelline New York

37. Mastercard “There are some things money can’t buy. For everything else, there’s MasterCard” 1997

Mastercard advertising campaign There are some things money can’t buy. For everything else, there’s MasterCard

MasterCard Priceless Commercial (My personal favorite)

MasterCard Priceless TV spot

MasterCard Priceless TV advert

38. VISA credit card “VISA – It’s everywhere you want to be” 1985

Visa commercial advertising

39. Merrill-Lynch “Merrill-Lynch is Bullish on America” 1970-71

[Please keep in mind, this video also includes other ad spots as well with Bullish on America (between @6.01 to @6.550. They are Fantastik cleaner by Texize, FDS new improved feminine hygiene spray, GAF sheet vinyl floor with Henry Fonda, GTE/Sylvannia color television, Hormel Hot Chili (done cowboy style)]

40. Midland Bank “The Listening Bank” 1990s

Midland Bank UK advert from 1992

Old Midland commercial – Richard Briers

41. Abbey National “Because life’s complicated enough”

42. E.F. Hutton “When E. F. Hutton Talks, People Listen” 1970s, 1980s

Bill Cosby for EF Hutton. Awesome

43. Trustee Savings Bank (TSB) “The bank that likes to say Yes” 1980s

TSB Bank UK advert

44. Washington Mutual “More human interest”

Washington Mutual advertisement

Washington Mutual (WallMu) commercial

45. Trebor Mints “A minty bit stronger”

46. Heinz Baked beans “Beanz Meanz Heinz”

Beanz Meanz Heinz print advert

Beanz Meanz Heinz from 1980s

Heinz Baked Beans- Beanz Meanz Heinz advert

47. Lay’s potato chips “Betcha can’t eat just one”

48. Mars bar “A Mars a day helps you work rest and play” 1980s

Mars Bar Work Rest Play advertisement slogan punchline tagline

Mars Commercial: Work Rest and Play

Mars advert: Schoolbus

49. Milk tray chocolate “All because the lady loves Milk Tray” 1960s

Cadbury Milk Tray chocolate advertising ad slogan

Cadbury Milk Tray chocolates: Yvonne Barrett – TV commercial

Cadbury Milk Tray chocolates – Australian TV commercial

50. Smarties “Do you eat the red ones last?”

Smarties do you eat the red ones last advertisement slogan

Best advertising slogan punchline tagline of the century

100 best top advertising

Smarties ad from 1987

Smarties commercial from 1991

51. Ready Brek Porridge “Central heating for kids”

Readybrek advert from early 1980s

52. H.J. Heinz company “57 Varieties”

Heinz 57 varieties ad

53. McDonalds “Have you had your break to day?” 1997

McDonald commercial from 1997

McDonald’s ad

McDonald’s “We do it all for you”

McDonald print ad slogan



















54. Taco Bell “Think outside the bun” 1981

Taco Bell ad slogan punchline advertising

55. Domestos “Big Bad Dom”

Domestos – Bleach – Big Bad Dom Green – UK Advert

56. Fairy Liquid “For hands that do dishes…”

57. Flit insecticide “Quick, Henry, the FLIT!”

58. Sherwin Williams paint “Covers The Earth”

Sherwin cover the earth logo- its time for a new one

59. Clairol Herbal Essences “A totally organic experience”

60. Remington Shavers “I liked it so much I bought the company”

61. L’oreal “Because you’re worth it”


62. Disneyland “The happiest place on Earth” 1960s

63. Impossible is nothing from Adidas


64. BMW “Sheer Driving Pleasure”

65. California Milk Processor Board “Got milk?” 1993

got milk ad encourages more consumption of cow milk in people of all ages

Scary Got Milk ad

66. American Express – “Don’t leave home without it”

Check out part 2 Top n Best 100 Ad slogans here

(It’s a radio ad)



  1. surekha kapoor | August 21, 2012 at 10:02 am

    my favourite ad from those days are: The loo with jeyes blue, Dairy milk a glass and a half with the milkmaid ” a clumsy clod like you, wouldn’t I be the fool” “but half as foolish”said I “as people spilling milk all over themself” also, The bakers man biscuit “who can make a biscuit… specially for u… cover it with chocolate…or a lemon drop or two…” and the ad for Rascals the flavour that never stops.

  2. mehdi rezanejad | October 4, 2012 at 10:36 pm

    i am looking for a slogan for our company what is your suggestion in this field,our company is one of international home appliances company.
    its my pleasure if you can help me

  3. moksha | March 26, 2013 at 4:15 pm

    ok and useful


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