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100+ Greatest Advertising Slogans of All Time [Updated 2022]

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100+ The Most Memorable Advertising Taglines of All Time

The best advertising slogans are memorable and fit with the times. A good slogan is brief, yet memorable.

There are slogans, and then there are taglines. Slogans sum up what a company stands for, whereas a tagline concludes an ad, usually a commercial, with a quick sign off.

Think about the brands that you know well, and perhaps even love. Chances are, it’s not just a brand name you’re recalling, but a tagline, too. Almost all brands, products, and large corporations have some kind of tagline. Some are timeless, others get replaced every decade, or even sooner if it’s just not resonating with the public.

Some of the most memorable slogans of all time – “Where’s the beef?” or “Just do it” – not only sell the brand, but became synonymous with it

When you hear the phrase, “Just do it,” the first thing that comes mind is probably, Nike. What about “Open happiness,” “The pause that refreshes,” or “It’s the real thing”? Those phrases belong to Coca-Cola.

That’s the power of a good slogan. They’re designed to stay with you seemingly endless repetition through commercials and billboards don’t hurt either).

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, “Taglines are like the road sweepers at the end of a parade … they seldom position the brand.” A slogan, when done right, “sums up a company’s strategy,” she adds.

The TOP 100 Advertising Taglines Ever

Here are 100+ most memorable and recognizable slogans and taglines in advertising history.

1. DeBeers: Diamonds are forever – 1948

Campaign that created sustained obsession in consumers mind
And Diamonds Became Forever
Many believe it is by far the best case-study of emotional branding for a product without any intrinsic value.
A Diamond is forever:  An ultimate gem of an idea and an enduring emblem of love

Not many Americans proposed with the diamond engagement ring in the 1930s. For a long time diamond was viewed as symbols of wealth, power and decadent romantic dreams—a stone too precious and expensive to attain, writes AAAA. Then an ad campaign changed everything. Jewelry retailer De Beers hired N.W. Ayer & Son, an advertising agency based out of Philadelphia. Frances Gerety, the female copywriter who never married (pic above) came up with greatest professional achievement in the form of “A Diamond is Forever” which arguably has helped to create a sense of emotional attachment to the diamond engagement ring. And created a multibillion-dollar industry out of it. Since then, from 1947 through 1970, Ms. Gerety dedicated herself to De Beers. The tagline forever changed public attitudes, made diamond precious gemstone of choice for engagement virtually worldwide. The slogan became a symbol of enduring love weaving itself into popular culture and inspiring books, films, and songs. In 1999, Advertising Age proclaimed it the slogan of the century.

2. Nike:  Just do it, 1976

The surprising and morbid origin story of Nike’s slogan started with a murder. In 1976, Gary Gilmore murdered a gas-station employee. His lawyers tried to appeal the sentence, but something unusual happened: Gilmore insisted on execution. Before his execution, Gilmore reportedly was asked for any last words. His reply: “Let’s do it,” took much of media space and inspired advertising executive Dan Weiden who coined the term, Just Do It. Full story here.

3. Volkswagen: Think Small, 1959

It is believed that Volkswagen has changed the course of advertising with the ‘Think Small’ campaign. With its perfect blend of wit, humor and appreciation for the intelligence of the customer, it won Americans over in the 50’s and 60’s. Beautifully simple, surprising, minimalistic and relevant even today.

Who would have thought a funny looking car that was named after a bug (beetle), known for not being the fastest and manufactured in factories built by the enemy state would become apple of American eyes?

During 50s and 60s, post WWII, when cars were giants, testosterone boosters and fashion statements, folks at Volkswagen disrupted the traditional narrative with an honest appeal.

With their legendary “Think Small” campaign, DDB did the exact opposite of what every other car ad was doing: They were brutally, boldly and cleverly honest. The truth was that the Volkswagen Beetle was a small, slow and ugly foreign car. By admitting that, and explaining why those were good things, DDB turned the VW Bug into an iconic piece of American pride. Source

An ad heritage that inspires goodwill even today. Yes, the ad is relevant even today. Not just in popular culture or our collective conscience but on more functional fronts too. Volkswagen advertising still uses a similar layout to those first created by the reluctant art director, Helmut Krone. The original agency, DDB still manages the Volkswagen account.

4. Coca Cola: The pause that refreshes, 1929

Coca-cola has many slogans over the last century. Check it up here. This partcular marketing strapline is my favorite as it seems relevant even today. It talks about taking time to pause and refresh brains.

4. Miller Lite: Tastes great, less filling, 1974

Subsidiary of cigarette maker Phillip Morris, Miller Brewing Company launched a new reduced-calorie beer product with the slogan “Tastes Great. Less Filling.” A new category was born. The product introduction later proved to be one of the most significant turning points for the beer industry. Full story here. 

5. Avis: We try harder, 1962

Undoubedtly, the most famous and talked about underdog advertising in the history of marketing. Timeless and resonates with people long after it’s been released into the world in 1962. More.

6. Maxwell House: Good to the last drop, 1917

 

The story has it that Theodore “Teddy” Roosevelt has coined the term while having coffee at at the Hermitage, a famous Nashville resort.

7. Dollar Shave Club: Shave Time. Shave Money 

In dealing with its mighty competitor, Gillette, Dollar Shave Club (DSC), a new small startup, goes bold and edgy with its marketing campaign. Being creative and fun “Shave time, shave money” helped DSC connect with its male customers.

8. M&M: Melts in Your Mouth, Not in Your Hands 

A study of the antecedents of slogan liking by Texas Tech University found this slogan to be the most liked of all time. M&M trademarked the slogan in 1954 after attaining success with the military and the public in general during the 1940s.

9. Wheaties: Breakfast of champions, 1930s

The iconic orange box and the timeless slogan “Wheaties – The Breakfast of
Champions” has made Wheaties a genuine American icon and a metaphor for greatness and success. Know more

10. Clairol: Does she … or doesn’t she?, 1956

Dyeing and coloring hair was mired withs social stigma back in 1956. Mostly women from stage or sidewalk colored their locks. To eliminiate the social stigma through communication, Clairol hired FCB. Shirley Polykoff, FCB’s sole female copywriter then realized that the proposition to sell Miss Clairol would revolve around reassuring its buyers that the color they’d get from that little box would be so natural, nobody would ever guess. The tagline, “Does she…or doesn’t she?” reaffirmed that belief and the rest was history.

11. Meow Mix: Tastes So Good, Cats Ask for It By Name 

Probably one of the most readily sung ad jingles of its time, the Meow Mix slogan is a kind of heritage or cult that the brand has leveraged for decades. Three generations of consumers have grown up with the jingle and consider it close to their hearts. In the early ‘70s, the original Meow Mix spot was first aired, and since then, remained in consumers’ hearts forever.

12. Morton Salt: When it rains it pours, 1912

The premise was to show Morton Salt was so free flowing that it pours even during rainy weather. The message and the campaign, originated around 1900s, is  still considered to be one of the most successful and lasting ideas to originate.

13. Wendy’s: Where’s the beef? 1984

“Where’s the beef?” instantly captured audience’s attention after the actress named Clara Peller demanded to know this in the commercial.

14. Molson Canadian Beer: I am Canadian, 1994-1998, 2000-2005

With a punch of patriotism this classic beer campaign has tapped into powerful emotions of Canadians and consistently won brand love for over decades.

15. Miller Beer: The Champagne of bottled beer, 1950s

miller-beer-the-champagne-of-bottled-beer-collection-of-best-advertising

The assertion of the premise, “The Champagne of Bottled Beer,” relied on its dare, bold argument. Luxury in mind, the company designed beer bottled with sloping slides resembling conteporary champagne bottle. Though, a great success of its time Miller later changed strategy and celebrated the working man instead of branding its beer a luxurious item.

16. SBC communications: Seeing small business differently – 1932

17. Verizon: Can You Hear Me Now? Good –

18. T-Mobile: Stick Together, 2006

To offer its new calling plan of unlimited calling to select five members, T-Mobile unveiled Stick Together tagline. The campaign was preceded by Get More in 2005 and followed by Uncarrier in 2013.

19. FOX News: Fair and Balanced, 1996

Co-founder Roger Ailes conceptualized the iconic catchphrase during the formation of the network. After his demise at the age of 77, Fox News has dropped it for a new slogan, Most Watched. Most Trusted.

20. WINS Radio: You give us 22 minutes, we’ll give you the world, 1965

WINS, 1010 on the AM dial initiated this easily identifiable and distinctive slogan to promote its twenty four hours programming. The tagline is a reference to WINS’s format clock, which returns to the top stories every twenty minutes. WINS also has used other memorable slogans such as All news, all the time, The newswatch never stops, Listen two, three, four times a day.

21. The U.S. Marine Corps: Semper Fi –

22. HBO: It’s not TV, it’s HBO, 1997-2009

An iconic slogan,  an assertion that has endured long after the slogan was retired. The slogan ‘It’s Not TV. It’s HBO’ was introduced in 1996 as a smart way of differentiating a HBO series from its competition by distinguishing its original series as something unique and of value – something audiences cannot get elsewhere. The spots, conceived by ad agency BBDO New York, sought to reflect the spirit and the programming of HBO. Instead of previewing upcoming events or providing a traditional ‘‘tune-in’’ message, the ‘‘It’s Not T.V. It’s HBO’’ campaign attempted to present the viewer with a sample of HBO’s programming. Link

23. Ronseal: It Does Exactly What It Says on the Tin

In 1994 the owner of the company Ronseal wanted a catchphrase that, without trying too hard, would demystify the products while wearing puns of art instead of calling a spade a spade.

Such is the power of the Ronseal slogan that people now use it in their everyday lives. So when someone says, ‘Does Exactly What it Says on the Tin,’ it represents a genuine and honest product or policy. New folks are surprised to know that the slogan is not part of everyday language vernacular but derived from an advertising campaign.

‘Does exactly what it says on the tin’ is now part of the Oxford Dictionary of Idioms.

24. Marlboro: The Marlboro Man, 1955

The most powerful — and in some quarters, most hated — brand image of the century, the Marlboro Man stands worldwide as the ultimate American cowboy and masculine trademark, helping establish Marlboro as the best-selling cigarette in the world, writes AdAge.

25. The Mosaic Company: We Help the World Grow the Food It Needs

The Mosaic Company’s slogan is not just meant for one campaign or product category. It’s more than that. In fact, ‘Helping the World Grow the Food It Needs’ is the organization’s mission statement. As a sustainable farming company, it has a noble mission and deeply ingrained values.

26. McDonald’s: You deserve a break today, 1971

By all accounts, McDonald’s best-remembered powerline in over sixty years of selling burgers, shakes, and fries, is “You Deserve a Break Today,” created by advertising agency Needham, Harper & Steers in 1971. It was put to music as part of a jingle that became the centerpiece of a multimillion-dollar television and print campaign, observes Steve Cone in his book “Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History”

Keith Reinhard, one of the frontmen behind the campaign reminisces the premise here. He writes,

But we had gathered research confirming that consumers in those days needed an escape from the humdrum and sameness of their lives. Moms needed an escape from meal planning, dads needed relief from the high price of eating out, kids needed a respite from broccoli and table manners, and on and on. Folks needed a getaway from their daily routines.

27. Absolut Vodka: The Absolut Bottle, 1981

Since its inception in 1981, there was probably not a single popular magazine or direct mail magazine left from any niche where Absolut Vodka hadn’t adorned its page. Considered as the longest running print ad marketing campaign in history, the ads themselves have become collector’s items, unparalleled since those created for Volkswagen in the 1960s.

28. Subway: Eat Fresh

Simple and straight, Subway’s ‘Eat Fresh’ indicates the usage of fresh ingredients in the subs and sandwiches. Back in 1965, when consumers were not as health freaks as they were today, when gimmicks and artificial ingredients ruled fast food businesses, the idea of freshly made healthy sandwiches seemed crazy.

Today, Subway is the world’s largest quick-service restaurant brand, and 56 years later, it still holds its old slogan.

29. Federal Express: Fast Talker, 1982

Such was the impact of this TV commercial that it brought activity to a halt in households every time it aired. Considered as one of the greatest comedy spots of all time, Federal Express’s Fast Talker won plenty of advertising awards including six Clio Awards. John Moschitta who unleashed his manic mouth became a household name overnight. The campaign which was also about mobility or things in motion is relevant even today.

30. BMW: Designed for Driving Pleasure

“Sheer driving pleasure” has been a BMW slogan for over half a century. And, after so many decades, today, it seems even more relevant than ever. According to Jochim Blickhäusr, the head of corporate and brand Identity at the BMW Group, the tagline delivers positive emotions and does exactly what a claim should.

Though technically the slogan originated in 1965, the first use of ‘pleasure’ appeared in BMW advertisements in the 1930s. In 1936, a billboard for BMW cars and motorcycles informed drivers, “Kraftfahren muss Freude bereiten!” (driving should be a pleasure!).

31. Pepsi-Cola: Pepsi-Cola hits the spot, 1939-1949

The 1930s saw a boom in radio ownership as the number of American homes with a set soared from 40 percent at the start of the decade to nearly 90 percent at its end. CocaCola got into radio advertising early, running its first radio spots in 1927, but struggled to find a way to translate Lee’s effective print promotions to the new medium. Even after more than a decade on the air the company was still scratching its head about how to sell itself over the airwaves, with Coke executive Ralph Hayes lamenting in 1938, “For whatever reasons, our several radio experiments, up to now, have been less than satisfactory or successful. To date, it has probably been our least effective medium, considering the expenditures involved.”

The following year Pepsi showed them how to do it with a campaign that not only sold its drink but altered the way radio advertising was done. The campaign started when two songwriters, Alan Kent and Austen Croom-Johnson, wrote a song for the company called “Pepsi-Cola Hits the Spot,” based on the tune of “Do Ye Ken John Peel.”

Pepsi decided the song should run on the radio by itself. But the advertising agency was horrified. At the time radio advertisements were long, rambling affairs that, like a second-rate politician’s speech, tended to drone on and on. Even the shortest lasted at least five minutes. So when Pepsi asked radio stations for a thirty-second slot to play their record, the big stations refused to run such a short ad.

Eventually the company got the song aired on a number of small cashstrapped stations, and it became an instant hit with listeners. Soon big stations were clamoring for the chance to play it too.

A vinyl recording of the tune sold more than one hundred thousand copies and in 1941 alone it was played on the radio more than three hundred thousand times, often without Pepsi paying a cent. Ten years after its 1939 debut, “Pepsi-Cola Hits the Spot” was still being played on air, and other radio advertisers had followed Pepsi’s lead and started running shorter, snappier ads. “When I listen to some of the jingles that come pouring forth, I’m not so sure that I started such a good thing,” Mack reflected years later in his 1982 biography.

Off the air, Pepsi’s promotional work was scrappier, reflecting its status as an upstart with everything to gain and little to lose. Excerpts from Fizz How Soda Shook Up the World by Tristan Donovan

Take a listen

32. Ivory Soap: 99 and 44/100% Pure, 1882

Proctor & Gamble (P&G) first used this slogan in 1895 after a market survey. It wanted to emphasise that Ivory Soap was purer than the average castile soap.

33. Tesco: Every Little Helps

Classical and seemed like a proverb, ‘Every Little Helps’ is the kind of thing that a grandfather would say, a saying that seemed seeped in vernacular wisdom. It’s not just conversational, but it’s so easy that it’s impossible to miscomprehend also.

For Tesco, it is much more than an advertising endline; it goes beyond just helping customers with shopping, acting as a guiding light to the retail major since 1993.

34. American Express: Do you know me? 1975

American Express’s “Do you know me?” campaign officially ran for over a decade. It carried the corporate template of stressing prestige and inviting eligible consumers to join the exclusive club membership. It used a variety of celebrities receiving special treatment and recognition that card members enjoy around the world with a tagline “Don’t leave home without it.” A successful campaign, it produced 120+ commercials.

35. Bounty: The Quicker Picker Upper

Bounty inherited the slogan from Charmin in 1957 when Procter & Gamble (P&G), its parent company, acquired it. Bounty replaced Charmin products in 1965, but the ad campaign consisted of the slogan until the 1990s.

36. US Army: Be all that you can be, 1980

US Army coined the slogan, “Be all that you can be” in 1980 and continued to run it till 2001 and used it for recruitment for over twenty years. In January 2003, US Army awarded the copywriter, Earl Carter, with Outstanding Civilian Service Award.

37. Audi: Advancement Through Technology

In 1971, Audi introduced the tagline’ Advancement Through Technology’ or “Vorsprung durch Technik.” For all these years, the phrase became the key message underlining the company’s expertise. Then, Hans Bauer, an Audi NSI advertising department employee, conceptualized the idea of leveraging technological diversity and advancement as an expression of the company’s future-oriented approach.

38. Nickelodeon TV Channel: Nick is for kids, 2004

A popular hangout for kids aged between six to 12, Nickelodeon has built a diverse, global business by putting kids first in everything it does. The tagline ‘Nick is for kids’ is a testimony to this.

39. Best Buy: Thousands of possibilities. Get yours 

For a company like Best Buy, a consumer electronics retailer that allows customers to discover, try and buy a wide range of products from every category, this slogan seems functional to its very base.

Per its admission, Best Buy interacts with its customers 3 billion times a year. So, the slogan might not sound too clever or catchy, but it caters to its target audience while offering its core proposition.

40. Dunkin’ Donuts: America Runs on Dunkin

With the ‘America Runs on Dunkin’ campaign Dunkin’ Donuts mounted an ambitious nationwide campaign. The slogan tries to connect American people with American values of hard work and fun. The multi-million dollar campaign transformed Dunkin’ Donuts’ position by focusing on how the brand keeps busy Americans charged up and on the go.

41. Toshiba: Hello Tosh, gotta Toshiba? – 1984

42. The New York Times: All the News That’s Fit to Print

43. Energizer Batteries: Keeps going and going and going – 1991

44. General Electric: Imagination at Work.

45. Intel: Intel inside – 1990s

46. Apple Computer: Think outside the box – 1990s

Apple TV commercial: Think Different

47. Microsoft: Where do you want to go today? – 1994

That was Microsoft’s first worldwide advertising campaign. It involves print, television, outdoor (billboard) medium. Launched in 1994, the campaign costs Microsoft $100 million till the end of 1995, out of which $25 million was spent during the holiday shopping season ending in December 1994.

48. State Farm: Like a Good Neighbor, State Farm is There

49. AOL: Welcome to the World Wide Wow – 2002-2003

 

Not a favorable review of the campaign. Consider this take from a 2003 report from the Washington Post

the future of the United States’ No. 1 Internet provider depends on its ability to persuade its 35 million subscribers to upgrade to AOL Broadband, which combines enhanced AOL content with costlier high-speed Internet access.

50. SBC-Yahoo: It’s the Internet that logs onto you – 1996

51. Free Software Foundation: GNU is Not Unix – 1983

The GNU Manifesto begins by outlining the goal of the project GNU, which stands for GNU’s Not Unix. The current contents of GNU at the time of writing are then described and detailed. Richard Stallman then goes into an explanation of why it is important that they complete this project. The reason he explains is based on Unix becoming a proprietary software…A large part of the GNU Manifesto is also focused on rebutting possible objections to GNU‘s goals. Objections described here include the programmer’s need to make a living, the issue of advertising/distributing free software, and the perceived need for monetary incentive. Source: Wikipedia

There are various forms of free or very cheap publicity that can be used to inform numbers of computer users about something like GNU. But it may be true that one can reach more microcomputer users with advertising. If this is really so, a business which advertises the service of copying and mailing GNU for a fee ought to be successful enough to pay for its advertising and more. This way, only the users who benefit from the advertising pay for it. Source: The GNU Manifesto

52. Edison Records: Echo Around the World – 1906

Edison Records Echo Around the world ad

53. State Farm: Like a Good Neighbor, State Farm is There

54. Lyric Records: Never Scratches – 1918

55. The U.S. Marine Corps: The Few. The Proud. The Marines

Marine Corps has been consistently using this recruitment slogan since 1977. It’s not merely a tagline for the military. The campaign won Madison Avenue’s Advertising Walk of Fame during Advertising Week 2007. This historic slogan has become a part of the Marine Corps’ lexicon.

56. Mercury Records: First with the Hits – 1967

57. Allstate Insurance: You’re in good hands with Allstate. (1956)

58. Rex Records: Hear What You Like – When You Like –

59. FedEx: When it absolutely, positively has to be there overnight.

60. AT&T: Reach out and touch someone. (1979)

61. Van Dyke Records: Each Record a Masterpiece – 1929

62. King Records: If it’s a King, It’s a Hillbilly — If it’s a Hillbilly, it’s a King – 1930s

King Records advertising marketing campaign “If it’s a King, It’s a Hillbilly — If it’s a Hillbilly, it’s a King

63. Timex: It takes a licking and keeps on ticking – 950s

Sounding little bit creepy? Well, back in 1950s we probably were not as complicated as we are today. The new Timex tagline is “Timex. Life is ticking”

THE venerable theme for Timex, ”It takes a licking and keeps on ticking,” looks to be taking a final licking.

The Timex Corporation, in a campaign from its new agency, Kirshenbaum Bond & Partners in New York, is dropping the ”licking/ticking” slogan — introduced in the 1950’s and brought back in the 1990’s — for a theme intended to help update its image. The goal is to freshen the Timex appeal with consumers ages 18 to 34, whose wrists are increasingly sporting other watch brands like Kenneth Cole, ESQ, Marc Ecko, Fossil, Guess, Swatch and Swiss Army that they deem more hip.

The theme change, to ”Timex. Life is ticking,” is part of an advertising makeover after Timex left its agency of 16 years, Fallon Worldwide in Minneapolis, part of the Publicis Groupe. Source: The New York Times

64. Playtex: Lifts and separates – 1930s, 1940s

65. Kentucky Fried Chicken: Finger-lickin’ good!, 1952

66. Maybelline: Maybe she’s born with it – maybe it’s Maybelline – 1991

Launched in 1991, this slogan is won the world over. Its brilliance lies in the fact that it suggests that Maybelline supply make-up that doesn’t only makes women appear beautiful, but naturally beautiful. Onlookers won’t be able to tell if someone’s beauty is natural or not, an insightful piece of marketing for the beauty market.  Testament to its aptness, the slogan is still going strong today.

adriana-lima-Maybelline commercial

Victoria’s Secret Angel Adriana Lima has been Maybelline spokesperson from 2003 to 2009.

Josie Maran was the brand ambassadir for Maybelline in 1999, and later formed her own skincare line, Josie Maran Cosmetics

Former Elite magazine model Josie Maran became the brand ambassador of Maybelline in 1999, and later formed her own skincare line, Josie Maran Cosmetics.

Erin Wasson advertised for the brand since 2002

67. Mastercard: There are some things money can’t buy. For everything else, there’s MasterCard – 1997

68. VISA credit card: VISA – It’s everywhere you want to be – 1985

69. Merrill-Lynch: Merrill-Lynch is Bullish on America – 1970-71

[Please keep in mind, this video also includes other ad spots as well with Bullish on America (between @6.01 to @6.550. They are Fantastik cleaner by Texize, FDS new improved feminine hygiene spray, GAF sheet vinyl floor with Henry Fonda, GTE/Sylvannia color television, Hormel Hot Chili (done cowboy style)]

70. Midland Bank: The Listening Bank – 1990s

71. 7-Up: The uncola – 1973

72. Abbey National: Because life’s complicated enough – 2003

73. E.F. Hutton: When E. F. Hutton Talks, People Listen – 1970s, 1980s

74. Trustee Savings Bank (TSB): The bank that likes to say Yes – 1980s

75. Washington Mutual: More human interest – 2003

76. Trebor Mints: A minty bit stronger – 1969

77. Yellow Pages: Let your fingers do the walking – 1964

78. Heinz Baked beans: Beanz Meanz Heinz – 1967

79. Lay’s potato chips: Betcha can’t eat just one – 1960

80. Mars bar: A Mars a day helps you work rest and play – 1980s

Mars Commercial: Work Rest and Play

81. Las Vegas: What happens here, stays here – 2002

82. Milk tray chocolate: All because the lady loves Milk Tray – 1960s

Cadbury Milk Tray chocolate advertising ad slogan

83. Smarties: Do you eat the red ones last? – 1970s

84. Ready Brek Porridge: Central heating for kids – 1970s

85. Virginia Slims Cigarettes: You’ve come a long way, baby, 1968

86. H.J. Heinz company: 57 Varieties – 1911

H.J. Heinz company 57 Varieties”

87. McDonalds: Have you had your break to day? – 1997

McDonald’s “We do it all for you”

McDonald print ad slogan

88. Taco Bell: Think outside the bun – 1981

89. Domestos: Big Bad Dom – 1987

90. Fairy Liquid “For hands that do dishes…”

91. Flit insecticide “Quick, Henry, the FLIT!” – 1932

92. Sherwin Williams Paint: Covers The Earth – 1905

Sherwin cover the earth logo- its time for a new one

93. Clairol Herbal Essences: A totally organic experience – 1994

94. Remington Shavers: I liked it so much I bought the company – 1979

95. L’oreal: Because you’re worth it – 1973

96. Disneyland: The happiest place on Earth – 1960s

Before Disneyland was opened in 1955, Walt Disney and his marketing team needed help to settle for the most appropriate tagline that could clearly convey their fantastical vision for the theme park. After shortlisting 31 crazy slogans, they finally embarked on the now iconic “The Happiest Place On Earth.”

97. Adidas: Impossible is nothing – 2004

98. BMW: Sheer Driving Pleasure – 1972

99. California Milk Processor Board: Got milk? – 1993

got milk ad encourages more consumption of cow milk in people of all ages

100. American Express – Don’t leave home without it

101. Covergirl – Easy breezy beautiful

Not a decade or two, CoverGirl ran this slogan for five decades, discontinued it briefly for a couple of years, and then brought it back again in 2019.

Check out part 2 Top n Best 100 Ad slogans here

2 thoughts on “100+ Greatest Advertising Slogans of All Time [Updated 2022]”

  1. my favourite ad from those days are: The loo with jeyes blue, Dairy milk a glass and a half with the milkmaid ” a clumsy clod like you, wouldn’t I be the fool” “but half as foolish”said I “as people spilling milk all over themself” also, The bakers man biscuit “who can make a biscuit… specially for u… cover it with chocolate…or a lemon drop or two…” and the ad for Rascals the flavour that never stops.

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