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Archive for October, 2009...

Filed under Outdoor Advertising

McDonald Outdoor advertising \

Client: McDonald’s Finland
Agency: DDB Helsinki
Creatives: Jarno Lindblom (Account manager), Pia Eiro (Account manager), Antti Salminen (Retoucher), Jukka Mannio (Art Director), Vesa Tujunen (Copywriter)
Country: Finland

Comments (0) Posted by admin on Wednesday, October 7th, 2009

Filed under Social Advertising, TV ads

In August 2009, Orange and its agency, Publicis Conseil, have moved a stage further in their communications for 15 to 24-year-olds, launching the “Orange RockCorps” project. Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France.

The concept is simple: individuals need to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they receive a ticket for the year’s biggest concert on 2 October at Paris’ Zénith venue (with Busta Rhymes, David Guetta and Sefyu). Tickets are not on sale for the event, nor can they be won in any competition. Through the campaign, Orange and Publicis Conseil / Net in association with Phonevalley are proving that charitable action can be a fun, celebratory experience when carried out together and with music. Event info here.

Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director : Olivier Altmann
TV Copywriters: Mathieu Degryse, Olivier Dermaux
TV Art Directors: Yves-Eric Deboey, Mathieu Vinciguerra
Web Creative Director: Philippe Simonet
Web Copywriter: Ce?dric Leplat
Web Art Direc: David Polonia
Production: WAM
TV Production: Florent Villiers, Pierre Marcus
Post-Production : Jeanne Raibaut
Sound Production: Eric Cervera, Boris Nicou
Production company: 75 Director : Vincent Lobelle
Producer: Emmanuel Guiraud D.O.P: Glynn Speeckaert
Editor: Cyril Nakache/ Ste?phane Couturier
SFX images: Mikros images
Music Composer: Eric Cervera
GM Strategic Planning: Vale?rie He?naff
Account Director: Marie Wallet
Account Manager : Ce?line Veyrard
Account Manager Web : Aline Bonnet
Account Manager Mobile : Eric Dufourmantelle
Account Executive : Emilie Alalof

Comments (0) Posted by admin on Tuesday, October 6th, 2009

Filed under Big Brands, Print Advertising, TV ads

Microsoft Ad 1:

Concrete Envelope

Microsoft New Zealand Windows ad Y&R Auckland

Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.

Released:      August 2009
Advertiser:     MICROSOFT
Brand name:     WINDOWS
Agency:     Y&R Auckland
Country:     New Zealand

Was that ad an original piece. Take a look at a similar ad produced in December, 2007

Microsoft ad copied lifted from this ad

To send New Year greetings for 2008, the communications team at the dinosaur museum sent colleagues and main sponsors a highly original package. Inside was a block of plaster and a hammer & chisel with an invitation to amateur paleontologists to dig, not for the bones of a mighty T-Rex, but to find the museum’s greeting card.

Advertising Agency: McCann Erickson Belgium
Account Director: Talia Hendlisz
Creative Team: Gregory Defay, Quentin Gascard

Microsoft Ad 2:

My Cousine

Microsoft ad commercial windows phone

My cousin believes it is hard to trendy
Windows Phone: Let your mobile become trendy.

Advertising Agency: Adimstudio SRL, Civitavecchia, Italy
Creative Director / Art Director: Alessandro Di Marco
Copywriter: Daniele Agliata
Illustrator: Stefano Cocino
Photographer: Alessandro Di Marco
Talent: Lara Scifoni
Scene outfitter: Damiani
Published: September 2009

Microsoft Ad 3:

Microsoft Windows Phone: Now

Microsoft Windows Phone now advertisement print

Advertising Agency: Zooppa, Italy
Creative Director / Copywriter: Donato Rizzi
Art Director / Illustrator: Massimo Festa
Published: September 2009

Microsoft Ad 4:

Windows Vista: Dodgem: Fun up your home

Windows Vista Dodgem Ad commercial

Advertising Agency: Y&R, New Zealand

Microsoft Ad 5:

Windows Vista: House: Fun up your home

Windows Vista Ad microsoft commercial

Microsoft Ad 6:

Microsoft Zune Ad Video

Agency: Central Planning, Portland
Client: Microsoft
Producer: Michael Lovelady
Associate Producer: Todd Carlson
Director: Vinicius Costa
Production Company: 1st Avenue Machine
Creative Director: Aaron Duffy
Technical Director: Dan Gregoras
Technical Director: Sam O’Hare
Lead Compositor: Weito Chow
3D Modeling: Joe Nguyen
Executive Producer: Serge Patzak
Head Of Production: Hae-Sook Song
Creative Development: Claire Mitchell

Microsoft Ad 7:

Microsoft Office Project: Megawoosh Video ad

Microsoft Ad 8:

Microsoft anti piracy direct marketing promotion

Microsoft DM direct marketing strategy

Microsoft Ad 9:

Microsoft Halo 3 ODST video commercial

Agency: T.A.G., San Francisco
Executive Creative Director: Scott Duchon
Agency: T.A.G.
Client: Halo 3 ODST
Executive Creative Director: John Patroulis
Art Director: Aramis Israel
Copywriter: Rick Herrera
Agency Executive Producer: Hannah Murray
Agency Producer: Joyce Chen
Production Company: MJZ
Director: Rupert Sanders
Executive Producer: Eric Stern
Director of Photography: Greig Fraser
Editorial: Final Cut
Editor: Eric Zumbrunnen
Post Producer: Kelly Garcia
Executive Producer: Saima Awan
Visual Effects: Asylum
Visual Effects Supervisor: Rob Moggach
Executive Producer: Michael Pardee
Producer: Ryan Meredith
CG Supervisor: Jens Zalzala
Telecine: MPC
Colorist: Mark Gethin
Music: Human
Music Producer: Mike Jurasits
Sound Design: Brian Emrich
Mix: Loren Silber

Mix: Lime Studios

This is a live action trailer for Bungie Studios upcoming title Halo 3: ODST releasing on September 22, 2009 for the Xbox 360.
The full trailer will be released on SpikeTV on September 7th, 09 during the Band of Brothers premier.

Latest Trailer from Bungie/Microsoft to promote the soon to be released Halo 3 ODST.

Song: The Gaelic song is a version of Café del Mar’s “Light of Aidan - Lament”, which is much more lighter and softer. I do not have or know where to get this version.
Lyrics: “And my army of brothers went over the hilltops, drenched in blood we may be… but fighting is all left to me… Together with my army of brothers… down we fall… darkness in all… through hell!”

Microsoft Ad 10:

Microsoft Windows 7 TV commercial

Kylie takes all the happy words about Windows 7 and makes them happier in her very own slideshow.

Agency: Crispin Porter + Bogusky, Boulder/Miami
Co-Executive Creative Directors: Rob Reilly, Andrew Keller
Creative Director: Tim Roper
Interactive Executive Creative Director: Jeff Benjamin
ACD/Art Director: Dave Steinke
ACD/Copywriter: Michael Craven
Head of Video, Integrated Production: Matt Bonin
Executive Integrated Producer: Paul Gunnarson

Production Company: Smuggler, New York/LA
Director: Henry-Alex Rubin
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Head of Production: Laura Thoel
Line Producer: Drew Santarsiero
DP: Matthew Woolf
Conform/Artists: Method LA
Inferno Artists: Joey Brattesani, Claus Hansen
Editorial Company: Number Six
Editor: Dan Aronin
Assistant Editor: Seema Naik
Telecine: Co3, LA
Telecine Artist: Siggy Ferstl
Music: Beacon Street Studios
Executive Integrated Music Producer: Bill Meadows
Audio/Mix: Lime Studios, Santa Monica, CA
Mixer: Sam Casas

Microsoft Ad 11:

Windows Vista TV commercial

Kylie is just 4 1/2 years old. Still a rookie on a PC, she color corrects and e-mails a photo of her pet fish, Dorothy, to her whole family. It’s that easy.
Product: Windows Live Photo Gallery

Agency: Crispin Porter + Bogusky, Boulder/Miami
Co-Executive Creative Directors: Rob Reilly, Andrew Keller
Creative Director: Tim Roper
Interactive Executive Creative Director: Jeff Benjamin
ACD/Art Director: Dave Steinke
ACD/Copywriter: Michael Craven
Head of Video, Integrated Production: Matt Bonin
Executive Integrated Producer: Paul Gunnarson

Production Company: Smuggler, New York/LA
Director: Henry-Alex Rubin
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Head of Production: Laura Thoel
Line Producer: Drew Santarsiero
DP: Matthew Woolf
Conform/Artists: Method LA
Inferno Artists: Joey Brattesani, Claus Hansen
Editorial Company: Number Six
Editor: Dan Aronin
Assistant Editor: Seema Naik
Telecine: Co3, LA
Telecine Artist: Siggy Ferstl
Music: Beacon Street Studios
Executive Integrated Music Producer: Bill Meadows
Audio/Mix: Lime Studios, Santa Monica, CA
Mixer: Sam Casas

Microsoft Ad 12:

Windows Vista TV commercial: The Rookies, Sam Age 7

Product: Windows Live Photo Gallery

Agency: Crispin Porter + Bogusky, Boulder/Miami
Co-Executive Creative Directors: Rob Reilly, Andrew Keller
Creative Director: Tim Roper
Interactive Executive Creative Director: Jeff Benjamin
ACD/Art Director: Dave Steinke
ACD/Copywriter: Michael Craven
Head of Video, Integrated Production: Matt Bonin
Executive Integrated Producer: Paul Gunnarson

Production Company: Smuggler, New York/LA
Director: Henry-Alex Rubin
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Head of Production: Laura Thoel
Line Producer: Drew Santarsiero
DP: Matthew Woolf
Conform/Artists: Method LA
Inferno Artists: Joey Brattesani, Claus Hansen
Editorial Company: Number Six
Editor: Dan Aronin
Assistant Editor: Seema Naik
Telecine: Co3, LA
Telecine Artist: Siggy Ferstl
Music: Beacon Street Studios
Executive Integrated Music Producer: Bill Meadows
Audio/Mix: Lime Studios, Santa Monica, CA
Mixer: Sam Casas

Similar Ads:

Windows Vista TV commercial: The Rookies, Lewis Age 5

Windows Vista TV commercial: The Rookies, Danni Age 8

Microsoft Ad 13:

Microsoft Halo 2010 commercial

Client: Microsoft
Agency: Traffik
Director: Dennis Liu
Producers: Jonathan Hsu, Matt Anderson
Production Designer: Nicole Teeny
Script: Dennis Liu, Jt Arbogast, Gary Roosa
Art Director: Kevin Su
DP: Doug Emmett/Dennis Liu
Editor: Dennis Liu
Sound Design: Dennis Liu
Music: Groove Addict
VFX Company: LOICA
Cast: J.T. Arbogast, John Di Domenico, Magda Bendek, Jeff Lepine, Elisabeth Hower, Tasha Perri

Microsoft Ad 14:

Microsoft Bing ad

Ad Agency: JWT

Comments (0) Posted by admin on Tuesday, October 6th, 2009