Tag Archives: superbowl commercial 2009

Jan 27

43rd (XLIII) Super Bowl 2009 ads: 12 good to know facts

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SuperBowl 2009 43 XLIII commercial ads1. Super Bowl 2009, the 43rd edition date is February 1, 2009

2. Super Bowl is the annual National Football League championship

3. The Super Bowl XLIII airs on NBC in February 2009

4. Recession or not, SuperBowl ad rates are not going to budge. According to Associated Press, the rate for a 30 second commercial is $3,000, 000. in 2008 it was 2,700,000.

5. First time in the history of the game, two 3D commercials will be shown during Super Bowl 43. One by Dreamworks for Monsters vs Aliens and second one is PepsiCo’s SoBe Lifewater. More here

6. Recession is biting though, regular advertiser MillerCoors has opted to run one-second ads

7. FedEx, one of the top five advertisers for the last ten years, have decided not to advertise.

8. Ditto, another Superbowl loyalist, General Motors, one of the top 5 advertisers will not advertise in 2009. General Motors (GM) has continually advertised for last 16 games. It seems people are frightened to celebrate.

9. Top advertisers of 2009 include CareerBuilder.com, Anheuser-Busch, Hyundai Motor, Pepsi, Bridgestone, Paramount Pictures, Cars.com, Castrol Motor oil, E-Trade Financial and Coca-Cola

10. An ad in the Official Super Bowl Guide, distributed at games and sold at newstands, by the Web site AshleyMadison.com has raised controversy

11. Kellogg and Pedigree will celebrate good causes in the Super Bowl. Pedgree will promote dog adoption. Pedigree will ask viewers to go to FrostedFlakes.com and nominate a kids playing field to be rebuilt on Kellogg’s dime. The ad shows a run-down field morph into a lush playground.

12. It has been reported that Super Bowl will reach even the troops in the remotest of areas. Improved technology can transmit game to mountains, submarines. about 300,000 deployed U.S. troops who are nearest to civilization will be able to tune in to the American Forces Radio and Television Service to watch the NBC broadcast of the Super Bowl reports this.

Jan 21

Pepsico and Dreamworks launching 3D superbowl commercial

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It’s all about creating hype. Here, it’s about creating hype for an already super hyped event called Super Bowl.

Pepsico has joined hands with US film studio DreamWorks to make available 125 million pairs of Intel 3D glasses in the US of A.

Intel plans to distribute 125 million pairs of 3D specs available for Super Bowl TV spectatorsWhat it means for viewers, they will be able to view the special 60 second 3D trailer of the latest DreamWorks flick “Monsters vs Aliens” and PepsiCo’s SoBe Lifewater which will be aired during Super Bowl.

Pepsi will freely distribute 125 million 3D glasses through its instore displays spread 25,000 locations across US of A. The 3D glasses are made of new technological stuff and not the traditional red and blue glasses. Viewers without the glasses will also be able to view the ad.

Seems like a win win situation for both the parties here. Viewers with or without the glasses will be aware of both the products (thanks to unprecedented mouth publicity and media jagegrment) so recall value for both the movie “Monsters vs Aliens” and PepsiCo as brand will be astronomically high.

On the other hand, since the ad is hyped (and also positioned strongly against competitors) it will get maximum willing and eager eyeballs across US.

Don’t throw away the 3D glasses after the game is over. You will still need it for a special 3D episode of NBC’s hit comedy “Chuck,” airing Monday, February 2, 2009 (8-9pm ET.)

Pepsi SoBe Lifewater Picture Image

Dreamworks Studios will advertise preview of the film called Monsters Vs. Aliens

List of local shops where you can get the 3D glasses

  • A&P
  • Coburn
  • Dollar General
  • Fairway
  • Food Lion
  • Fresh Brands
  • Frys
  • Hy Vee
  • K-Mart
  • Meijers (to be available on the day of the Super Bowl)
  • Kroger
  • Nash Finch
  • Pathmark
  • Ralphs
  • Safeway
  • Supervalu
  • Winnie Dixie.
  • Target (to be available on the day of the Super Bowl) Link