Excellent art direction, not on your face, graceful yet understated, perfectly blends with Ray Ban. c hecked out the ad and zoomed in at the glasses, they are black. I flipped through, all advertised glasses and frames are black and white. Confusing?
Second one looked like a chessboard…didn’t quite get that.
The English copy also sounds weird.
Credit:
Copy: Not everything needs be black or white
Advertising School: Escola Cuca, São Paulo, Brazil I Art Director: Junior Bulhões I Copywriter: Tiago Adolfo
Published: 2010