The explosive growth of pet food advertising depended in part on the industry’s active efforts to link its products, through advertising, to the popular image of heroic, funny, cute dogs or cats. To gain a competitive edge, advertising of pet foods used testimonials from industry veterans. Ads also create superstar dogs like Rin-Tin-Tin and Lessie to carve their niche in the marketplace. The later one has been appeared in magazines and newspapers for long time. The fascinating dog and cat stories captivate the viewers and successfully legitimated the affection owners felt for their pets and reminded them of their duties to care appropriately of them.

Online Pet food advertising: How creative advertising proves to be a pet food’s best friend, a Microsoft case study. Check it out here

9 Lives Cat Food
Ad slogans: Your cat, gets stronger 9 Lives.
Real Taste. Real Excitement.
The cat who doesn’t act finicky soon loses control of his owner

Addiction Foods
Advertising tagline: Stay ahead of the Pack with addiction Pet Foods

Alpo Brand Dog Food
Advertising slogans: Doesn’t your dog deserve ALPO?
A great dog deserves Alpo
Meow Mix Cat Food
Ad slogan: Tastes so good cats ask for it by name

Artemis (pet food)
Marketing slogan: Holistic Approach to Pet Food

By Nature Pet Food
No advertising slogan

Whiskas Cat Food
Advert Slogans: Whiskas. What cats want
Cats Know the Difference
A real treat for your cat’s teeth (Whiskas Dentabits helps keep cat’s teeth)
Eight out of ten cats prefer it
Nutrition for life naturally (Whiskas Top, Australia)
There’s nothing cats would rather eat (Whiskas with Vita-Bites, Australia)

AvoDerm Pet food
No slogan

Drools
Ad slogan:  Nutritionally yours!

Arkadas Pet Food Service
The most delicious food delivered to your address

Husky dog food
Advertising slogan: Husky. The real meat taste every dog loves

Energique Pet Food
Motto: For more energy

Rubbermaid Totes
Punchline: Make Room

St Matthew-in-the-City
Tagline: Don’t forget to get your pet blessed.

Pet & Breakfast
Punchline: Better leave your pet at home.

Felix cat food brand
Advertising slogan: Cats like Felix like Felix

Canex
Promotional taglines: Who do you take care of
All wormer for dogs

Hill’s Pet Nutrition
Marketing slogan: Hill’s. The Global Leader in Pet Nutrition

Hill’s “Science Diet” brand, pet food
Advertising slogans: Live lighter, Love longer.
Superior nutrition for the life of your pet

Butcher’s dog food brand
Advertising slogan: Dogs loves Butcher’s

Cesar dog food brand
Advertising slogan: Cesar. Sophisticated food for sophisticated dogs

Eukanuba pet food brand
Taglines: What healthy dogs and cats are made of
Eukanuba. What healthy pets are made of (US, Canada campaign)
The best you can do for your dog

Globus Rutan Pet Food
Slogan: Cat food from Rutan. Irresistible.

Stella and Chewy’s pet food
Tagline: All Natural Dog Food

Master Dog Light
Ad punchline: All the flavors, less calories

Iams dog & cat nutrition brand
Taglines: Iams. Good for life.
Good for Today. Good for Life.

Kibbles ‘N Bits dog food brand
Advertising slogan: Kibbles ‘N Bits. The taste your dog dreams of

Pedigree
Ad Slogans: For strong dogs
Dogs rule
We’re for dogs.
Pedigree. It’s a dog thing (UK campaign)
Dog’s rule (USA campaign)
Helping your dog live a fuller life (Canada)
You keep them happy, we’ll keep them healthy (Australia, New Zealand)

High Octane fuel for working dogs (Pedigree Meaty-Bites Working Dog)

Sealed in goodness (for Pedigree pouches, Australia)
Biggest news since the bone. (Pedigree Meaty Bites dry dog food)
Pedigree Pal. It’s the best ever.
Vitapet
Commercial slogan: Make your life as easy as theirs

Butch dog food
Slogan: A dog’s favorite bite

Futterplatz.de
Punchline: Cat litter by Futterplatz.de

Schmackos dog food brand
Advertising slogan: Dogs go wacko for Schmakos.

Purina pet food brand
Slogans: Purina. Your Pet. Our Passion. (corporate)
Advancing Life.
Incredible puppy food, incredible puppies. (Purina Puppy Chow)

Friskies brand
Taglines: Friskies. For more.
For cats with an appetite for life. (Friskies Go-Cat)
A language you both understand. (Friskies Go-Cat)

Fancy Feast brand (cat food)
Motto: Fancy Feast. Good taste is easy to recognize.

Happy Dog trademark, Germany
Marketing slogan: Happy Dog. Naturally healthier!

Sheba cat food brand
Tagline: Sheba. To say I love you.

Whiskas
Advert Motto: No work out healthy cats