Nike filmed this spot with Lance Armstrong for his LIVESTRONG foundation. The message? Cycling can literally change lives. Great ad (and cool helmet). The voices of cancer survivors are heard – and seen – in this year’s Livestrong campaign. Here, Lance is driven up a mountain by the voices.
Full Credits
Brand
Agency:
Wieden + Kennedy, Portland
Client:
Nike
Creative Director:
Tyler Whisnand
Creative Director:
Hal Curtis
Copywriter:
Tyler Whisnand
Art Director:
Hal Curtis
Art Director:
Lee Jennings
Producer:
Shannon Worley
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Production Company:
Anonymous Content
Director:
Andrew Douglas
Executive Producer:
Dave Morrison
Line Producer:
Paul Ure
Director of Photography:
Crille Forsberg
Editorial Company:
Joint Editorial
Editor:
Kyle Valenta
Editor:
Peter Wiedensmith
Post Producer:
Shelli Jury
Post Executive Producer:
Patty Brebner
VFX Company:
A52
VFX Supervisor:
Shannon Worley
Flame Artist:
Paul Yacono
VFX Producer:
Megan Meloth
Titles/Graphics:
Hal Curtis
Sound Design:
Brian Emrich
Audio Bed:
Kyle Valenta
Music:
Brian Eno
Composer:
Brian Eno
Producer (Sound):
Shannon Worley
Producer (Sound):
Shelli Jury
Mix Company:
Eleven Sound
Mixer:
Jeff Payne
Producer (Mix):
DJ Fox-Engstrom
Date
Jul 16, 2010
Category
TVC
Genre
Sports
Tags
footwear/apparel
The commercial titled Engine was done by WIEDEN+KENNEDY advertising agency for Nike LIVESTRONG (NIKE company) in USA. It was released in the July 2010. Business sector is Clothing & footwear.
