Aug 28

McDonald ad slogans taglines, advertising over the years, commercials from 1970, 1980, 1990, 2000

McDonald ad advertising slogans punchlines taglines motto history video

McDonald’s is Your Kind of Place (1967)

Nobody can do it like McDonalds can (1970s)

You Deserve a Break Today (1971)

We Do it All for You (1975)

You, You’re The One (1976)
Nobody Can Do It Like McDonald’s Can (1979)

Renewed: You Deserve a Break Today (1980 &1981)
Nobody Makes Your Day Like McDonald’s Can (1981)

McDonald’s and You (1983)
It’s a Good Time for the Great Taste of McDonald’s (1984)
Good Time, Great Taste, That’s Why This is My Place (1988)

McDonald makes your day (1988)

Food, Folks and Fun (1990) – - Nothing like a little crazy Patti LaBelle in the morning to wake you up!

McDonald’s Today (1991) – WVECSpirit repeat. Commercial for the McLean Deluxe featuring a group of NFL players wearing #91.

NUMBER #91′s
1. Kevin Greene (Los Angeles Rams)
2. Greg Manusky (Minnesota Vikings, guy that took the longest to figure out the first time)
3. Leslie O’Neal (San Diego Chargers)
4. Jeff Wright (Buffalo Bills)
5. Johnny Meads (Houston Oilers)
6. Brian Noble (Green Bay Packers)

What You Want is What You Get (1992)

Have you Had your Break Today? (1995)

My McDonald’s (1997)

Did Somebody Say McDonald’s (1997)

We Love to See You Smile (2000)

There’s a little McDonald’s in Everyone (2001) – Canada Only

i’m lovin’ it (2003)

Just opened, near Kimaya Kothrud.
I’m lovin’ it. (2009)

Come as you are – French (Print ad)

McD McDonald french advertising

McDonald billboard/outdoor ad

McDonald outdoor advertisement

McDonald billboard/outdoor campaign

McD billboard outdoor advertising campaign

New: The Veggieburger, Germany, 2010

McDonald international advertisement Germany

McDonald’s, It’s not what you had in mind…(2010)

 Mcdonald advertising commercial 1970 1975 1980 1985 1990 1995 2000 2005

 

 

 

 

 

Aug 08

McDonald’s ecofriendly ugly advert will make you feel good

McDonald advert1

Going beyond happy cows and urban limericks McDonald is showing a different side of the brand. In the new adverts McD shows how it sources the best ingredients from not 1 or 2 but more than 17,000 British and Irish farmers, takes part in animal welfare, recycles used cooking oil into bio-diesel to power its delivery fleet sustainably, researching on best beef farming practices to reduce greenhouse gas emissions. (Read: Can beef be more sustainable?)

What’s so inspiring about this campaign is, it’s McD that is doing it. A consumer facing company, which reaches out to 47 million customers everyday in 119 countries (source), when it talks about sustainability, ecofriendlyness and best practices it does make impact. Impact not just in terms of people who order or drop in at its 31,000 restaurants spread across 6 continents, this campaign also means a lot to thousands of other companies who do not dare to bring forth such concept and play safe.

In terms of integrating sustainability and social responsibility in its core business model, this campaign stands out and destined to win many awards in the coming months. I won’t take names, but we know many companies merely dropping in CSR initiatives without much alignment and vision.

The adverts are about reducing energy, water, waste and community development, but it also talks about human health. A fast food giant is talking about making a healthier society. That’s big and inspiring.

McDonald advert2