Golden Drum 2010 Film Internet films Silver Drum
WWP Piran Idea 2010 Film Gold
PIAF 2010 Video Silver
Advertiser: Procter & Gamble
Agency: Ogilvy Group Russia
Category: Toiletries & pharmaceuticals
Creative direction Carl Le Blond (Chief Creative Officer), Ilia Korneev (Creative Director), Anna Timofeeva (Account Manager)
Copywriting Vladimir Kochurkov
Art direction Maria Alexandrova (Senior Art Director)
Camera Pavel Kapinos
Golden Drum 2010 Film Audio visual & electronic equipment Silver Drum
Brand name: LEICA CAMERA
Agency: DEMNER/MERLICEK & BERGMANN
Category: Home electronics & audio-visual
Subgroup: Audio visual & electronic equipment
Product and services category: Sport, entertainment, recreation, leisure
Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
Brand name: Leica Camera
Advertiser: Leica Shop – Coeln Peter GesmbH
Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna
Art director: Sebastian Kaufmann, Tolga Buyukdoganay
Copywriter: Eva Sommeregger
Creative director: Rosa Haider, Tolga Buyukdoganay
Creative idea explanation: This virally inspired film was developed to showcase the anti-shake function of the Leica D-Lux 4 camera. The film shows a barman making an impossible shake while mixing, making the viewer curious about the reason. The product claim comes as a reward at the end for the viewer.
Headline (eng.): Anti-Shake Video Function. The new Leica D-Lux 4.
Music and Sound Studio: Soundfeiler
Director: and Cinematographer: Martin Bauer
Production company: Demner, Merlicek & Bergmann , Special effects: Friendly Fire
Other credits: Agency Producer: Albert Waaijenberg, Graphics: Stefan Kopinits, Account Manager: Moana Merzel
The commercial titled Anti-Shake – Barman was done by DEMNER/MERLICEK & BERGMANN advertising agency for LEICA CAMERA (Leica company) in Austria. It was released in the October 2010. Business sector is Home electronics & audio-visual.
* Golden Drum 2010 Film Personal care, health, fashion, cosmetics, luxury goods Silver Drum
Credit: Subgroup: Health & beauty
Product and services category:
Personal care, health, fashion, cosmetics, luxury goods
NEXT ADVERTISING SRL
Advertising agency, city:
Next Advertising, Bucharest
Creative idea explanation:
Don’t get used to the symptoms of colds and flu. Bioflu gives you fast relief.
Get rid of the flu, before you get used to it. Bioflu. Fast relief from colds and flu.
The commercial titled Meeting was done by Next Advertising Bucharest advertising agency for Bioflu (Biofarm company) in Romania. It was released in the October 2010. Business sector is Toiletries & pharmaceuticals.