Funny ads resonate better with viewers irrespective of health of economy or time of year. Nielsen calls them ‘economy proof ads’ in its latest Global Ad View report. It has examined more than 4,000 ads from pre, post and during ‘great recession’ period and realized that funny commercials are 47% more appealing than pre-recession ads on average and 33% more alluring than post recession ads.
Advertising Agency: Juniper Park, USA
Executive Creative Directors: Alan Madill, Terry Drummond, Barry Quinn
Copywriter / Associate Creative Director: Tom Greco
Art Director / Associate Creative Director: Colin Brown
Agency Producer: Anne Marie Martignago
Production House: Partners Film Co.
Director: Michael Downing
DP: Jess Hall
Production House Producer: Garner Kinmond
Executive Producer: Gigi Realini
Editor: Aaron Dark
Video Post Facility / Editing Company: School Editing Toronto
Animation: Bent Animation, Portland
Colourist / Transfer: Billy Ferwerda
Audio Post Facility / Music House: Boombox
Music Producer / Sound Design: Roger Leavens
Banned yet award winning television commercial from Volkswagen
Not quite sure, but the girl probably is saying Bollocks which means man’s front or behind (probably, not sure, the expression is something like “O Sh**”. The young has learned it from her father who utters this word when he accidentally puts petrol in his diesel engine. Guess, a bit hard for the ad to be banned.
Take a look at the list of awards the ad has won
IPA Effectiveness Awards, 2004 (Silver)
IPA Effectiveness Awards, 2004 (Best Idea)
Cannes Lions International Advertising Festival, 2004 (Silver Lion) for Cars
Advertising Creative Circle Awards, 2004 (Bronze) for Ken Grimshaw Memorial Honour for Best Use of Humour
Advertising Creative Circle Awards, 2004 (Silver) for Best Use of Dialogue
Advertising Creative Circle Awards, 2004 (Silver) for Best Use of Production Budget under £40,000
Advertising Creative Circle Awards, 2004 (Silver) for Best Commercial
Advertising Creative Circle Awards, 2004 (Gold) for Best Viral Version of a Commercial
Advertising Creative Circle Awards, 2004 (Gold) for Best Idea in 40 Seconds
British Television Advertising Awards (BTAA), 2004 (Silver) for Commercials (also ran on TV)
British Television Advertising Awards (BTAA), 2004 (Silver) for Virals
Uncensored yet super funny ad (Yo Mothefucking)
Funny yet a bit chauvinist V-W commercial
The ad is in German. The story goes like this. The guy gets close to the girl and mistakenly whispers – Drehzahlmesser – which means Tachometer, means the guy has his heart lying in his V-W Sport Sedan. The girl got jealous and you know the rest.
Volswagen Classic Vintage Black & White TV ad
Those are the times. I so wish to be part of that era. Ever wish you owned a Volkswagon?
Latest Volkswagen commercial
Check out the new VW commercial that Galen choreographed with dance icons Gene Kelly and Donald O’Connor!
Another sing song. While Gene Kelly is dancing in the rain
Drivers Wanted – Volkswagen Cartoon Commercial involving Match 5 in Speed Racer.
Terrorist theme: Controversial VW commercial (Small but tough)
Volkswagen Commercial – South Africa
The ad is nice, tight, puts across the message right and all that. But then, probably it is not an ideal example of politically correct ad. May be they need to get some training from Hollywood about casting. My point is why let people raise finger, why not play safe.
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Visa Europe Ad: Football Evolution
Scary funny Go Phone commercial
Banned Air Action Vigorsol Commercial from Italy
Super funny Air Action Vigorsol ad where all of a sudden a well-endowed beach goer becomes the center of all attraction. The ad was banned from Italy television channels for its controversial theme. However, it has been used and reused for Mentos Ice in other markets. Funny and hilarious, the ad shows the man sucks on the mint only to find that his nipples lengthen like worms.
iSystem Int’l ICTV Elevator very funny commercial
Well, the commercial dives deep on mobile caller tunes.