Since its inception in 1886, Coca-Cola has been notable for its advertising slogans.
Throughout the years, the slogans used in advertising for Coca-Cola have reflected not only the brand, but the times. Slogans provide a simple, direct way to communicate about Coca-Cola.
The 1906 slogan, “The Great National Temperance Beverage,” reflects a time when the society in the United States was veering away from alcoholic beverages, and Coca-Cola provided a nice alternative.
Other slogans have concerned our sales figures, such as “Three Million a Day” from 1917 or “Six Million a Day” from 1925. In terms of drinks a day, that’s a vast difference from the one billion a day mark The Coca-Cola Company passed in 1997.
Some slogans for Coca-Cola have concentrated on the quality of the product, its refreshing taste, or even its role in entertaining, as in 1948’s “Where There’s Coke There’s Hospitality.”
In 1985, the introduction of a new taste of Coca-Cola (commonly called new Coke® ) and the reintroduction of Coca-Cola classic and the original formula led to multiple slogans. 1985 featured “America’s Real Choice,” while by 1986, two slogans were used to differentiate the brands, with “Red, White & You” for Coca-Cola classic and “Catch the Wave” for Coca-Cola.
Some advertisements themselves rise to the level of memorable slogans. The 1971 “Hilltop” ad featured a song with the words “I’d Like to Buy the World a Coke.” Although that wasn’t an actual slogan (the ad, in fact, was part of the “It’s the Real Thing” campaign), the ad and song lyrics are still so well known today that the lyrics are considered a slogan to many.
In January 2003, the latest slogan for Coca-Cola was introduced — “Coca-Cola… Real.” The campaign (and slogan in turn) reflects genuine, authentic moments in life and the natural role Coca-Cola plays in them. Source
Coca-Cola slogans from 1886 to now
1886
Drink Coca-Cola
1900
Delicious and refreshing
For headache and exhaustion, drink Coca-Cola
1904
Coca-Cola is a delightful, palatable, healthful beverage
Coca-Cola satisfies
Delicious and Refreshing
Drink Coca-Cola in bottles – 5¢
1905
Drink a bottle of carbonated Coca-Cola
Coca-Cola revives and sustains
Drink Coca-Cola at soda fountains
The favorite drink for ladies when thirsty, weary, and despondent
Good all the way down
Flows from every fountain
Sold in bottles
1906
The drink of quality
The Great National Temperance
Thirst quenching – delicious and refreshing
1907
Delicious Coca-Cola, sustains, refreshes, invigorates
Cooling… refreshing… delicious
Coca-Cola is full of vim, vigor and go – is a snappy drink
1908
Sparkling – harmless as water, and crisp as frost
The satisfactory beverage
1909
Delicious, wholesome, refreshing
Delicious, wholesome, thirst quenching
Drink delicious Coca-Cola
Whenever you see an arrow think of Coca-Cola
1910
Drink bottled Coca-Cola – so easily served
It satisfies
Quenches the thirst as nothing else can
1911
It’s time to drink Coca-Cola
Real satisfaction in every glass
1912
Demand the genuine – refuse substitutes
1913
Ask for it by its full name – then you will get the genuine
The best beverage under the sun
It will satisfy you
A welcome addition to any party – anytime – anywhere
1914
Demand the genuine by full name
Exhilarating, refreshing
Nicknames encourage substitutions
Pure and wholesome
1915
The standard beverage
1916
It’s fun to be thirsty when you can get a Coca-Cola
Just one glass will tell you
1917
Three million a day
The taste is the test of the Coca-Cola quality
There’s a delicious freshness to the flavor of Coca-Cola
1919
Coca-Cola is a perfect answer to thirst that no imitation can satisfy
It satisfies thirst
Quality tells the difference
1920
Drink Coca-Cola with soda
Delicious and refreshing
The hit that saves the day
1922
Quenching thirst everywhere
Thirst knows no season
Thirst can’t be denied
Thirst reminds you – drink Coca-Cola
1923
Refresh yourself
A perfect blend of pure products from nature
There’s nothing like it when you’re thirsty
1924
Pause and refresh yourself
1925
Six million a day
The sociable drink
Stop at the red sign and refresh yourself
1926
Thirst and taste for Coca-Cola are the same thing
Stop at the red sign
1927
Around the corner from anywhere
At the little red sign
1928
A pure drink of natural flavors
1929
The pause that refreshes
1930
Meet me at the soda fountain
1932
Ice-cold sunshine
The drink that makes the pause refreshing
1933
Don’t wear a tired, thirsty face
1934
Carry a smile back to work
Ice-cold Coca-Cola is everywhere else – it ought to be in your family refrigerator
When it’s hard to get started, Start with a Coca-Cola
1935
The drink that keeps you feeling right
All trails lead to ice-cold Coca-Cola
The pause that brings friends together
1936
What refreshment ought to be
Get the feel of wholesome refreshment
1937
America’s favorite moment
Cold refreshment
So easy to serve and so inexpensive
Stop for a pause… go refreshed
1938
Anytime is the right time to pause and refresh
At the red cooler
The best friend thirst ever had
Pure sunlight
1939
Coca-Cola goes along
Make lunch time refreshment time
Makes travel more pleasant
The drink everybody knows
Thirst stops here
1940
Bring in your thirst and go away without it
The package that gets a welcome at home
Try it just once and you will know why
1941
A stop that belongs on your daily timetable
Completely refreshing
1942
The only thing like Coca-Cola is Coca-Cola itself
Refreshment that can’t be duplicated
Wherever you are, whatever you do, wherever you may be,
when you think refreshment, think ice-cold Coca-Cola
1943
That extra something
A taste all its own
The only thing like Coca-Cola is Coca-Cola itself
It’s the real thing
1944
How about a Coke
High sign of friendship
A moment on the sunnyside
1945
Whenever you hear “Have a Coke,” you hear the voice of America
Passport to refreshment
Happy moment of hospitality
Coke means Coca-Cola
1947
Coke knows no season
Serving Coca-Cola serves hospitality
Relax with the pause that refreshes
1948
Delicious and refreshing
Where there’s Coca-Cola there’s hospitality
Think of lunchtime as refreshment time
1949
Coca-Cola….Along the highway to anywhere
1950
Help yourself to refreshment
1951
Good food and Coca-Cola just naturally go together
1952
Coke follows thirst everywhere
What you want is Coke
The gift of thirst
1953
Dependable as sunrise
1954
For people on the go
Matchless flavor
1955
Almost everyone appreciates the best
America’s preferred taste
1956
Feel the difference
Friendliest drink on earth
Makes good things taste better
1957
Sign of good taste
1958
Refreshment the whole world prefers
The cold, crisp taste of Coke
1959
Cold, crisp taste that deeply satisfies
Make it a real meal
1960
Relax with Coke
Revive with Coke
1961
Coke and food – refreshing new feeling
1962
Enjoy that refreshing new feeling
Coca-Cola refreshes you best
1963
A chore’s best friend
Things go better with Coke
1964
You’ll go better refreshed
1965
Something more than a soft drink
1966
Coke…after Coke…after Coke
1970
It’s the real thing
1971
I’d like to buy the world a Coke
1975
Look up America
1976
Coke adds life
Coke Adds Life television commercial
1979
Have a Coke and a Smile
Have a Coke and a Smile mean Joe Green commercial
1982
Coke is it!
1985
We’ve got a Taste for You (Coca-Cola and Coca-Cola classic)
America’s Real Choice
1986
Catch the wave (Coca-Cola)
Red White & You (Coca-Cola classic)
1989
Can’t Beat the Feeling
1990
Can’t Beat the Real Thing
1993
Always Coca-Cola
Taste it all
1994
Play Red Hot Summer
1995
Play Red Hot Summer Again
1996
Enjoy
2001
Life is Good
2003
Life tastes good
2003
Real
2005
Make It Real
2005
Welcome to the Coke side of life
2007
Live on the Coke Side of Life
2009
Open Happiness
2010
Open Happiness
Coca Cola Superbowl TV commercial 2010
South Africa World Cup 2010 television commercial
2011
Open Happiness
Life Begins Here
Burrrrrrrrr (India)
2012
Open Happiness
2013
Real Taste. Uplifting Refreshment
2014
Consume
2016
Taste The Feeling
Siente El Sabor
2018
Another new look of the DietCoke.