Tag Archives: Cars.com

Jan 26

Super Bowl 2011 Commercials: Everything about Superbowl Sunday tv ad and beyond

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Superbowl XLV TV commercial 30 second spots were sold for $2.8-$3million as per New York Times

What: Super Bowl XLV is the 45th annual edition of the Super Bowl in American football.  and the 41st annual championship game of the modern-era National Football League (NFL).

Game: Is set with the Pittsburgh Steelers and Green Bay Packers

Date: The game will take place on February 6th at 6:30 p.m. (ET)

TV schedule: It will be televised on FOX and the announcers will be Joe Buck and Troy Aikman. The location is Dallas, Texas at the home of the Dallas Cowboys.Superbowl 2011 XLV Logo

What’s special about 2011: According to a new survey, Retail Advertising and Marketing Association, conducted by BIGresearch, consumer spending on super bowl is going to touch $10.1 billion. That’s an unprecedented amount, a record, never seen before. The public mood is up. To celebrate the event people are throwing party or planning to watch it at bar or restaurants. The survey says consumers are gearing up to purchase stuffs like food/beverage, team apparel/accessories, televisions, furniture and decoration items for Super Bowl Sunday.

Unlike last year, consumer sentiment towards the advertisers is positive. In 2010, in the midst of recession consumers opined that advertisers should not spend huge amount in the events like this and pass on the benefit to them.  This year this sentiment is down significantly.

Ad rate:  New York Times reports, the channel has sold all of this year’s available ad slots at a rate of $2.8-$3m per 30 seconds. Interestingly, Fox has reached this locked it even without a final confirmation of which two teams would take on each other. That’s quite a feat.

 

Complete list of the Super Bowl 2011 advertisers

Anheuser-Bush

Audi: Know more

BMW: Know more

Best Buy Know More

CareerBuilder Know More

Captain America Know More

Cowboys & Aliens Know More

Doritos Know More

Cars.com Know More

Go Daddy Know More

HomeAway Know How

Hyundai Know More here and here

Kia Know More

Mercedes-Benz Know More

Pepsi Max Know More

Pirates of the Caribbean: On Stranger Tides Trailer Know More

Pizza Hut Check Out

Skechers Know more

Super 8 Movie Trailer Know More

Teleflora Know More

Thor Movie Trailer Know More

Salesforce Know More

Bridgestone Know More Previous years’ ads from Super Bowl

Transformers 3: Dark Moon Know More

Jan 27

43rd (XLIII) Super Bowl 2009 ads: 12 good to know facts

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SuperBowl 2009 43 XLIII commercial ads1. Super Bowl 2009, the 43rd edition date is February 1, 2009

2. Super Bowl is the annual National Football League championship

3. The Super Bowl XLIII airs on NBC in February 2009

4. Recession or not, SuperBowl ad rates are not going to budge. According to Associated Press, the rate for a 30 second commercial is $3,000, 000. in 2008 it was 2,700,000.

5. First time in the history of the game, two 3D commercials will be shown during Super Bowl 43. One by Dreamworks for Monsters vs Aliens and second one is PepsiCo’s SoBe Lifewater. More here

6. Recession is biting though, regular advertiser MillerCoors has opted to run one-second ads

7. FedEx, one of the top five advertisers for the last ten years, have decided not to advertise.

8. Ditto, another Superbowl loyalist, General Motors, one of the top 5 advertisers will not advertise in 2009. General Motors (GM) has continually advertised for last 16 games. It seems people are frightened to celebrate.

9. Top advertisers of 2009 include CareerBuilder.com, Anheuser-Busch, Hyundai Motor, Pepsi, Bridgestone, Paramount Pictures, Cars.com, Castrol Motor oil, E-Trade Financial and Coca-Cola

10. An ad in the Official Super Bowl Guide, distributed at games and sold at newstands, by the Web site AshleyMadison.com has raised controversy

11. Kellogg and Pedigree will celebrate good causes in the Super Bowl. Pedgree will promote dog adoption. Pedigree will ask viewers to go to FrostedFlakes.com and nominate a kids playing field to be rebuilt on Kellogg’s dime. The ad shows a run-down field morph into a lush playground.

12. It has been reported that Super Bowl will reach even the troops in the remotest of areas. Improved technology can transmit game to mountains, submarines. about 300,000 deployed U.S. troops who are nearest to civilization will be able to tune in to the American Forces Radio and Television Service to watch the NBC broadcast of the Super Bowl reports this.