Chimpanzees are back with CareerBuilder’s 2011 Super Bowl commercial. The ad spot is scheduled during the third quarter of the game. A regular in the game, this is CareerBuilder’s 7th consecutive excursion. The ad is part of the integrated campaign from the human capital company.
I remember the chimpanzees first showed their face during the company’s Super Bowl debut in 2005. After a long five year pause, the chimpanzees are busy crating chaos at Yeknom Industries (monkey spelled backwards). From a business trip gone awry to an unorthodox fire safety meeting to a “car sandwich” in the company parking lot, the chimpanzees are all about monkey business.
The company has not hired ad agency and made them in-house. There are three ads of 30 seconds spot which will keep playing in TV channels after the event is over throughout the year. For the digital part, however, the job portal has hired an agency Oddcast, to introduce an e-mail service called Monk-e-mail.
Check out 9 Super Bowl commercials from Career Builder after the jump
Some find it dirty, some funny, some ugly. However, the challenge lies in detailing the idea to client with a straight face. Cool stuff.
Schweppes Burst slow motion balloons Ad
Schweppervescence’s ‘Burst’ campaign video is using slow motion cameras at 10,000 frames per second to capture the final moments in the trajectories of water balloons. That’s kind of amazing. The so exclusive Schweppervescence moment is related to the bubbles in the air moments after the pouring of Schweppes products like lemonade, dry ginger ale, mineral water, tonic or soda water.
Durex Condom ad
They say this is the best ever condom commercial arrived from the house of Durex. The best thing is, it’s so tastefully done. Its divine. It’s a French ad titled “Les Préservatifs Qui Donnent Envie”. In English it means “Condoms That Generate Desire”. The ad is featuring a remixed spot from ABBA.
I also like the balloons do the naughty one. It’s score. LOL. I mean hilarious.
Roger Federer Nike ad
Nothing extraordinary…but certainly created ripples when released last January, i believe, or last December..
Doritos – Crystal Ball super bowl commercial
Love the way the guy throws the crystal ball through the snack machine behind them. Followed by the best part. Simple.
Career Builder Super Bowl Commercial
For some, the ad spot may sound mind-numbing. But I know one thing, some friends of mine really liked it, one of them called and said, “Those are exactly the thoughts that go through my head every day. And now I have to go to work. post about it on your blog.” I did mate
Let see $3 mil for the air time.
$350k + to produce
Fee to agency?
Cost of GS at $2 each x 2mil = $4 mil
So they spent $8m to tell you that you can eat for free..
And you call that a success?
When the people come back and you can prove it was because it was the food.
Then that’s a success.
The rate of new customers is what will make this a success not an $8m give away that is over and done with.
FREE the oldest gimmick in the world.
Audi commercial by Jason Statham
Actor Jason Statham, known for his action-packed roles in the “Transporter” series, “Snatch” and “The Bank Job,” rushes from decade to decade to avoid capture, trying to find a luxury vehicle to aid his getaway. He finds that several other luxury vehicles fail to get the job done, until he finds the supercharged Audi A6 sedan. Adage
CareerBuilder commercial for 43rd Super Bowl is out. It’s a 60 second ad and I would say I am not very much impressed with the advertising. Well, some of my friends however just LOVED the ad, they are calling it fantastic. Whatever. Is it million dollars’ worth to show a koala bear and a co-worker in a Speedo depicting surefire signals that it’s time to start building a better work situation and go to CareerBuilder.com today? I am not sure. May be strategically, yes.
The ad has been prepared by Independent Wieden & Kennedy