Aug 13

Nike A New Team blessed by Marvin Gaye, Marvin’s Star Spangled Banner spiked

Marvin-Dream-Team-USA-Star-Spangled-Banner- Nike A New Team commercial exclusively created for Beijing Olympics 2008 has so wonderfully used Marvin Gaye’s 1983’s national anthem rendition that I got really moved. This anthem Marvin performed way back at 1983 NBA All Star Game in Los Angeles. Now Nike advertising think tank has decided to use the number for New Team USA advertisement.

As the new Team USA looks forward to claiming victory in Beijing, Coach K looks back twenty-five years for new inspiration from our national anthem.

The Star Spangled Banner is played before every game to inspire the players and the fans to greatness. Coach K took a moment out of practice to share a version of the song with his players that, in its own right, made sports history.
And like Marvin and the Dream Team before them, this year’s Team USA intends to put on a show that will forever go down as one the greatest performances in the history of the sport.

To show support for the men that will represent us in Beijing, Nike Basketball brings Marvin, LeBron, Kobe, J-Kidd and the rest of the team together to pay homage to basketball, America’s game.

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Aug 11

United We Rise: Nike USA Men’s Olympic Basketball Team Commercial, Marvin Gaye sings with Kobe Bryant, LeBron James, Jason Kidd & Carmelo Anthony

USA Basketball team practice and showcases the collection of star-studded athletes taking part in basketball drills and scrimmages and ultimately uniting as one team.

Marvin Gaye's memorable performance of

Nike is not an official 2008 Beijing Olympic sponsor but that does not take away the zeal from the sporty organA new ad featuring NIKE, Inc. athletes such as Kobe Bryant, LeBron James, Jason Kidd, Carmelo Anthony (Jordan Brand), Chris Paul (Jordan Brand) and Dwyane Wade (Converse) also includes actual footage of Marvin Gaye's performance of the National Anthem.ization, after all only fool will miss this greatest sport-marketing event. So, it’s on its way to create to create some extra ordinary advertising campaign. This Olympic commercial “United We Rise” surely has its appeal hidden worldwide. After all its laden with pop patriotism that can sail across geographies with ease.

This Nike ad featurs Marvin Gaye who is singing the Star Spangled Banner.

Set to the score of Marvin Gaye’s memorable performance of “The Star Spangled Banner” at the 1983 NBA All-Star Game in Los Angeles, the spot takes viewers into a USA Basketball team practice and showcases the collection of star-studded athletes taking part in basketball drills and scrimmages and ultimately uniting as one team.

Other big names participated are Nike athletes like Kobe Bryant, LeBron James, Jason Kidd, Carmelo Anthony (Jordan Brand), Chris Paul (Jordan Brand) and Dwyane Wade (Converse), along with actual footage of Marvin Gaye’s performance of the National Anthem, a two and a half minute version of the commercial was aired on August 5, following the final episode of “Road To Redemption presented by NIKE on ESPN2.

Read: Game Vs. U.S Puts China in Hoots Heaven