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McDonald’s is Your Kind of Place (1967)

Nobody can do it like McDonalds can (1970s)

You Deserve a Break Today (1971)

We Do it All for You (1975)

You, You’re The One (1976)
Nobody Can Do It Like McDonald’s Can (1979)

Renewed: You Deserve a Break Today (1980 &1981)
Nobody Makes Your Day Like McDonald’s Can (1981)

McDonald’s and You (1983)
It’s a Good Time for the Great Taste of McDonald’s (1984)
Good Time, Great Taste, That’s Why This is My Place (1988)

McDonald makes your day (1988)

Food, Folks and Fun (1990) - - Nothing like a little crazy Patti LaBelle in the morning to wake you up!

McDonald’s Today (1991) - WVECSpirit repeat. Commercial for the McLean Deluxe featuring a group of NFL players wearing #91.

NUMBER #91’s
1. Kevin Greene (Los Angeles Rams)
2. Greg Manusky (Minnesota Vikings, guy that took the longest to figure out the first time)
3. Leslie O’Neal (San Diego Chargers)
4. Jeff Wright (Buffalo Bills)
5. Johnny Meads (Houston Oilers)
6. Brian Noble (Green Bay Packers)

What You Want is What You Get (1992)

Have you Had your Break Today? (1995)

My McDonald’s (1997)

Did Somebody Say McDonald’s (1997)

We Love to See You Smile (2000)

There’s a little McDonald’s in Everyone (2001) - Canada Only

i’m lovin’ it (2003)

Just opened, near Kimaya Kothrud.
I’m lovin’ it. (2009)

Come as you are - French (Print ad)

McDonald billboard/outdoor ad

McDonald billboard/outdoor campaign

New: The Veggieburger, Germany, 2010

McDonald’s, It’s not what you had in mind…(2010)

1. DeBeers “Diamonds are forever” 1948

2. Nike “Just do it” (1988 video commercial)

3. Coca Cola “The pause that refreshes” 1929

4. Miller Lite “Tastes great, less filling” 1974

5. Avis “We try harder” 1962

6. Maxwell House “Good to the last drop” 1959

7. Wheaties “Breakfast of champions” 1930s

8. Clairol “Does she … or doesn’t she?” 1964

9. Morton Salt “When it rains it pours” 1912

10. Wendy’s “Where’s the beef?” 1984

11. Molson Canadian Beer “I am Canadian” 1994-1998

12. Miller Beer “The Champagne of bottled beer” 1950s

13. SBC communications “Seeing small business differently” 1932

14. T-Mobile “Get More” 2005

15. FOX News “Fair and balanced”

16. WINS Radio, New York “You give us 22 minutes, we’ll give you the world” 1965 (It’s a radio ad)

17. HBO “It’s not TV, it’s HBO” 1997-2009

18. Nickelodeon TV Channel “Nick is for kids” 2004

Another Nick commercial 1995

One more Nickelodeon TV commercial - 1992

19. Best Buy “Thousands of possibilities. Get yours”

20. Toshiba “Hello Tosh, gotta Toshiba?” 1984

21. Energizer Batteries “Keeps going and going and going” 1991

22. Intel “Intel inside” 1990s

23. Apple Computer “Think outside the box” 1990s

Apple video commercial

24. Microsoft “Where do you want to go today?”

That was Microsoft’s first worldwide advertising campaign. It involves print, television, outdoor (billboard) medium. Launched in 1994, the campaign costs Microsoft $100 million till the end of 1995, out of which $25 million was spent during the holiday shopping season ending in December 1994.

Microsoft video commercial

25. AOL “Welcome to the World Wide Wow” 2002-2003

Not a favorable review of the campaign. Consider this (Source: faculty.msb.edu)

Who better to herald that being broadband with AOL costs at least 20% more than buying broadband access alone. Or that the modest hodgepodge of streaming news, music radio and sports that AOL Time Warner (nyse: AOL - news - people ) offers for $14.95 per month is strikingly similar to what Yahoo! (nasdaq: YHOO - news - people ) and RealNetworks (nasdaq: RNWK - news - people ) sell for $9.95.

Want to download music? Another $3.95 to $17.95, please. Voice messaging, $5.95. Oh, please. Unlike cable, there are no discounts for buying multiple services. The strategy is ruled by spreadsheet and the stock price, not the marketing sense that made AOL’s mark.

26. SBC-Yahoo “It’s the Internet that logs onto you”

27. Free Software Foundation “GNU is Not Unix”

The GNU Manifesto begins by outlining the goal of the project GNU, which stands for GNU’s Not Unix. The current contents of GNU at the time of writing are then described and detailed. Richard Stallman then goes into an explanation of why it is important that they complete this project. The reason he explains is based on Unix becoming a proprietary software…A large part of the GNU Manifesto is also focused on rebutting possible objections to GNU’s goals. Objections described here include the programmer’s need to make a living, the issue of advertising/distributing free software, and the perceived need for monetary incentive. Source: Wikipedia

There are various forms of free or very cheap publicity that can be used to inform numbers of computer users about something like GNU. But it may be true that one can reach more microcomputer users with advertising. If this is really so, a business which advertises the service of copying and mailing GNU for a fee ought to be successful enough to pay for its advertising and more. This way, only the users who benefit from the advertising pay for it. Source: The GNU Manifesto

28. Edison Records “Echo Around the World”

29. Lyric Records “Never Scratches”
30. Mercury Records “First with the Hits”
31. Rex Records “Hear What You Like – When You Like”

32. Van Dyke Records “Each Record a Masterpiece”

33. King Records “If it’s a King, It’s a Hillbilly — If it’s a Hillbilly, it’s a King” 1930s

34. Timex “It takes a licking and keeps on ticking” 1950s

Sounding little bit creepy? Well, back in 1950s we probably were not as complicated as we are today. The new Timex tagline is “Timex. Life is ticking”

THE venerable theme for Timex, ”It takes a licking and keeps on ticking,” looks to be taking a final licking.

The Timex Corporation, in a campaign from its new agency, Kirshenbaum Bond & Partners in New York, is dropping the ”licking/ticking” slogan — introduced in the 1950’s and brought back in the 1990’s — for a theme intended to help update its image. The goal is to freshen the Timex appeal with consumers ages 18 to 34, whose wrists are increasingly sporting other watch brands like Kenneth Cole, ESQ, Marc Ecko, Fossil, Guess, Swatch and Swiss Army that they deem more hip.

The theme change, to ”Timex. Life is ticking,” is part of an advertising makeover after Timex left its agency of 16 years, Fallon Worldwide in Minneapolis, part of the Publicis Groupe. Source: The New York Times

Timex “More and more smart women wear Timex” 1950s

35. Playtex “Lifts and separates” 1930s, 1940s

36. Maybelline “Maybe she’s born with it – maybe it’s Maybelline” 1991

“Maybe she’s born with it. Maybe it’s Maybelline” advertising tagline is created. Still a great success for the brand today, this tagline continues to be recognised around the world.

90s supermodel Christy Turlington helped make the tagline “Maybe she’s born with it” famous in 1991, and returned to represent the brand in 2006.

Victoria’s Secret Angel Adriana Lima has been Maybelline spokesperson from 2003 to 2009.

Former Elite magazine model Josie Maran became the brand ambassador of Maybelline in 1999, and later formed her own skincare line, Josie Maran Cosmetics.

Cover girl of French, German, Spanish and Australian Vogue, Flair, Numero, Allure, Esquire and Elle, Erin Wasson. In 2002, Wasson became the international face of Maybelline, appearing in print ads and television commercials for the cosmetics brand.

Danna Garcia Maybelline commercial - Colombian actress Danna Garcia signed as the new Latina face of Maybelline in 2006.

Lisalla Montenegro shoots her first campaign for Maybelline New York

37. Mastercard “There are some things money can’t buy. For everything else, there’s MasterCard” 1997

MasterCard Priceless Commercial (My personal favorite)

MasterCard Priceless TV spot

MasterCard Priceless TV advert

38. VISA credit card “VISA – It’s everywhere you want to be” 1985

39. Merrill-Lynch “Merrill-Lynch is Bullish on America” 1970-71

[Please keep in mind, this video also includes other ad spots as well with Bullish on America (between @6.01 to @6.550. They are Fantastik cleaner by Texize, FDS new improved feminine hygiene spray, GAF sheet vinyl floor with Henry Fonda, GTE/Sylvannia color television, Hormel Hot Chili (done cowboy style), Jean Nate' splash cologne, Jergens lotion (with the hand test), Lipton noodle soup (beware of hungry boy scouts!), 7-11 (Oh thank heaven!), Imported Finland swiss cheese (done as a parody of the Swedish Noxema shaving cream ads, take it all off!), Maxwell House Maxim coffee, Maxwell House coffee, Muriel cigars with Edie Gorme, Muriel cigars with Edie Gorme, NyQuil cold medicine, Emerald Dry by Paul Masson, Philco Ford Philcomatic color television]

40. Midland Bank “The Listening Bank” 1990s

Midland Bank UK advert from 1992

Old Midland commercial - Richard Briers

41. Abbey National “Because life’s complicated enough”

42. E.F. Hutton “When E. F. Hutton Talks, People Listen” 1970s. 1980s

Bill Cosby for EF Hutton. Awesome

43. Trustee Savings Bank (TSB) “The bank that likes to say Yes” 1980s

TSB Bank UK advert

44. Washington Mutual “More human interest”

Washington Mutual advertisement

Washington Mutual (WallMu) commercial

45. Trebor Mints “A minty bit stronger”

46. Heinz Baked beans “Beanz Meanz Heinz”

Beanz Meanz Heinz from 1980s

Heinz Baked Beans- Beanz Meanz Heinz advert

47. Lay’s potato chips “Betcha can’t eat just one”

48. Mars bar “A Mars a day helps you work rest and play” 1980s

Mars Commercial: Work Rest and Play

Mars advert: Schoolbus

49. Milk tray chocolate “All because the lady loves Milk Tray” 1960s

Cadbury Milk Tray chocolates: Yvonne Barrett - TV commercial

Cadbury Milk Tray chocolates - Australian TV commercial

50. Smarties “Do you eat the red ones last?”

Smarties ad from 1987

Smarties commercial from 1991

51. Ready Brek Porridge “Central heating for kids”

Readybrek advert from early 1980s

52. H.J. Heinz company “57 Varieties”

53. McDonalds “Have you had your break to day?” 1997

McDonald commercial from 1997

McDonald’s ad

McDonald’s “We do it all for you”

54. Taco Bell “Think outside the bun” 1981

55. Domestos “Big Bad Dom”

Domestos - Bleach - Big Bad Dom Green - UK Advert

56. Fairy Liquid “For hands that do dishes…”

57. Flit insecticide “Quick, Henry, the FLIT!”

58. Sherwin Williams paint “Covers The Earth”
59. Clairol Herbal Essences “A totally organic experience”
60. Remington Shavers “I liked it so much I bought the company”
61. L’oreal “Because you’re worth it”
62. Disneyland “The happiest place on Earth” 1960s
63. Lucky Strike Cigarettes “Reach for a Lucky instead of a Sweet”
64. BMW “Sheer Driving Pleasure”
65. California Milk Processor Board “Got milk?” 1993
66. American Express “Don’t leave home without it” 1975
67. Allstate Insurance “You’re in good hands with Allstate” 1956
68. Apple Computer “Think different” 1998
69. Miller Lite “Tastes great, less filling” 1974
70. M&M Candies “Melts in your mouth, not in your hands” 1954
71. Timex “Takes a licking and keeps on ticking.” 1956
72. FedEx “When it absolutely, positively has to be there overnight” 1982
73. AT&T “Reach out and touch someone” 1979
74. KFC “Finger-lickin’ good!” 1952
75. 7-Up “The uncola” 1973
76. Yellow Pages “Let your fingers do the walking” 1964
77. Las Vegas “What happens here, stays here “ 2002
78. Virginia Slims Cigarettes “You’ve come a long way, baby” 1968
79. General Electric “We bring good things to life” 1981
80. Charmin “Please don’t squeeze the Charmin” 1964
81. Burger King “Have it your way” 1973
82. Alka-Seltzer “I can’t believe I ate the whole thing“ 1966
83. Pepsi “Come alive! You’re in the Pepsi generation” 1964
84. BMW “The ultimate driving machine” 1975
85. Bounty “The quicker picker-upper” 1991
86. Crest “Look, Ma, no cavities!” 1958
87. Pork. “The other white meat” 1986
88. Grey Poupon “Pardon me, do you have any Grey Poupon?” 1980
89. U.S. Dept. of Transportation “Friends don’t let friends drive drunk” 1992
90. U.S. Dept. of Transportation “Friends don’t let friends drive drunk” 1992
91. Coca-Cola “Have a coke and smile” 1979
92. Smucker’s “With a name like Smucker’s, it has to be good” (1962)
93. Lay’s Potato Chips “Betcha can’t eat just one” 1981
94. United Negro College Fund “The mind is a terrible thing to waste” 1972
95. Energizer Batteries “It keeps going, and going, and going…” 1989
96. Life Cereal “Hey, Mikey…he likes it!” 1972
97. Partnership for a Drug-Free America “This is your brain. This is your brain on drugs. Any questions?” 1987
98. Kellogg’s Frosted Flakes “They’re gr-r-r-eat!” 1950s
99. National Cattlemen’s Beef Assn. “Beef. It’s what’s for dinner” Late 1980s
100. NY State Dept. of Econ. Development “I love New York” 1977

1. Geico Car Insurance Squirrel Commercial

Funny…Squirrels shake hands at the end. Remember,

2. Survival Car Insurance Commercial

Someone said then the guy died cold and alone in the desert. The ad may look funny at the end, people may find the guy a bit weird, but I dont blame the scriptwriter, the message is rightly sent across. My two cents.

3. Super funny car insurance ad

Life is not all that smooth.

4. Progressive Car Insurance Commercial

Progressive women rule the world. Men are so carefree, dumb and less visionary. She helps him take decision. Sweet.

5. Carinsurance.com commercial

I wonder what was more important here, the message or the appeal of the commercial? Why not use some non-living cose-to-her-heart object. Horrific.

Going beyond happy cows and urban limericks McDonald is showing a different side of the brand. In the new adverts McD shows how it sources the best ingredients from not 1 or 2 but more than 17,000 British and Irish farmers, takes part in animal welfare, recycles used cooking oil into bio-diesel to power its delivery fleet sustainably, researching on best beef farming practices to reduce greenhouse gas emissions. (Read: Can beef be more sustainable?)

What’s so inspiring about this campaign is, it’s McD that is doing it. A consumer facing company, which reaches out to 47 million customers everyday in 119 countries (source), when it talks about sustainability, ecofriendlyness and best practices it does make impact. Impact not just in terms of people who order or drop in at its 31,000 restaurants spread across 6 continents, this campaign also means a lot to thousands of other companies who do not dare to bring forth such concept and play safe.

In terms of integrating sustainability and social responsibility in its core business model, this campaign stands out and destined to win many awards in the coming months. I won’t take names, but we know many companies merely dropping in CSR initiatives without much alignment and vision.

The adverts are about reducing energy, water, waste and community development, but it also talks about human health. A fast food giant is talking about making a healthier society. That’s big and inspiring.

Directions, Yoda gives…Not exactly the person…or alien you want guiding you to your destination. Watch Master Yoda during the recording of his GPS voice for TomTom.

Credits:

Client: TomTom

Agency: Pool Worldwide
Post Production: The Ambassadors
Sound: The Ambassadors
Creative: Nick Schonfeld
Creative: Hesling Reidinga
Creative:Maarten Versteege
Design: Maarten Versteege
Design: Sib Hibma
Director of Photgraphy: Daan Nieuwenhuis
Producer: Emelie van Wensen
Producer: Michel de Goede
Director: Willem Gerritsen
RTV: Matthijs Horsman

The commercial titled Yoda recording behind the scenes was done by Pool Worldwide advertising agency for TOMTOM GPS NAVIGATION (TOMTOM company) in Netherlands. It was released in the July 2010. Business sector is Other vehicles, auto products & services.