Let’s start with content writing process. Content writing is easy and hard, both, however, we little planning. You need a strategy first, the larger picture, then you break it into steps, this controls writers from go haywire, this is followed by extensive research, visualization, setting the brand tone. At the end, finished content is similar to an iceberg, you get to see only one ninth of that slab. It’s a specialist’s job, but I have met many entrepreneurs, consultants, managers, CXOs, senior officials, who believe in their gut feeling, who have trust in their creativity and faith in their capability. But as it is often said in the circuit, content creation is less about skill and more about habit. A lot of them start and then struggle to proceed. And the rest who can do a good job, no doubt, struggle because simply either they don’t have enough time or even if they can slice out time from their busy schedule, they do not have the willpower to follow it through for various reasons. So the keenness pretty soon fizzles out of the window and everything comes back to square one. That’s why professional copywriters come in handy to help you with content writing processes.
Nevertheless, grasping the process of content writing is always good. Primarily for two reasons, one, it helps to add a skill and two, it declutters, demystifies, democratizes the process. So, here goes, the first infographic, 12 steps to improve anyone’s writing
What and why is content writing? What are its purpose? At what stage of cycle it becomes a part of marketing? And how does it happen? Who are behind the process? Next infographic tells us all these and much more. Pretty neat and packed with useful information and insight, the below infographic takes us through various facets of the game. Great stuff.
What it broadly consists?
- Definition of copywriting (What, how why, when, how, who, where)
- Elements of content writing
- Slogan Writing (concrete benefit, personal benefit, intangible benefit, literal equation, rhetorical question, accusatory question, command, implicit command, promise, metaphor, pun, neologism)
- Grabbing interest
- Turning features into benefit
- Persuading the reader
- The most persuasive words
- Choosing the right structure
- Calls to action
- Productive tactics
- Sales letters
- Information documents
- Web Pages
Now, let’s take a look at practical, data driven tips on writing great headline for the intended copy. We may hate to admit it, but that tiny headline determines if your readers are at all going to take chance at reading this. What would be an ideal length from search engine’s perspective? Do you have a goal aka plan? How engaging your visitor, then converting visitor to customer? Check out the infographics below to have these tips and tricks.
What does a modern copywriter do?
With changing times content writing too has changed. However, basic traits of copywriting have remained same. dedication, concentration, creativity, eye for detail are still as important today as they were before. There are many folklores about copywriters fly in the air. Do they sit around, eat chips (mildly saying) and use fancy props? This infographics answers what does a copywriter do in a modern business environment. What or who is a copywriter actually, what ideal skills they should possess, what their daily life is broadly, who do they compete with considering there are billions of content on the web, what are some of the things you will find them working on, if you have these questions, this infographic will help you quench your thirst.
How to write great content for web, social and email
If you want to write engaging content for social media, email or web, this cheat sheet is a help. For the uninitiated, a cheat sheet is not an instrument to cheat, rather it’s a piece of communication bearing written notes intended to aid one’s memory, typically sales personnel in IT industry. This cheat sheet helps you in writing effective copy for different digital marketing channels, be it social media, emaiers, website, landing page etc. Producing quality content and promoting it all across is critical for channel and customer success.
Inject power of SEO in copywriting
Now, take a look at the SEO marketing part of business content development. You may not be a SEO specialist or a pro with SEO tools but still you would need basic knowledge of SEO to write or review content for organic optimization in search engines. SEO as we know keeps evolving. Search engines update parameters on SEO many times a year (for example Google Penguin, Google Panda, Bing SEO updates , Yahoo! SEO updates . Writing without basic SEO familiarity is tricky but not always you will have a SEO company or SEO engineer at your disposal. The below artwork shares a good summary of the SEO universe for writers. Meaning SEO made simple for you. Consider it as a quick guide to SEO for beginners.
It covers the following
- Write for humans, optimizing for robots
- Forget about keyword density, once and for all
- Use related keywords, synonyms and grammatical variations
- Write long, in-depth, quality stuff
- Get long tail keyword advantage
- Answer prospect’s questions
- Get down with Google Plus
- Title tags and snippets are important
- No keyword staffing
- No over optimization of link text
- Have alt text in images
Types of copywriters, know them before you hire them
But if you think all these are too much and it’s not worthy of your time and effort, you may get a brilliant business copywriter on board nevertheless. But wait! Not all copywriters are same. They may wear a ponytail and a Che Guevara tattoo, but that does mean he would be non-traditionally wildly creative. She may sport a business suit and throw business jargons, but she may not be the ideal business content developer at the end of the day. She may sound nice with English but that does not necessarily mean she would be a great web copy (you will be surprised to see how so many fluent talkers absolutely fail in copywriting exercises.)
This infographics tells you that there are various types of content creators available and to have a big success impact for your business, you need to select the right one.
This broadly covers the following
- 7 types of B2B copywriters
- Digital Copywriter
- Creative Copywriter
- Technical Writer
- SEO Content Writer
- Conversion Content Writer
- Using right writers for right channel
- Mapping right writer to the right format
Lastly, Insights from freelance content writing world
Moving away from different types of writers, let’s take a peek at how many freelance writers constitute one type vis a vis other types. There is this survey done on freelance content writing world and they wanted to know which part of the world these content creators come from? Since how long these people are in business? What is their first year intake like? What kinds of content do they produce (websites, emails, blogs, brochures, direct mails, press releases, advertising, TV & Radio, sales letters or ghostwriting?)