Advertising Agency: Juniper Park, USA
Executive Creative Directors: Alan Madill, Terry Drummond, Barry Quinn
Copywriter / Associate Creative Director: Tom Greco
Art Director / Associate Creative Director: Colin Brown
Agency Producer: Anne Marie Martignago
Production House: Partners Film Co.
Director: Michael Downing
DP: Jess Hall
Production House Producer: Garner Kinmond
Executive Producer: Gigi Realini
Editor: Aaron Dark
Video Post Facility / Editing Company: School Editing Toronto
Animation: Bent Animation, Portland
Colourist / Transfer: Billy Ferwerda
Audio Post Facility / Music House: Boombox
Music Producer / Sound Design: Roger Leavens
Imagine a world without boundaries, without politics, without fighting over sharing of resource, without agendas and vested interest.
Huffingtonpost Post wonders if this is the beginning of a new international diplomacy.
On a lighter side, you wish if the world has more beautiful and se-xy ladies like German chancellor. Then you wonder, at the top, be it in corporate or politics, if the world is too much tilted around men and not women. May be a next ad series from Benetton.
If you wonder, what went beside strategizing the creative, this is what Alessandro Benetton, executive deputy chairman, who presented the ads in Paris, had to say, “they were meant to promote the idea of -unhate. The images are very strong, but we have to send a strong message. We are not wanting to be disrespectful of the leaders … we consider them “conception figures” making a statement of brotherhood with a kiss.”
Guts. Glory. Ram. Ram Truck’s new advertising campaign focuses on the proven capability of the brand. Set in ‘old west’ the TVC reinforces truth, honesty and integrity and integrates with great American spirit – where even in digital age, hard working and well-crafted man-made machines are valued more than anything else.
Chrysler Group consistently looks at demonstrating each brand and its vehicle capabilities in a unique and entertaining manner to capture viewer attention and increase brand awareness,” said Francois, lead executive marketing – Chrysler Group LLC. “In the case of Ram Truck, the objective is to tell the story of the truck’s superior capabilities and benefits.”
Advertising Agency: The Richards Group, USA
Chief Creative Officer: Stan Richards
Group Creative Directors: Rob Baker, Jimmy Bonner
Copywriter: Chad Berry
Art Director: Mike LaTour
Producer: Greg Gibson, Paul Nelson
Production Company: Furlined
Production Company Executive Producer: Eriks Krumins
Line Producer: Pete Vitale
Director: Adam Hashemi
Director of Photography: Toby Irwin
Visual Effects: Mass Market
VFX Artist: John Shirley, Chris Sage, Katrina Salicrup, Stephen Holbrook
Editor: Michael Heldman
Colorist: Marshall Plante
Music and Sound Design: Elias Arts
Volkswagen TV spot for Black Beetle in XLV Super Bowl 2011 is unique in the sense that this commercial never shows the actual car in its million dollar ad production. Seems that just crazy but it’s not, it’s bang on target, bang on consumer’s mind with ultimate recall value.