It’s all about creating hype. Here, it’s about creating hype for an already super hyped event called Super Bowl.
Pepsico has joined hands with US film studio DreamWorks to make available 125 million pairs of Intel 3D glasses in the US of A.
What it means for viewers, they will be able to view the special 60 second 3D trailer of the latest DreamWorks flick “Monsters vs Aliens” and PepsiCo’s SoBe Lifewater which will be aired during Super Bowl.
Pepsi will freely distribute 125 million 3D glasses through its instore displays spread 25,000 locations across US of A. The 3D glasses are made of new technological stuff and not the traditional red and blue glasses. Viewers without the glasses will also be able to view the ad.
Seems like a win win situation for both the parties here. Viewers with or without the glasses will be aware of both the products (thanks to unprecedented mouth publicity and media jagegrment) so recall value for both the movie “Monsters vs Aliens” and PepsiCo as brand will be astronomically high.
On the other hand, since the ad is hyped (and also positioned strongly against competitors) it will get maximum willing and eager eyeballs across US.
Don’t throw away the 3D glasses after the game is over. You will still need it for a special 3D episode of NBC’s hit comedy “Chuck,” airing Monday, February 2, 2009 (8-9pm ET.)
List of local shops where you can get the 3D glasses
A&P
Coburn
Dollar General
Fairway
Food Lion
Fresh Brands
Frys
Hy Vee
K-Mart
Meijers (to be available on the day of the Super Bowl)
Kroger
Nash Finch
Pathmark
Ralphs
Safeway
Supervalu
Winnie Dixie.
Target (to be available on the day of the Super Bowl) Link
Comments (1) Posted by Krish on Wednesday, January 21st, 2009
Shahid Kapoor has been signed on for VIP Luggage’s Nuovo brand. Khans and Akshay Kumar may still dance with early twenties, but they do fall in the 40+ bracket, Hritik Roshan and Abhishek Bachchan (more domesticated, specially the later one) belong to 30+ categories. Along with Ranbir, Neil Nitin Mukesh and Imran Khan, Shahid’s appeal more lies with the teenagers. He also seems a perfect fit with the young guns that just may have joined in their first jobs and raring to go, bundled with spirit of aspirations.
For VIP it’s a conscious shift from Kal Bhi Aaj Bhi proposition to more young imagery. Shahid’s Nuovo What’s your trip seems a natural progression from Bye Bye, Happy Journey commercials.
Talent management company Bling! is taking care of Shahid’s portfolio. Atul Kasbekar, chairman and managing director, Bling! told afaqs!, “After Clinic All Clear, Shahid was
very determined that he would endorse a brand only when his films were successful. He’s like an uncut diamond that was just waiting to be discovered by brands.”
The ads wear a tagline, “what’s your trip?” Obviously to bond an association between travel and luggage. It also may mean what a place can stand for a traveler beyond a mundane visit or about satisfying an unexplored inner need. The ads seems trying to elicit an experience or trigger a force to live one’s dream with a perfect journey compatible (from soft to rugged) VIP Nuovo.
Comments (0) Posted by Krish on Sunday, January 4th, 2009
NikeWoman’s Here I Am advertising campaign is featuring Maria Sharapova in an animated version. The commercial has been created by Wieden & Kennedy Amsterdam and it will feature women athletes like Maria Sharapova for Nike. The NikeWomen campaign celebrates a summer of outstanding female achievements for the “Here I Am” campaign, which actually inspires women to fall in love like a true sportswoman.
The advertising campaign is also featuring the runner Nicola Sanders and three other European athletes like Olympic Heptathlete Kelly Sotherton and record breaking England striker Lianne Sanderson. All these films will tell the story behind these women’s struggle to success and supports the “Here I Am” Nike strapline.
The exhibition will be launched to the public during the first week of September and will run from 1st - 31st September 2008…Opening night will witness guest appearances from UK athletes Kelly Sotherton, Nicola Sanders, Steph Twell, Lianne Sanderson and Emma Byrne
Adidas selling properly edited and cut and glued shots in the name of reality advertising.
“Soccer Pop-in/Green Hills Futball Club” supposed to the best soccer club in the town, as described by none other than David Beckham. He drops in there with a dozen pairs of (or probably more) Dicks Sporting Goods from Adidas. Chicks and hens practicing there got a shock of their lifetime when they found out that Beckham was walking towards them.
Beckham joins the team for target practice. As one player takes control of the ball and hits the target, we see Beckham switch jerseys with him while teammates explode in celebration.
Not a single shot that Beckham has taken is unedited or uncut. Do you think the video is realistically real? Or the boys and the girls? Well…may be
Credits:
Agency: 180LA
AD: Erwin Federizo
CW: Tom Hamling
CD: Joel Rodriguez
ECD: William Gelner
Producer: Kate Morrison
Production Company: @radical.media
Director: Dave Meyers
DP: Joe Mead
EP(s): Frank Scherma, Donna Portaro
Post/Effects: Ring of Fire
Editorial: 89 Edit
Editor: Chris Davis
Assistant Editor: Daniel Spencer
EP(s): Bob Cagliero, Gail Butler
Producer: Nicole Keith
Telecine: Co3
Colorist: Stefan Sonnenfeld
Sound Design: Lime
Sound Designer: Rohan Young
Music: Beacon Street Music
Boys and girls learn to bend it like Beckham from the man himself.
Comments (0) Posted by admin on Thursday, September 4th, 2008
to get the latest update sent to your computer for free.
Welcome Note
Thanks for visiting Adglitz.com.
Spend sometime to look around and check
out some of my posts. I would love to hear
feedback from you and enjoy your stay.
If you like it here, don't forget
to bookmark it (press Ctrl+D).
What it means for viewers, they will be able to view the special 60 second 3D trailer of the latest DreamWorks flick “Monsters vs Aliens” and PepsiCo’s SoBe Lifewater which will be aired during Super Bowl.
