Monster.com, the career portal is back in the 43rd Super Bowl commercial after four long years. In 2004, the ad price was approximately $2 million for 30 a second spot, this year, despite an economic slowdown, Monster will be paying around $3 million for a half minute spot.
It’s imperative to note that when there are approximately 11.1 million unemployed people in America and when the unemployment rate is touching a 16 year high, Monster strives to go all out with its appeal to the jobseekers.
As per Monster Worldwide, the parent company of the group has decided to uses a dash of humor in the commercial. The advertising and publicity wing of Monster group believes that even in cheerless economy people want humor.
In one television commercial, a construction worker is shown tense (in a close up shot), clings to a beam; he was crying and whimpering and shivering. In the next shot, which was a long one, the camera pans up to show that the worker is only a few feet off the ground.
In another TV commercial, a crew of emergency medical technicians jumps out of an ambulance as heroic music plays. They run to a car accident — and an E.M.T. faints, reports NYT
CareerBuilder commercial for 43rd Super Bowl is out. It’s a 60 second ad and I would say I am not very much impressed with the advertising. Well, some of my friends however just LOVED the ad, they are calling it fantastic. Whatever. Is it million dollars’ worth to show a koala bear and a co-worker in a Speedo depicting surefire signals that it’s time to start building a better work situation and go to CareerBuilder.com today? I am not sure. May be strategically, yes.
The ad has been prepared by Independent Wieden & Kennedy
Super Bowl ad: Bridgestone Taters commercial video
Super Bowl ad: Bridgestone Hot Item commercial video
Bridgestone America, official tire sponsor of Super Bowl XLIII will run two 390 seconds commercials. There are speculations that Bruce Springsteen may feature in one of the commercials. Bridgestone ads will continue to be humorous in nature, one of the ads will star Mr. and Mrs. Potato Head and another takes viewers to Saturn’s largest moon. As per John Baratta, president of the client’s consumer replacement tire sales operations in the U.S. and Canada, “When it comes to getting your message out there, no advertising opportunity compares to the reach and impact of the Super Bowl. The commercials we’ve chosen use humor, iconic characters and some pretty amazing special effects to entertain, all while showcasing Bridgestone products and their performance.”
Mr. and Mrs. Potato Head will be featured in the ad, which is scheduled between the first and second quarters. The ad is called, “Taters”. A sunny excursion on a picturesque mountain road takes an unexpected turn when the Hasbro toys encounter a herd of sheep on a tight curve. The second ad, set to air in the third quarter, is called “Hot Item” and takes place on Titan, Saturn’s largest moon. Two music-lovin’ space travelers cruise Titan in the ultimate space vehicle equipped with high-performance, intergalactically envied Bridgestone tires. “Hot Item” will air in the third quarter.
In the last Superbowl , Bridgestone’s spots included Alice Cooper and Richard Simmons. Link
Bridgestone Superbowl Preview ad
Comments (0) Posted by admin on Tuesday, January 27th, 2009
This 43rd Super Bowl, Hyundai plans to go all out with its Genesis Coupe commercial.The Korean automaker will launch the Hyundai ad for 2009 during the Super Bowl in a sideways, two-part “Epic Lap” advertisement. To accomplish the shoot the automaker has got hot-shoe, truck almost flipping, former rallyist Rhys Millen on board to flog the RWD coupe around Road Atlanta’s 2.54-mile, 12-turn circuit.
Rhys Millen while speaking to media persons said, “We’re taking this car in a controlled environment to the max, hitting speeds of a 125 mph, braking deep, firing in, popping over the rumble strips, it’s awesome, a great feeling.” Link
Adding a dramatic effect to one of the One of the “Epic” commercials to achieve a dramatic feat will be a solo of Bach’s “Cello Suite #3 in C, Gigue” by Grammy-winning cellist Yo-Yo Ma.It has been superiorly choreographed to Millen’s controlled mayhem behind the wheel. Hyundai is strategizing a web effort where surfers will be able to edit together snippets from the shoot and create an “Epic Lap” of their own.
The final commercial wont be released before February 1, I have tried hard to lay my hands on it, but in vain. However, behind the scenes are released, and believe me its no bad. Its definitely worth a look and surely you will get to see more than the comely yellow Hyundai. Watch closely and you will discover a pair of killer blacked-out camera cars: A Porsche Cayenne and a Mitsubishi Evo. at Wiki
Hyundai Sizzles: 2009 Hyundai Genesis Coupe
2009 Hyundai Genesis 4.6 vs. 2008 Lexus GS 350
Comments (0) Posted by admin on Tuesday, January 27th, 2009
Audi to throw one-60 second spot during the game’s first quarter. If you remember, Audi’s 2008 Super Bowl ad that has featured its R8 sports car in a spoof of “The Godfather,” has garnered lot of attention and publicity and placed it at No. 2 position as far as evaluated post ad buzz is concerned. The commercial also brought unprecedented traffic for its corporate website.
In the Audi commercial Actor Jason Statham, who is better known for his action-packed roles in “Transporter” series, “Snatch” and “The Bank Job,” ran from decade to decade to avoid capture. He was shown trying hard to find a luxury vehicle to aid his getaway. He tried many luxury vehicles but the supercharged Audi A6 sedan gets him going. The Audi Super Bowl commercial has been created by Venables Bell & Partners, San Francisco.
TheAudi superbowl ad is appearing in the first half but how much price did it cough up remained a secret. Like last year, this year also the think tank wants to bring as many visitor to the website. That’s one of the aims of the ad.
Audi R8 commercial: The Hostage
Audi A4 Commercial: Truth in Progress ad, fastest, biggest, most fuel efficient
Audi A4 Blink Commercial, cool Audi ad
Audi A4 Parking Commercial
Audi Q5 amazingly beautiful ad
Comments (0) Posted by admin on Tuesday, January 27th, 2009
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