Advertising Agency: Juniper Park, USA
Executive Creative Directors: Alan Madill, Terry Drummond, Barry Quinn
Copywriter / Associate Creative Director: Tom Greco
Art Director / Associate Creative Director: Colin Brown
Agency Producer: Anne Marie Martignago
Production House: Partners Film Co.
Director: Michael Downing
DP: Jess Hall
Production House Producer: Garner Kinmond
Executive Producer: Gigi Realini
Editor: Aaron Dark
Video Post Facility / Editing Company: School Editing Toronto
Animation: Bent Animation, Portland
Colourist / Transfer: Billy Ferwerda
Audio Post Facility / Music House: Boombox
Music Producer / Sound Design: Roger Leavens
Porsche has found a pretty interesting way to promote their vehicles; releasing a series of commercials that illustrate how their vehicles can be used for everyday activities. The series consists of the “Snowmobile,” “Pickup Truck,” “Getaway Car,” “School Bus,” and “Pet Carrier.” Yeah, Porsche thinks their cars can manage all of those tasks.
“It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves,” says David Pryor, vice president of marketing for Porsche Cars North America.
Of course, whether we agree or not, Porsche has certainly come up with an ingenious way of promoting their 911, Cayman, and Boxster models, although we just don’t them actually utilizing their personal Porsches for any of these tasks. Source: topspeed.com
In the second quarter of XLV Super Bowl on Sunday Motorola unveiled a commercial for Xoom Tablet which takes direct dig at now-part-of-folklore 1984 Apple ad. Apple thanks to its iPad dominates the tablet market.
Motorola ad shows a smartly clad man is surrounded by hundreds of people wearing baggy white sweat suits reminiscent of Apple store carry-out shopping bags and signature white iPod earbuds. They look like machine, except off course the Motorola man in gray cardigan and black jeans. He is playing with a new Motorola Xoom tablet. Not only he is different from the crowd, he stands out (in the ad) because of his individuality. The commercial ends with the smarty guy giving his tablet to a beautiful lady. It’s like Motorola trying to woo consumers back from the big brother, Apple, which currently holds more than 70% tablet market share.
Volkswagen TV spot for Black Beetle in XLV Super Bowl 2011 is unique in the sense that this commercial never shows the actual car in its million dollar ad production. Seems that just crazy but it’s not, it’s bang on target, bang on consumer’s mind with ultimate recall value.