In the second quarter of XLV Super Bowl on Sunday Motorola unveiled a commercial for Xoom Tablet which takes direct dig at now-part-of-folklore 1984 Apple ad. Apple thanks to its iPad dominates the tablet market.
Motorola ad shows a smartly clad man is surrounded by hundreds of people wearing baggy white sweat suits reminiscent of Apple store carry-out shopping bags and signature white iPod earbuds. They look like machine, except off course the Motorola man in gray cardigan and black jeans. He is playing with a new Motorola Xoom tablet. Not only he is different from the crowd, he stands out (in the ad) because of his individuality. The commercial ends with the smarty guy giving his tablet to a beautiful lady. It’s like Motorola trying to woo consumers back from the big brother, Apple, which currently holds more than 70% tablet market share.
Volkswagen TV spot for Black Beetle in XLV Super Bowl 2011 is unique in the sense that this commercial never shows the actual car in its million dollar ad production. Seems that just crazy but it’s not, it’s bang on target, bang on consumer’s mind with ultimate recall value.
For the first time, Suzuki is advertising in the Super Bowl 2011 to promote itsSuzuki Kizashi all-wheel-drive car. The Super Bowl Ad features the Suzuki Kizashi showing off its AWD system by evading some evil snowball-throwing snowmen. (Which really is kind of terrifying. It’s like beingchased by zombies who are throwing hunks of their own flesh while you scramble to safety.)
Snickers Super Bowl commercial for 2011 is utterly funny. Richard Lewis takes a break took a break from being a unhappy, oblique Los Angelan comic to bro out and eating candy bars with a gaggle of loggers. Then Roseanne has an important part to play also until she logged down by a giant long. Continue reading →