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This 43^rd Super Bowl, Hyundai plans to go all out with its Genesis Coupe commercial. The Korean automaker will launch the Hyundai ad for 2009 during the Super Bowl in a sideways, two-part “Epic Lap” advertisement. To accomplish the shoot the automaker has got hot-shoe, truck almost flipping, former rallyist Rhys Millen on board to flog the RWD coupe around Road Atlanta’s 2.54-mile, 12-turn circuit.

Rhys Millen while speaking to media persons said, “We’re taking this car in a controlled environment to the max, hitting speeds of a 125 mph, braking deep, firing in, popping over the rumble strips, it’s awesome, a great feeling.” Link

Adding a dramatic effect to one of the One of the “Epic” commercials to achieve a dramatic feat will be a solo of Bach’s “Cello Suite #3 in C, Gigue” by Grammy-winning cellist Yo-Yo Ma. It has been superiorly choreographed to Millen’s controlled mayhem behind the wheel. Hyundai is strategizing a web effort where surfers will be able to edit together snippets from the shoot and create an “Epic Lap” of their own.

The final commercial wont be released before February 1, I have tried hard to lay my hands on it, but in vain. However, behind the scenes are released, and believe me its no bad. Its definitely worth a look and surely you will get to see more than the comely yellow Hyundai. Watch closely and you will discover a pair of killer blacked-out camera cars: A Porsche Cayenne and a Mitsubishi Evo. at Wiki

Hyundai Sizzles: 2009 Hyundai Genesis Coupe

2009 Hyundai Genesis 4.6 vs. 2008 Lexus GS 350

Audi to throw one-60 second spot during the game’s first quarter. If you remember, Audi’s 2008 Super Bowl ad that has featured its R8 sports car in a spoof of “The Godfather,” has garnered lot of attention and publicity and placed it at No. 2 position as far as evaluated post ad buzz is concerned. The commercial also brought unprecedented traffic for its corporate website.

In the Audi commercial Actor Jason Statham, who is better known for his action-packed roles in “Transporter” series, “Snatch” and “The Bank Job,” ran from decade to decade to avoid capture. He was shown trying hard to find a luxury vehicle to aid his getaway. He tried many luxury vehicles but the supercharged Audi A6 sedan gets him going. The Audi Super Bowl commercial has been created by Venables Bell & Partners, San Francisco.

The Audi superbowl ad is appearing in the first half but how much price did it cough up remained a secret. Like last year, this year also the think tank wants to bring as many visitor to the website. That’s one of the aims of the ad.

Audi R8 commercial: The Hostage

Audi A4 Commercial: Truth in Progress ad, fastest, biggest, most fuel efficient

Audi A4 Blink Commercial, cool Audi ad

Audi A4 Parking Commercial

Audi Q5 amazingly beautiful ad

The name behind Budweiser and Bud Light is expected to unveil not one or two, but more than half a dozen commercials during the Superbowl hurricane. To be specific there will be seven spots, for a total of four minutes and 30 seconds.

At least three ad spots will feature the Budweiser Clydesdales. One of the spots stars Conan O’Brien as himself weighing an only-in-Sweden Bud Light ad. Six of the seven commercials will showcase the flagship brands: Budweiser and Bud Light, one of the ads however will put forward a relatively low key brand either Bud Light Lime or Budweiser American Ale.

Omnicom’s DDB, Chicago will go ahead with six spots. One spot by Waylon Advertising, St. Louis.

1. Super Bowl 2009, the 43^rd edition date is February 1, 2009

2. Super Bowl is the annual National Football League championship

3. The Super Bowl XLIII airs on NBC in February 2009

4. Recession or not, SuperBowl ad rates are not going to budge. According to Associated Press, the rate for a 30 second commercial is $3,000, 000. in 2008 it was 2,700,000.

5. First time in the history of the game, two 3D commercials will be shown during Super Bowl 43. One by Dreamworks for Monsters vs Aliens and second one is PepsiCo’s SoBe Lifewater. More here

6. Recession is biting though, regular advertiser MillerCoors has opted to run one-second ads

7. FedEx, one of the top five advertisers for the last ten years, have decided not to advertise.

8. Ditto, another Superbowl loyalist, General Motors, one of the top 5 advertisers will not advertise in 2009. General Motors (GM) has continually advertised for last 16 games. It seems people are frightened to celebrate.

9. Top advertisers of 2009 include CareerBuilder.com, Anheuser-Busch, Hyundai Motor, Pepsi, Bridgestone, Paramount Pictures, Cars.com, Castrol Motor oil, E-Trade Financial and Coca-Cola

10. An ad in the Official Super Bowl Guide, distributed at games and sold at newstands, by the Web site AshleyMadison.com has raised controversy

11. Kellogg and Pedigree will celebrate good causes in the Super Bowl. Pedgree will promote dog adoption. Pedigree will ask viewers to go to FrostedFlakes.com and nominate a kids playing field to be rebuilt on Kellogg’s dime. The ad shows a run-down field morph into a lush playground.

12. It has been reported that Super Bowl will reach even the troops in the remotest of areas. Improved technology can transmit game to mountains, submarines. about 300,000 deployed U.S. troops who are nearest to civilization will be able to tune in to the American Forces Radio and Television Service to watch the NBC broadcast of the Super Bowl reports this.

The biggest advertising extravaganza of 2009, Super Bowl 2009’s date and time has been declared.

Super Bowl XLIII (43) is scheduled for February 1, 2009 in Tampa, Florida.
Kick off is expected to be around 6:28 p.m. EST.

Pregame television coverage will be provided by many different networks but the game will be broadcast on NBC (National Broadcasting Company).
Their pregame coverage is scheduled for 10:00 a.m. EST.
Superbowl XLIII Sunday 2009 is February 1st and will be played in Tampa Bay.
It is scheduled to be played February 1 at Raymond James Stadium in Tampa, Florida.

The Super Bowl has been going on for about 43 years now. In 2009, the Super Bowl will be marked as SuperBowl XLIII. I don’t know really why they use roman numerals, isn’t it a bit funny? Unquestionably, SuperBowl is the biggest sporting event in the United States, advertisers pay enormous amount of dollars to air their ads during half-time. So, you can safely say this is an event where media planners don’t have to try hard. However, when the industrial chips are down, it will be interesting to see if Super Bowl space sellers can maintain or up its airtime price (even 2008 rates look great now).

More on wikipedia, britannica, new york times, BBC, Sydney Herald