Coca Cola is getting nostalgic this year and bringing in Steelers star Tony Polamalu for its Coke Zero Superbowl commercial, which is dedicated to the iconic 1980 Coca Cola commercial, starred by Mean Joe Greene. However, the 2009, Coca Cola super bowl ad with Polamalu is just not a remake of the old one, instead it comes with a twist.
In the 30-second spot, Polamalu reprises the role made famous by Steelers legend “Mean” Joe Greene. In tune with times, however, there comes a twist in the script and he plays it differently. It seems the original man of the older one, Joe Greene also would like the twist.
The ad opens with Polamalu similar to Joe Greene limping down a tunnel (this time it is bigger) to the locker room, while he was being followed by an innocent looking young fan (saying same dialogues) and offered an ice-cold Coke Zero to his tattered hero. That’s where all the similarities come to an end with the “Mean Joe” commercial.
What happens next is some humorous stuff while the ad reinforces the fact that with Coke Zero, it’s possible to have “Real Coke Taste and Zero Calories” Coca-Cola said. That’s the premise I suppose.
Mean Joe Greene original Coca Cola Superbowl Commercial 2009
Bud Light after being run down by all and sundry for its drinkability Super Bowl commercial has come out with a safe and funny ad.
Meanwhile, take a look at this funny story, where the cop is telling the beer thief that Bud Light is not exactly meant for him.
A 22-year-old Dunnellon man reportedly ran out of a Silver Springs Citgo gas station with two cases of Bud Light Sunday night, pulling a knife on a customer who tried to stop him.
But James Steven Buckman had little time to enjoy the beer, as Marion County sheriff’s deputies soon arrested him at his Econo Lodge motel room across the street. Link
Comments (0) Posted by Krish on Wednesday, January 28th, 2009
Monster.com, the career portal is back in the 43rd Super Bowl commercial after four long years. In 2004, the ad price was approximately $2 million for 30 a second spot, this year, despite an economic slowdown, Monster will be paying around $3 million for a half minute spot.
It’s imperative to note that when there are approximately 11.1 million unemployed people in America and when the unemployment rate is touching a 16 year high, Monster strives to go all out with its appeal to the jobseekers.
As per Monster Worldwide, the parent company of the group has decided to uses a dash of humor in the commercial. The advertising and publicity wing of Monster group believes that even in cheerless economy people want humor.
In one television commercial, a construction worker is shown tense (in a close up shot), clings to a beam; he was crying and whimpering and shivering. In the next shot, which was a long one, the camera pans up to show that the worker is only a few feet off the ground.
In another TV commercial, a crew of emergency medical technicians jumps out of an ambulance as heroic music plays. They run to a car accident — and an E.M.T. faints, reports NYT
CareerBuilder commercial for 43rd Super Bowl is out. It’s a 60 second ad and I would say I am not very much impressed with the advertising. Well, some of my friends however just LOVED the ad, they are calling it fantastic. Whatever. Is it million dollars’ worth to show a koala bear and a co-worker in a Speedo depicting surefire signals that it’s time to start building a better work situation and go to CareerBuilder.com today? I am not sure. May be strategically, yes.
The ad has been prepared by Independent Wieden & Kennedy
Super Bowl ad: Bridgestone Taters commercial video
Super Bowl ad: Bridgestone Hot Item commercial video
Bridgestone America, official tire sponsor of Super Bowl XLIII will run two 390 seconds commercials. There are speculations that Bruce Springsteen may feature in one of the commercials. Bridgestone ads will continue to be humorous in nature, one of the ads will star Mr. and Mrs. Potato Head and another takes viewers to Saturn’s largest moon. As per John Baratta, president of the client’s consumer replacement tire sales operations in the U.S. and Canada, “When it comes to getting your message out there, no advertising opportunity compares to the reach and impact of the Super Bowl. The commercials we’ve chosen use humor, iconic characters and some pretty amazing special effects to entertain, all while showcasing Bridgestone products and their performance.”
Mr. and Mrs. Potato Head will be featured in the ad, which is scheduled between the first and second quarters. The ad is called, “Taters”. A sunny excursion on a picturesque mountain road takes an unexpected turn when the Hasbro toys encounter a herd of sheep on a tight curve. The second ad, set to air in the third quarter, is called “Hot Item” and takes place on Titan, Saturn’s largest moon. Two music-lovin’ space travelers cruise Titan in the ultimate space vehicle equipped with high-performance, intergalactically envied Bridgestone tires. “Hot Item” will air in the third quarter.
In the last Superbowl , Bridgestone’s spots included Alice Cooper and Richard Simmons. Link
Bridgestone Superbowl Preview ad
Comments (0) Posted by admin on Tuesday, January 27th, 2009
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