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Filed under Print Advertising, Social Advertising, Social Campaigns

Christmas-ad-commercial

Body Copy: It was the lowest monthly road toll in Victoria’s history. But 12 people still lost their lives. 12 families whose Christmases have been wrecked. Please, think about those close to you whenever you get behind the wheel this holiday season. And make sure you’re there for your family on Christmas Day. Don’t risk it.

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Comments (0) Posted by admin on Tuesday, December 28th, 2010

Filed under Print Advertising, Social Advertising

Breast cancer advertisement
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Anti-smoking ad

scary-ad-anti-smoking-advertisement

Test your Cholesterol before it’s too late

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AIDS advertisement

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Road safety ad

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Source: 1, 2, 3, 4, 5

Comments (0) Posted by admin on Friday, September 10th, 2010

Filed under Social Advertising, TV ads

In August 2009, Orange and its agency, Publicis Conseil, have moved a stage further in their communications for 15 to 24-year-olds, launching the “Orange RockCorps” project. Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France.

The concept is simple: individuals need to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they receive a ticket for the year’s biggest concert on 2 October at Paris’ ZĂ©nith venue (with Busta Rhymes, David Guetta and Sefyu). Tickets are not on sale for the event, nor can they be won in any competition. Through the campaign, Orange and Publicis Conseil / Net in association with Phonevalley are proving that charitable action can be a fun, celebratory experience when carried out together and with music. Event info here.

Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director : Olivier Altmann
TV Copywriters: Mathieu Degryse, Olivier Dermaux
TV Art Directors: Yves-Eric Deboey, Mathieu Vinciguerra
Web Creative Director: Philippe Simonet
Web Copywriter: Ce?dric Leplat
Web Art Direc: David Polonia
Production: WAM
TV Production: Florent Villiers, Pierre Marcus
Post-Production : Jeanne Raibaut
Sound Production: Eric Cervera, Boris Nicou
Production company: 75 Director : Vincent Lobelle
Producer: Emmanuel Guiraud D.O.P: Glynn Speeckaert
Editor: Cyril Nakache/ Ste?phane Couturier
SFX images: Mikros images
Music Composer: Eric Cervera
GM Strategic Planning: Vale?rie He?naff
Account Director: Marie Wallet
Account Manager : Ce?line Veyrard
Account Manager Web : Aline Bonnet
Account Manager Mobile : Eric Dufourmantelle
Account Executive : Emilie Alalof

Comments (0) Posted by admin on Tuesday, October 6th, 2009

Filed under Outdoor Advertising, Social Advertising, Social Campaigns

anti-litter-awareness-program1-advertising1

Headline:

Bodycopy: This is the rubbish dropped around the bus stop since Monday.

Advertiser: The Heart of the City
Agency: Colenso BBDO, Auckland
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Deputy Creative Director: Karl W. Fleet
Creative: Simone Louis, Bradley Averill
Account service Tash Stichbury

Comments (0) Posted by admin on Wednesday, September 17th, 2008

Filed under Print Advertising, Social Advertising

Amnesty International advertising Ahmadinejad

Credits:

Focus on the red cross for 30 seconds. Tilt your head back and stare at the ceiling, slowly blinking your eyes.

Advertising Agency: Lins, Malaysia
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Sueann Kong
Illustrator: Chris, Azman & Anson

Comments (0) Posted by admin on Thursday, September 11th, 2008