French advertising is different than US advertising. They say, US ads try to inform and persuade, whereas, ads from France try to seduce. I am not sure how true this saying is, but from my limited exposure to French ads I found them seductive, funny, appealing and extremely creative. Are clients there more open to experiment with new ideas?
Let’s take a look at 12 fascinating ads from the country of culture, France. Continue reading
Advertising Agency: Ogilvy & Mather, Mexico
Chief Creative Officers: José Montalvo, Miguel Angel Ruiz Reyes
Creative Director: Iván Carrasco
Art Directors: Francisco Hernández, Sergio Diaz Infante
Copywriters: Francisco Hernández, David Espadas
It seems more Madonna is getting old, she is experimenting with her age and for a perceived charisma. The singer has stripped again for Louis Vuitton handbag in what clearly seemed to be an airbrushed photo shoots. The 50 year old singer is sporting nothing but a skimpy pair of monogrammed briefs. She reportedly charged a £6.5million fee for the campaign. This is a 2009 ad, reincarnating for 1 Visual Treat
Credits:
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director Glazione Rocha
Copywriter: Catalin Stanciu
Photographer: Balint Hajagos
Sinomarin Ad Slogan: 100% natural decongestant. Sea water solution
Credits:
Advertising Agency: Bold Ogilvy, Athens, Greece
Executive Creative Director: Yannis Sideris
Creative Director: Giorgos Garefalakis
Art Director: Dimitris Peponis
Copywriter: Myrto Politi
Business Unit Director: Ilias Mavidis
Account Director: Panagiotis Christofis
Account Executive: Eleni Valsamaki
Photography: Pantelis Zervos
Illustration: Pantelis Zervos, Dimitris Peponis
Published: December 2011