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Charmin Print Advertisements

These first three ads are outdoor ad campaigns. A series of billboard advertisements were released  to celebrate the introduction of a new Charmin along with the return of a effervescent Charmin icon, Mr. Whipple.

Ad 1

Ad 2

Ad 3

Ad 4. This is not a magazine or newspaper print ad. This ad was delivered to the Charmin users mailbox by the mailman. Just a dandy example of wiping-inspired direct marketing.

Ad 5. A young bear calls her dad when there is very little toilet paper left and she badly needs the toilet, however he tells his daughter that Charmin has Absorbubbles and she does not need to use as much.

Ad 6

Ad 7

Ad 8: Charmin Toilet Tissue, Charmin Comfort. The ad is showing a baby bear doing the potty dance.

Ad 9. This ad was not released commercially. Depicting (by juxtaposing) tough men in situations where they could use a little softness.

Ad 10. Time 2008, final hours of the year. People are gathering in Times Square for the traditional New Year’s ball drop. Charmin has been operating a collection of temporary bathrooms in the zone for pedestrians and tourists. These branded toilets were open to revelers in the wee hours of New Year’s between midnight and 2 a.m. Thursday.

Television Commercials

Charmin Ultra Strong & Ultra soft commercial

A bit surprising, but this Charmin TVC did make it to the air

Vintage Charmin commercial (Mr. Whipple) – Dont squeeze the Charmin. Between 1964 and 1985, more than 500 commercials featured Dick Wilson, who told customers, “Please don’t squeeze the Charmin!.

80s Charmin Commercial featuring the robot

Charmin – Pole Vault commercial

hese award winning billboard ads

CNN Turk outdoor/billboard advertisement

Awards it won

Cannes Lions 2010 Outdoor Gold
Cannes Lions 2010 Press Bronze

Advertiser: CNN+ I Advertising Agency: DDB&Co., Istanbul, Turkey I Creative Director: Karpat Polat I Copywriter: Orhan Gazi Kandemir, Kerem Car, Gokhan Ozdemir I Account Manager: Ela Gokkan I Account Supervisor: Asli Haymana I Art Director: Koray Sahan I Photographer: Bora Subakan I Category: Publications & media

Kleenex outdoor/billboard advertisement

Awards

Cannes Lions 2010 Press Bronze
Cannes Lions 2010 Outdoor Billboards & Street Furniture Gold

Advertiser: KIMBERLY CLARK I Advertising Agency: JWT, London, United Kingdom I Creative Directors: Russell Ramsey, Dominick Lynch-Robinson I Art Director: Christiano Neves I Copywriter: Christiano Neves I Illustrator: Gail Armstrong I Photographer: Jonny Thompson I Art Buyer: Coco Weir I Project Manager: Kevin Noble I Business sector:  Toiletries & pharmaceuticals

Diesel outdoor/billboard advertisement

Punchline/ad copy: Smart may have the brains, but stupid has the balls

Awards

Cannes Lions 2010 Outdoor Grand Prix
Andy Awards 2010 PRINTED MATERIALS Winners
Advertiser: Diesel I Advertising Agency: Anomaly London I Business sector : Clothing & footwear

The Diesel 2010 campaign, entitled “be stupid” encourages its customers to be stupid. The campaign was devised in collaboration with Diesel’s creative team, and encompasses press, outdoor, digital and viral activity.

Nissan outdoor ad

Tagline: In case of [mix] Nissan auto insurance

Award

Cannes Lions 2010 Outdoor Posters Golda

Advertiser: Nissan I Advertising Agency: Lew’Lara\TBWA São Paulo, Brazil I Chief Creative Officer: Jaques Lewkowicz I Executive Creative Director: André Laurentino I Creative Directors: Felipe Luchi, Manir Fadel, Luciano Lincoln I Art Director: Marcelo Rizerio I Copywriter: Marcos Almirante I Producer: Marcos Pedra I Art Buyers: Giuliano Springhetti, Alessandra Sarilho I Illustrator: Marcelo Rizerio I Advertiser’s Supervisor: Carlos Murilo Moreno I Account Manager: Alexandre Baroni I Account Supervisor: Fabricio Takahashi I Business sector : Cars

Chocolate with whiskey outdoor ad

Award

Cannes Lions 2010 Outdoor Posters Gold

Advertiser: L’UNIVERS DE CHOCOLAT I Advertising Agency: Dentsu, São Paulo, Brazil I Vice President: Niki Tsuji I Executive Creative Directors: Felipe Cama, Alexandre Lucas I Creative Directors: Felipe Cama, Alexandre Lucas I Art Director: Adriano Alarcon I Planner: Flavia Faust I Producer: Ricardo Lopez I Art Buyer: Ana Luiza Rodrigues I Photographers: Cadu Maya I Account Managers: Fabio Britto, Tiago Lara I Advertiser’s Supervisor: Nicolas Galland I Business sector : Confectionery & snacks

Clothing brand Allen Solly recently launched a new casual chic line of apparel and also devised a new campaign and tagline, ‘I Hate Ugly’.

It has now bolstered its communication mix with a novel concept. Using the idea of flash mobs, the brand played out a ‘freeze act’ with the help of live models decked in the latest Allen Solly attire, in malls and high streets across the country.

Girls and boys attired in smart casual wear walk into malls or high streets and sit or hold a certain pose for up to seven minutes, becoming real live ‘Humannequins’, which comes from blending the words ‘human’ and ‘mannequins’.

Client: Penguin
Agency: 4creative, London
Creatives: F. Scott Schafer (Photographer), James Lucas / Tag (Retoucher), Brett Foraker (Creative Director),
Tom Tagholm (Creative Director), Joseph Ernst (Art Director), Joseph Ernst (Copywriter), Keeley Pratt (Producer)
Country: United Kingdom
Other Credits: Account Director: Molly Manners

Science World, via Rethink Vancouver, lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit, ‘Scream! The Science of Fear’. Once people sat down to wait for their picture, they were startled with the image of a frightened woman on the photo booth screen. As they exited the booth they received their photos with a fact printed on the sheet: ‘A photo of a scared person is enough to spread fear. We can explain’. They were also given free passes to the exhibit. Thankfully, no heart attacks were reported

Client: Science World
Agency: Rethink, Vancouver
Creatives: cameron walker (Account manager), Rob Tarry/Ian Grais/Chris Staples (Creative Director),
Chad Kabigting (Art Director), Rob Tarry (Copywriter), Jim Leith (Agency Producer)
Country:Canada