Adglitz.com

Credit:

Advertising Agency: Cactus, Denver, USA
Creative Director: Norm Shearer
Art Director: Jorge Lamora
Copywriter: Elliot Nordstrom

IAMS Happy Dog – Billboard

IAMS Pet Food – Outdoor

IAMS Cat Food – Billboard, Ambiance

Iams 9 Lives Cat Food – Print Ad

Iams Weight Control Dog Food: Magazine Advertisement

Iams Weight Control Dog Food: Newspaper Advertisement

Iams MINI Chunks Dog Food: Guard Dog – Print, Newspaper, Magazine Advertisement

Iams MINI Chunks Dog Food: Mountain Patrolling – Print, Newspaper and Magazine Ad

Iams MINI Chunks Dog Food: Search & Rescue – Print, Newspaper, Magazine Ad

IAMS Pet Food – Hospital – Billboard, Poster, Vehicle

IAMS Pet Food: National Space Agency – Print Ad

Iams Pet Food: Library – Print Ad

Iams Television Commercial – I Am An Iams Cat

Iams Cat Food TV Commercial: Life’s better on IAMS

I am an IAMS Dog TV advert

‘I’m an Iams Dog’ and the voice in my head sounds cool – The Nutrition Check TV ad (IAMS Dog Commercial)

IAMS Cat Food Commercial

IAM Products for Dogs and Cats:
Iams® ProActive Health™
Iams® Healthy Naturals™
Iams® Premium Protection™
Iams® Veterinary Formula
Iams® Canned Dog Food
Iams® Biscuits, Treats & Savory Sauces
Iams® Canned Cat Food

Disadvantages of Billboard/Outdoor advertising (in 100 words).

Billboard/outdoor advertising reach out to its audience as part of the environment. Let’s take a look at the cons of the medium:

Disadvantages:
1. External conditions affect the visibility (e.g. Traffic jam, fog)
2. Prime locations are controlled by big players for months, years
3. Drivers who see the hoarding several times over months become blind to it
4. Limited scope for message (e.g. no space for detailed text, phone number, location map)
5. Anti environmental if the advertiser has to chop off trees for visibility
6. Hazardous during hurricane or strong wind, can cause damage to life and property

Advantages of Outdoor/Billboard Advertising (in 100 words).

Billboards/outdoor advertising are an ideal platform for marketers to send across quick and simple message. Let’s take a look at the pros of the medium:
Advantages:

1. Attention grabber

2. The audience of this medium cannot just switch this off like television. They can’t throw it out or change the channels either.

3. Can achieve extensive coverage of certain geography with high frequency.

4. The shelf life is more than a television or print. A billboard can be hired for months or years for a product or service

5. Less costly

6. Less time consuming

7. Can be creatively attractive

Billboard/Outdoor Advertising meaning and definition (in 100 words).

A Billboard (hoarding in UK) is a large outdoor advertising platform. The word is called so because the board is billed to advertiser. Located strategically on high traffic areas, highways, expressways or principal arterials, outdoor advertisements are more about witty slogans and visuals and less text compared to typical print ads.

The aim of such ads is to create memorable impressions very quickly because drivers are passing by at high speed. The ad should leave the readers ponder about even after they driven past it. Pros are they cost less and have good repeat value, cons are limited demographic exposure.