Credits:
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director Glazione Rocha
Copywriter: Catalin Stanciu
Photographer: Balint Hajagos
Apr
16
Category Archives: Outdoor Advertising
Nov
17
3 Outdoor ads from Clyfford Still Museum
Credit:
Advertising Agency: Cactus, Denver, USA
Creative Director: Norm Shearer
Art Director: Jorge Lamora
Copywriter: Elliot Nordstrom
Nov
29
IAMS Print Ads, TV Commercials & Billboards (Group: Procter & Gamble, Sector: Health & Beauty, Pets)
IAMS Happy Dog – Billboard
IAMS Pet Food – Outdoor
IAMS Cat Food – Billboard, Ambiance
Iams 9 Lives Cat Food – Print Ad
Iams Weight Control Dog Food: Magazine Advertisement
Iams Weight Control Dog Food: Newspaper Advertisement
Iams MINI Chunks Dog Food: Guard Dog – Print, Newspaper, Magazine Advertisement
Iams MINI Chunks Dog Food: Mountain Patrolling – Print, Newspaper and Magazine Ad
Iams MINI Chunks Dog Food: Search & Rescue – Print, Newspaper, Magazine Ad
IAMS Pet Food – Hospital – Billboard, Poster, Vehicle
IAMS Pet Food: National Space Agency – Print Ad
Iams Pet Food: Library – Print Ad
Iams Television Commercial – I Am An Iams Cat
Iams Cat Food TV Commercial: Life’s better on IAMS
I am an IAMS Dog TV advert
‘I’m an Iams Dog’ and the voice in my head sounds cool – The Nutrition Check TV ad (IAMS Dog Commercial)
IAMS Cat Food Commercial
IAM Products for Dogs and Cats:
Iams® ProActive Health™
Iams® Healthy Naturals™
Iams® Premium Protection™
Iams® Veterinary Formula
Iams® Canned Dog Food
Iams® Biscuits, Treats & Savory Sauces
Iams® Canned Cat Food
Nov
08
Billboard/Outdoor advertising: Disadvantages
Disadvantages of Billboard/Outdoor advertising (in 100 words).
Billboard/outdoor advertising reach out to its audience as part of the environment. Let’s take a look at the cons of the medium:
Disadvantages:
1. External conditions affect the visibility (e.g. Traffic jam, fog)
2. Prime locations are controlled by big players for months, years
3. Drivers who see the hoarding several times over months become blind to it
4. Limited scope for message (e.g. no space for detailed text, phone number, location map)
5. Anti environmental if the advertiser has to chop off trees for visibility
6. Hazardous during hurricane or strong wind, can cause damage to life and property
Nov
08
Billboard/Outdoor advertising: Advantages
Advantages of Outdoor/Billboard Advertising (in 100 words).
Billboards/outdoor advertising are an ideal platform for marketers to send across quick and simple message. Let’s take a look at the pros of the medium:
Advantages:
1. Attention grabber
2. The audience of this medium cannot just switch this off like television. They can’t throw it out or change the channels either.
3. Can achieve extensive coverage of certain geography with high frequency.
4. The shelf life is more than a television or print. A billboard can be hired for months or years for a product or service
5. Less costly
6. Less time consuming
7. Can be creatively attractive