Adglitz.com

Clothing brand Allen Solly recently launched a new casual chic line of apparel and also devised a new campaign and tagline, ‘I Hate Ugly’.

It has now bolstered its communication mix with a novel concept. Using the idea of flash mobs, the brand played out a ‘freeze act’ with the help of live models decked in the latest Allen Solly attire, in malls and high streets across the country.

Girls and boys attired in smart casual wear walk into malls or high streets and sit or hold a certain pose for up to seven minutes, becoming real live ‘Humannequins’, which comes from blending the words ‘human’ and ‘mannequins’.

Client: Penguin
Agency: 4creative, London
Creatives: F. Scott Schafer (Photographer), James Lucas / Tag (Retoucher), Brett Foraker (Creative Director),
Tom Tagholm (Creative Director), Joseph Ernst (Art Director), Joseph Ernst (Copywriter), Keeley Pratt (Producer)
Country: United Kingdom
Other Credits: Account Director: Molly Manners

Science World, via Rethink Vancouver, lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit, ‘Scream! The Science of Fear’. Once people sat down to wait for their picture, they were startled with the image of a frightened woman on the photo booth screen. As they exited the booth they received their photos with a fact printed on the sheet: ‘A photo of a scared person is enough to spread fear. We can explain’. They were also given free passes to the exhibit. Thankfully, no heart attacks were reported

Client: Science World
Agency: Rethink, Vancouver
Creatives: cameron walker (Account manager), Rob Tarry/Ian Grais/Chris Staples (Creative Director),
Chad Kabigting (Art Director), Rob Tarry (Copywriter), Jim Leith (Agency Producer)
Country:Canada

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Client: McDonald’s Finland
Agency: DDB Helsinki
Creatives: Jarno Lindblom (Account manager), Pia Eiro (Account manager), Antti Salminen (Retoucher), Jukka Mannio (Art Director), Vesa Tujunen (Copywriter)
Country: Finland

Credits:

Agency: Wieden + Kennedy, Portland
Client: Nike
Creative Director: Jeff Williams
Creative Director: Alberto Ponte
Art Director: James Moslander
Producer: Jeff Selis
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Anonymous Content

Director: David Fincher

Executive Producer: Jeff Baron
Line Producer: Emma Wilcockson
Director of Photography: Emmanuel Lubezki
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Kim Colen
Post Executive Producer: Carol Lynn Weaver
VFX Company: Hydraulx
VFX Supervisor: Ed Chapman
Music Company: Soundtree
Sound Designer: Ren Klyce
Sound Design Company: Mit Out Sound
Sound Design Producer: Misa Kageyama
Mix Company: Lime
Mixer: Sam Casas

Released: September 2009
Advertiser: NIKE
Brand name: NIKE FOOTBALL
Agency: Wieden + Kennedy Portland Wieden + Kennedy Portland
Country: USA USA
Category: Clothing & footwear Clothing & footwear