GE has a long history of commercially successful research and innovation from Thomas Edison’s light bulb to today’s nanotechnology breakthroughs, locomotives, health care, aviation, finance, energy and many more . In 1890, Edison General Electric Light Company was founded by the great scientist of 19th century, Thomas Edison initiated Edison.
The first GE font face designed in 1892 is still almost similar to the present one. The circular shape seemed eternal and the movement near the perimeter of the circle gives a sense of motion and fluidity that is reinforced by the elegant treatment of the interconnected initials. With time, the circular engulfing the fonts took over and now with evolution it probably exemplifies the diverseness of the group. The white space symbolizes it’s openness and its being equal to everyone.The new slogan for GE is “Imagination at work” which has replaced the longtime standing “we bring good things to life.”
Just as its home page, Google logo is made of simple fonts and colors. In September, 1998, Sergey Brin unveiled the first Google logo using GIMP after learning how to use it. In 1996, two Stanford University computer science graduate students Larry Page and Sergey Brin built the search engine and named it Google which meant 1 followed by 100 zeros. In 1998, some changes were made, a shadow effect given along with Yahoo! Like exclamation mark. However, soon it was dropped.
Ruth Kedar, Stanford’s Consultant Art Professor has designed the current logo. Do you know Google logo is made of what font? It is called, Catull.
Google also celebrates different events and people by redesigning it’s corporate logo from time to time. It organizes Doodle 4 Google competition where it invites young people to design the Google logo in their very own style based on a different theme. Check out: Google Holiday Logo Gallery
The prodigy named Bill Gates and his friend Paul Allen created the first computer language for a PC in 1975 and named it BASIC. First Microsoft logo with a disco flavor (kind of) is reminiscent of 70s and 80s. That year itself the logo was discarded for green new one and with all uppercase letters which had some trick on the letter “O.” The employees called it as “Bibbet,” it is believed that then Microsoft cafeteria used to serve double cheeseburger named “”Blibbet Burger.” (More about Microsoft product logos)
The logo ran for 12 years and employees used to love it. In 1987, when the company wanted to change it, employees even ran campaign to “Save the Bibbet.” The logo, however, got an adieu and a new logo by Scott Baker was born. Due to the distinctive cut in the “O,” it was called “the Pacman Logo.” According to the March 1987 Computer Reseller News Magazine, “The new logo, in Helvetica italic typeface, has a slash between the o and s to emphasize the “soft” part of the name and convey motion and speed.”
In 1994 a tagline was added ‘Where do you want to go today?’ within it, kind of stabilized the design, no major development on the logo occurred after that. The taglines was changed in 2006 with a new one, “Your potential. Our passion”
IBM logo is a distinctive statement of depicting company’s promise of commitment to its principles and fosters immediate recognition all across the world. Over the years, IBM logo has been perceived as an image of expertise, innovation, service and trust, thereby reinforcing the strength of IBM in the industry.
The IBM logo story began in 1924 when the Computing-Tabulating-Recording Company was renamed as International Business Machines. As part of the re-branding exercise, the ornated letters that formed the “CTR” logo was replaced by the words “Business Machines” in more contemporary sans-sarif type, and in a form intended to suggest a globe, girdled by the word “International.” In line with company’s global expansion mode a new global shape logo was born girded by the word “International.” More about IBM Logo
To help carry its transition from punch-card tabulating business to computers, in 1947, the “globe” was replaced by simplistic “IBM” in a Beton Bold font. In 1956, Paul Rand conceptualized first IBM continuity logo in solid black letters with City Medium type font. The idea was to make the logo look more solid, grounded and balanced. The celebrated graphic designer again had redone the logo in 1972 with horizontal stripes to suggest more speed and dynamism.
Coca Cola is world’s biggest brand and its logo is most omnipresent in consumer psyche. In numerous surveys over the years it has been ranked as the most popular and most trusted brand of the world which is sold in more than 200 countries of the world.
Pharmacist John S. Pemberton was the inventor of Coca-Cola. It was invented as patent medicine. His partner Frank Mason Robinson created first Coca Cola logo in 1885. First it was called, Coca Wine, but Robinson came up with the idea of Coca-Cola because he thought the two Cs would look well in advertising, and visualized the logo’s distinctive cursive script. The typeface is called Spencerian script which was a prevalent form of handwriting in 19th century’s United States. The red and white color combination was chosen as it was attractive, has blend of energy and purity. It was also meant to attract the youngsters.
Example of one basic logo design that has ruled the world without having much change in it, yes there was some subtle and minute alteration, but it has not drastically changed the properties of the logo.
Compared to Pepsi, Coca-Cola logo better positioned in consumer psyche, that’s because when most people think about it, they think of this logo only and not of many variants. But when Pepsi is mentioned, many logos flow into people’s minds. Coca-Cola’s barely changing logo is better for people to remember and I think it looks better with all the curvy letters!