Category Archives: Home Electronics

Oct 26

Golden Drum 2010 Winner – Silver Drum- Leica Camera commercial

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Golden Drum 2010 Film Audio visual & electronic equipment Silver Drum

Advertiser:     Leica
Brand name:     LEICA CAMERA
Agency:     DEMNER/MERLICEK & BERGMANN
Country:     Austria
Category:     Home electronics & audio-visual
Subgroup: Audio visual & electronic equipment
Product and services category: Sport, entertainment, recreation, leisure
Registrant: DEMNER, MERLICEK & BERGMANN WERBEGESELLSCHAFT MBH
Country: AVSTRIJA
Brand name: Leica Camera
Advertiser: Leica Shop – Coeln Peter GesmbH
Advertising agency, city: Demner, Merlicek & Bergmann Werbegesellschaft mbH, Vienna
Art director: Sebastian Kaufmann, Tolga Buyukdoganay
Copywriter: Eva Sommeregger
Creative director: Rosa Haider, Tolga Buyukdoganay
Creative idea explanation: This virally inspired film was developed to showcase the anti-shake function of the Leica D-Lux 4 camera. The film shows a barman making an impossible shake while mixing, making the viewer curious about the reason. The product claim comes as a reward at the end for the viewer.
Headline (eng.): Anti-Shake Video Function. The new Leica D-Lux 4.
Music and Sound Studio: Soundfeiler
Director: and Cinematographer: Martin Bauer
Production company: Demner, Merlicek & Bergmann , Special effects: Friendly Fire
Other credits: Agency Producer: Albert Waaijenberg, Graphics: Stefan Kopinits, Account Manager: Moana Merzel

The commercial titled Anti-Shake – Barman was done by DEMNER/MERLICEK & BERGMANN advertising agency for LEICA CAMERA (Leica company) in Austria. It was released in the October 2010. Business sector is Home electronics & audio-visual.

Sep 29

Apple iPad vs Amazon Kindle advertising battle (Sector: Home electronics & audio-visual)

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Amazon’s latest Kindle ad makes fun of Apple iPad’s sunlight vulnerability. Apple fought it with a new pool commercial

Some may argue that they would like to read it under shades than on dark. But, love it or hate it, Amazon did throw a punching proposition with this new television commercial. By the way, my friend suggests no one can concentrate on reading when you have such hottie tanning her like this.

Super quickly Apple has reverted with a response. Just the beginning of iPad vs Kindle advertising battle. Kindle is getting some of the “magazine” and video features in the coming months probably which the iPad already has. And who knows, there is always rumor that iPad is bringing better “text technology” so you can read long articles and books on it without having to take an Advil for your eye-headache.