Advertising Agency: TBWA\Santiago Mangada Puno, Makati City, Philippines
Funny ads resonate better with viewers irrespective of health of economy or time of year. Nielsen calls them ‘economy proof ads’ in its latest Global Ad View report. It has examined more than 4,000 ads from pre, post and during ‘great recession’ period and realized that funny commercials are 47% more appealing than pre-recession ads on average and 33% more alluring than post recession ads.
Advertising Agency: Juniper Park, USA
Executive Creative Directors: Alan Madill, Terry Drummond, Barry Quinn
Copywriter / Associate Creative Director: Tom Greco
Art Director / Associate Creative Director: Colin Brown
Agency Producer: Anne Marie Martignago
Production House: Partners Film Co.
Director: Michael Downing
DP: Jess Hall
Production House Producer: Garner Kinmond
Executive Producer: Gigi Realini
Editor: Aaron Dark
Video Post Facility / Editing Company: School Editing Toronto
Animation: Bent Animation, Portland
Colourist / Transfer: Billy Ferwerda
Audio Post Facility / Music House: Boombox
Music Producer / Sound Design: Roger Leavens
Imagine a world without boundaries, without politics, without fighting over sharing of resource, without agendas and vested interest.
Huffingtonpost Post wonders if this is the beginning of a new international diplomacy.
On a lighter side, you wish if the world has more beautiful and se-xy ladies like German chancellor. Then you wonder, at the top, be it in corporate or politics, if the world is too much tilted around men and not women. May be a next ad series from Benetton.
If you wonder, what went beside strategizing the creative, this is what Alessandro Benetton, executive deputy chairman, who presented the ads in Paris, had to say, “they were meant to promote the idea of -unhate. The images are very strong, but we have to send a strong message. We are not wanting to be disrespectful of the leaders … we consider them “conception figures” making a statement of brotherhood with a kiss.”
Check out the Benetton Unhate Campaign Video
These new funny commercials from Norton Antivirus features David Hasselhoff and Hoff is doing villainous acts to an oscillating fan. The “Allow or Deny” campaign from the house of Leo Burnett’s has three ads.
The shorter (and crisper) version
Fan Attacks The Hoff
Check out couple of more ads from the series after the jump