French advertising is different than US advertising. They say, US ads try to inform and persuade, whereas, ads from France try to seduce. I am not sure how true this saying is, but from my limited exposure to French ads I found them seductive, funny, appealing and extremely creative. Are clients there more open to experiment with new ideas?
Let’s take a look at 12 fascinating ads from the country of culture, France. Continue reading
Sanofi Ad Tagline: Frequent heartburn?
Credits
Advertising Agency: Publicis Dialog, Paris, France
Creative Director: Michel Duval
Art Director: Matthieu Droulez
Copywriter: Remi Soumagne
Photographer: Ilario Magali
Account manager: Nabila Rakibi
Project manager: Claire Laurent
Sanofi Ad Slogan: Frequent heartburn?
Credits:
Advertising Agency: Publicis Dialog, Paris, France
Creative Director: Michel Duval
Art Director: Matthieu Droulez
Copywriter: Remi Soumagne
Photographer: Ilario Magali
Account manager: Nabila Rakibi
Project manager: Claire Laurent
Imagine a world without boundaries, without politics, without fighting over sharing of resource, without agendas and vested interest.
Huffingtonpost Post wonders if this is the beginning of a new international diplomacy.
On a lighter side, you wish if the world has more beautiful and se-xy ladies like German chancellor. Then you wonder, at the top, be it in corporate or politics, if the world is too much tilted around men and not women. May be a next ad series from Benetton.
If you wonder, what went beside strategizing the creative, this is what Alessandro Benetton, executive deputy chairman, who presented the ads in Paris, had to say, “they were meant to promote the idea of -unhate. The images are very strong, but we have to send a strong message. We are not wanting to be disrespectful of the leaders … we consider them “conception figures” making a statement of brotherhood with a kiss.”
Check out the Benetton Unhate Campaign Video