Jun 21

12 Creative Print Ads from France

French advertising is different than US advertising. They say, US ads try to inform and persuade, whereas, ads from France try to seduce. I am not sure how true this saying is, but from my limited exposure to French ads I found them seductive, funny, appealing and extremely creative. Are clients there more open to experiment with new ideas?

Let’s take a look at 12 fascinating ads from the country of culture, France.  Continue reading

Apr 16

Sinomarin Print Ads: Pharmaceutical

Sinomarin-print-advertising-1

Sinomarin-print-advertising-2

Sinomarin Ad Slogan: 100% natural decongestant. Sea water solution

Credits:

Advertising Agency: Bold Ogilvy, Athens, Greece

Executive Creative Director: Yannis Sideris

Creative Director: Giorgos Garefalakis

Art Director: Dimitris Peponis

Copywriter: Myrto Politi

Business Unit Director: Ilias Mavidis

Account Director: Panagiotis Christofis

Account Executive: Eleni Valsamaki

Photography: Pantelis Zervos

Illustration: Pantelis Zervos, Dimitris Peponis

Published: December 2011

Apr 16

Anthisan Print Ad: Pharmaceutical

anthisan-print-advertising

anthisan-print-advertising-2

anthisan-print-advertising-3

Anthisan Ad Slogan: Rapid relief of insect bites and stings

Credits:

Advertising Agency: Publicis, Hong Kong

Creative Directors: Mark Birman, Kwong Chi Kit, Terry Cheng

Art Director: Kwong Chi Kit

Copywriter: Terry Cheng

Photographer: Benny Lam

Retoucher: Henry Chan

Published: August 2011