Adglitz.com

Ad copy:

It's not a car, it's a weapon.
Sounds like a gunshoot and feels like one too.
Michael Köckritz, Ramp Magazin
The new Lamborghini Aventador with 700hp
The truth hurts.

Ad copy:

Gearshifts can be as unforgiving as a professionally executed punch in the neck.
Jan Baedeker, Cassicdriver.com
The new Lamborghini Aventador with 700hp
The truth hurts.

Ad copy:

It you slam on the brakes at 100km/h, you come to a halt in just 30 meters.
Your eyeballs should then pop back into their sockets.
Ulrich Safferling, Auto-Illustrierte
The new Lamborghini Aventador with 700hp
The truth hurts.

Ad copy:

The acceleration is apocalyptic.
It can deliver pure delirium on demand.
James May, Top Gear
The new Lamborghini Aventador with 700hp
The truth hurts.

Credit:

Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Directors: Diether Kerner, Jan Krause
Art Director: Simon Jasper Philipp
Copywriter: Bea Kiwitt
Illustrator: Herr Müller
Published: September 2011

Credit:

Advertising Agency: Cactus, Denver, USA
Creative Director: Norm Shearer
Art Director: Jorge Lamora
Copywriter: Elliot Nordstrom

Imagine a world without boundaries, without politics, without fighting over sharing of resource, without agendas and vested interest.

Huffingtonpost Post wonders if this is the beginning of a new international diplomacy.

On a lighter side, you wish if the world has more beautiful and se-xy ladies like German chancellor. Then you wonder, at the top, be it in corporate or politics, if the world is too much tilted around men and not women. May be a next ad series from Benetton.

If you wonder, what went beside strategizing the creative,  this is what Alessandro Benetton, executive deputy chairman, who presented the ads in Paris, had to say, “they were meant to promote the idea of  -unhate. The images are very strong, but we have to send a strong message. We are not wanting to be disrespectful of the leaders … we consider them “conception figures” making a statement of brotherhood with a kiss.”

Check out the Benetton Unhate Campaign Video

Credit:
Ad slogan: Evolution always compacts
Advertising Agency: Conexão, Rio de Janeiro, Brazil
Creative Director: Eduardo Silva
Art Director: Adriano Benevides
Copywriter: Pedro Rosadas
Published: September 2011