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05 Jul
2008

How do you recognize great strategy in advertising?

How do you know what is great advertising? Great advertising is single minded, the proposition differentiates and the advertising idea dramatizes the proposition brilliantly. Strategy, therefore, needs to be simple, single minded and stimulating to the creative team so that it comes up with a good advertising idea. Good advertising

22 Jun
2008

Color use in Advertising. How colors theory helps brand marketing, advertising and promotion to be more effective?

It’s a well-known fact that color ‘red’ inspires impulsive buying. Red is color of love and passion, red is dramatic even on a modest non-creative use. Our eyes are instantly drawn to the color like ducks to water when they see red in any form, be it print, outdoor, inside

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