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Coca-Cola Australia has rolled out an exclsuive Beijing Olympics advertising campaign “Bird’s Nest” to promote its sponsorship role This new 30-second television commercial titled ‘Birds Nest’ ad depicts five bird’s individual journeys to Beijing inspired by the Bird’s Nest stadium. The ad has been running on air and on web now. Limited edition 330ml and 385ml glass bottles will featur Olympic Games imagery which will be available exclusively in Coles and -’Eleven stores. Nationwide out-of-home will be rolled out, featuring the Coca-Cola bottle and key sporting imagery. Consumers can also go online to engage with the brand via a ‘Design the World a Coke’ website at www.coca-cola.com.au.

Agency: Wieden+Kennedy, Amsterdam Executive Creative Directors: John Norman, Al Moseley Copywriter: Dave Smith Art Director: Pierre Janneau Producer: Neil Henry, Elissa Singstock, Cimien Ekici Project Manager: Emma Williamson Agency Executive Producer: Corey Bartha Production Company: Partizan Films Animation: Director: Eric Lerner Executive Producer: Isabella Parish Producer: Julie Crosbie Live Action: Director: Thomas Hilland Executive Producer: Russell Curtis Producer: Miranda Johnstone Director of Photography: Stephen Keith-Roach Editor: Russell Icke Post-Production company: Munky London Audio Post-Prod. company: Wave Studios Music: A-Bomb, Human Executive Producers: Augusta Quiney (A Bomb), Marc Altshuler (Human) Sound Design: Wave Studios, A-Bomb

What better ways but to promote US pop nationalism by supporting not any or sundry but getting close and personal with US women’s beach volleyball sexy babes. happening dude George Bush seen here with the hot volleyball divas and must be tipping them about why getting into a uniform is important than thong and bra.

Nike is not an official 2008 Beijing Olympic sponsor but that does not take away the zeal from the sporty organization, after all only fool will miss this greatest sport-marketing event. So, it’s on its way to create to create some extra ordinary advertising campaign. This Olympic commercial “United We Rise” surely has its appeal hidden worldwide. After all its laden with pop patriotism that can sail across geographies with ease.

This Nike ad featurs Marvin Gaye who is singing the Star Spangled Banner.

Set to the score of Marvin Gaye’s memorable performance of “The Star Spangled Banner” at the 1983 NBA All-Star Game in Los Angeles, the spot takes viewers into a USA Basketball team practice and showcases the collection of star-studded athletes taking part in basketball drills and scrimmages and ultimately uniting as one team.

Other big names participated are Nike athletes like Kobe Bryant, LeBron James, Jason Kidd, Carmelo Anthony (Jordan Brand), Chris Paul (Jordan Brand) and Dwyane Wade (Converse), along with actual footage of Marvin Gaye’s performance of the National Anthem, a two and a half minute version of the commercial was aired on August 5, following the final episode of “Road To Redemption presented by NIKE on ESPN2.

Read: Game Vs. U.S Puts China in Hoots Heaven

After stripping down posed in nude for Playboy magazine in 2007, former Olympic gold medalist swimmer Amanda Beard has launched naked, anti-fur campaign outside for PETA. But the Chinese authorities first canceled a planned unveiling, citing safety concerns. The campaign somehow unveiled at other spot.

The ad features Amanda posing in front of the Water Cube swimming venue. She says in the ad

Seeing animals slaughtered to be worn as fashion is awful to me, so I’m definitely against wearing fur … I’d much rather go naked than ever put a dead animal on my body.

Read: Launch of Beard’s nude PETA protest poster booted from hotel

Visa “Go World” 2008 Olympic Commercial “Come Together” gets a voice over (narration) by Morgan Freeman. In this exclusively made for Beijing Olympics ad he said, there are only six billion people in the world. May be the ad was recorded some time back, because by a conservative estimate approximately the number is 7 million people.

This is what he exactly said with his Godish heavenly voice:

“There are six billion of us. We all come from unique places, with unique ways of looking at the world. We don’t always agree but for a few shining weeks we set it all aside. We come together to stand and cheer and celebrate as one. We think all the things that make us different and remember all the things that make us the same.”

Visa’s “Go World” Olympics campaign featuring US athletes celebrates human accomplishment and the border-transcending connectedness people experience during the Games’ few short weeks. From epic to personal, the spots celebrate the human experience, designed to be both timeless and contemporary, writes Duncan.

Visa World: Come Together Olympics Commercial

Series of athletes whose inspirational stories are mentioned in the promotional website are:

Billy Mills

Kerri Walsh

Jim Thorpe

Paul Hamm

Steven Lopez

Bryan Clay

Dwight Phillips

Erin Popovich

Bob Beamon

Robert (”Bob”) Beamon (born August 29, 1946) is an African American former track and field athlete, best known for his long-standing world record in the long jump.

Beamon, from South Jamaica, Queens in New York City, attended Jamaica High School[1] and the University of Texas at El Paso. On October 18, 1968 at Summer Olympics in Mexico City, Beamon set a world record for the long jump with a jump of 8.90 m (29 ft. 2½ in.). It was one of the most astounding feats in the history of the Olympics. Wikpedia

Nastia Lukin

Anastasia “Nastia” Valeryevna Liukin is an American artistic gymnast of Russian origin. She is the 2005 and 2007 World Champion on the balance beam and the 2005 World Champion on the uneven bars. With nine World Championships medals, seven of them individual, Liukin is tied with Shannon Miller as having won the most World Championship medals of any American gymnast in history. Wikipedia

Kip Keino

Kerri Strug

Derek Redmond

Derek Redmond (born 3 September 1965, in Bletchley, England) is a retired British athlete. During his career, he held the British record for the 400 metres sprint, and won gold medals in the 4×400 metres relay at the World Championships, European Championships and Commonwealth Games. However his career was blighted by a series of injuries, and he is best remembered for his performance at the 1992 Olympic Games in Barcelona where his hamstring tore during the 400 metres semi-final but he fought through the pain and, with assistance from his father, managed to complete a full lap of the track as the crowd gave him a standing ovation. Wikipedia

Aly Wagner

Cheri Blauwet

Michael Phelps

Michael Fred Phelps II is the famous American swimmer and a World Recorder Holder in various swimming championship. Born in June 30 1985, Michael Fred Phelps II hails from Baltimore, Maryland. One of his greatest achievements is holding 8 medals in Summer Olympic 2004 held in Athens. Among the 8 Olympic medals, 6 were gold thus holding the world record for achieving greatest number of medals in a single Olympic. Michael Fred Phelps II first took part in 2000 Summer Olympics held in Sydney at the age of 15 as the youngest American male swimmer in an Olympic event in 68 years! He became 5th in 200 meter Butterfly. Wikipedia

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