Category Archives: China Olympics 2008 ad

Sep 10

Nike: Maria Sharapova’s inspirational advertising for NikeWoman (Video)

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–>Nike-commercial-ad-Maria-sharapova-Here-I-Am-Campaign

NikeWoman’s Here I Am advertising campaign is featuring Maria Sharapova in an animated version. The commercial has been created by Wieden & Kennedy Amsterdam and it will feature women athletes like Maria Sharapova for Nike. The NikeWomen campaign celebrates a summer of outstanding female achievements for the “Here I Am” campaign, which actually inspires women to fall in love like a true sportswoman.

Kelly-Sotherton-Nike-commercial-Here-I-Am

The advertising campaign is also featuring the runner Nicola Sanders and three other European athletes like Olympic Heptathlete Kelly SothertEngland striker Lianne Sanderson Nikeon and record breaking England striker Lianne Sanderson. All these films will tell the story behind these women’s struggle to success and supports the “Here I Am” Nike strapline.

The exhibition will be launched to the public during the first week of September and will run from 1st – 31st September 2008…Opening night will witness guest appearances from UK athletes Kelly Sotherton, Nicola Sanders, Steph Twell, Lianne Sanderson and Emma Byrne

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NikeWomen campaign features cartoon Sharapova

Maria Sharapova stars in animated ‘Here I Am’ Nike advert

Aug 13

GE Commercial Wind Energy: Anderson Davis throwing discus and breaking heritage building, why?

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GE-ad-commercial-birds-nest-OlympicsThis GE commercial where Anderson Davis features as an ancient Greek discuss thrower is nice to see but then you realize that Olympics 2008 is happening in Beijing, China and not mandatorily in Greece. Is it always compulsory to showcase Greek as Olymplic background?

Anyway, the ad is cool. Anderson throws the discus and it due to a spin in the air it ruins an ancient (Greek!!) building.

The commercial is showcasing GE’s wind power management capability. GE is also one of the official sponsors of the game.

Aug 13

Nike Dream is deferred Olympics commercial: Tribute to Sanya Richards

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Nike is unveiling the “A Dream Deferred” television commercial on August 15. The Dream Deferred ad is special because the commercial is an inspirationally charged one which gives viewers a glimpse into Sanya Richards’ life over the past two years. Sanya Richards, after battling a rare ailment that threatened her track career, she persevered to return to action stronger than ever before. The ad shows Richards training and getting ready to return to competition in the 400 meter run.

The 60-second and 30-second ads were developed with Wieden+Kennedy Portland.
Earlier this month Nike kicked off its global advertising campaign for Beijing with a television commercial entitled “Courage.” The ad celebrates one of the most inspirational brand statements of all time, ‘Just Do It,’ by capturing the very essence of an athlete’s motivation. Last week Nike began airing “United We Rise,” an ad featuring the USA Basketball Team that is set to the score of Marvin Gaye’s legendary rendition of “The Star Spangled Banner.”

Aug 13

Nike we have softball commercial inspires (video)

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In a true celebration of the continuing spirit of competition while overcoming adversity, Nike is debuting two inspirational commercials (exclusively for Beijing Olympics 2008) which would feature world-class track star Sanya Richards and the USA Softball Team.

This is a special year for USA Softball Team members as the Beijing Olympic Games enters into its final year of Olympic competition. In “We Have Softball,” advertisement Nike is highlighting the US team’s passion and commitment to continuing to play the game regardless of the circumstances.

The television ad debuts in the U.S. on August 12, and features members of the four-time, gold medal winning USA Softball Team.

The Dream Deferred Nike commercial is featuring the song “The Happiest Girl in the Whole U.S.A” which has been performed by Donna Fargo.

The new Nike Olympics advertisement ends with USA Softball players Lauren Lappin, Jessica Mendoza, Laura Berg, Vicky Galindo, Andrea Duran and Stacey Nuveman as they share in laughter with these words “We have softball, you can have everything else” appear on the screen.

Aug 13

Nike A New Team blessed by Marvin Gaye, Marvin’s Star Spangled Banner spiked

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Marvin-Dream-Team-USA-Star-Spangled-Banner- Nike A New Team commercial exclusively created for Beijing Olympics 2008 has so wonderfully used Marvin Gaye’s 1983’s national anthem rendition that I got really moved. This anthem Marvin performed way back at 1983 NBA All Star Game in Los Angeles. Now Nike advertising think tank has decided to use the number for New Team USA advertisement.

As the new Team USA looks forward to claiming victory in Beijing, Coach K looks back twenty-five years for new inspiration from our national anthem.

The Star Spangled Banner is played before every game to inspire the players and the fans to greatness. Coach K took a moment out of practice to share a version of the song with his players that, in its own right, made sports history.
And like Marvin and the Dream Team before them, this year’s Team USA intends to put on a show that will forever go down as one the greatest performances in the history of the sport.

To show support for the men that will represent us in Beijing, Nike Basketball brings Marvin, LeBron, Kobe, J-Kidd and the rest of the team together to pay homage to basketball, America’s game.

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