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Filed under Advertising News, Celebrity Advertising, Social Marketing, TV ads, Television Commercials


Adidas selling properly edited and cut and glued shots in the name of reality advertising.

“Soccer Pop-in/Green Hills Futball Club” supposed to the best soccer club in the town, as described by none other than David Beckham. He drops in there with a dozen pairs of (or probably more) Dicks Sporting Goods from Adidas. Chicks and hens practicing there got a shock of their lifetime when they found out that Beckham was walking towards them.

Beckham joins the team for target practice. As one player takes control of the ball and hits the target, we see Beckham switch jerseys with him while teammates explode in celebration.

Not a single shot that Beckham has taken is unedited or uncut. Do you think the video is realistically real? Or the boys and the girls? Well…may be

Credits:

Agency: 180LA
AD: Erwin Federizo
CW: Tom Hamling
CD: Joel Rodriguez
ECD: William Gelner
Producer: Kate Morrison
Production Company: @radical.media
Director: Dave Meyers
DP: Joe Mead
EP(s): Frank Scherma, Donna Portaro
Post/Effects: Ring of Fire
Editorial: 89 Edit
Editor: Chris Davis
Assistant Editor: Daniel Spencer
EP(s): Bob Cagliero, Gail Butler
Producer: Nicole Keith
Telecine: Co3
Colorist: Stefan Sonnenfeld
Sound Design: Lime
Sound Designer: Rohan Young

Music: Beacon Street Music

Boys and girls learn to bend it like Beckham from the man himself.

David-Beckham-Adidas-commercial-ad-sporting-goods-soccer-pop-in

Comments (0) Posted by admin on Thursday, September 4th, 2008

Filed under Celebrity Advertising, TV ads, Television Commercials, Video ads

It’s none other than Britney Spears featuring in the MTV’s new Video Music Award promo with Russel Brand. No jig jag, Britney appears super clean in the latest MTV VMA commercial. It may be MTV but she is clear eyed (for a change) and acting as an adorable flirt.

Well, we still remember how she messed everything up last year after her horrendous VMA performance. There is also rumor that Britney baby may try another come back this year. The VM ad promos will surely arise lot of curiosity, it would be interesting to see if she can hold on to the hype. There is no confirmed report however, that she is performing from the MTV guys.

Van Toffler, president of MTV Networks, told the media, Everyone deserves a second or third chance, right?” and has said that they’re trying to think of ways “every minute of the day” to top last year’s Britney opener.

MTV VMA 2008 Promo 1 (Britney Spears & Russel Brand)

MTV VMA 2008 spot 2 (Britney Spears & Russel Brand)

Comments (1) Posted by admin on Wednesday, August 13th, 2008

Filed under Beijing Olympics 2008 commercials, Celebrity Advertising, China Olympics 2008 ad, TV ads, Television Commercials

Nike is unveiling the “A Dream Deferred” television commercial on August 15. The Dream Deferred ad is special because the commercial is an inspirationally charged one which gives viewers a glimpse into Sanya Richards’ life over the past two years. Sanya Richards, after battling a rare ailment that threatened her track career, she persevered to return to action stronger than ever before. The ad shows Richards training and getting ready to return to competition in the 400 meter run.

The 60-second and 30-second ads were developed with Wieden+Kennedy Portland.
Earlier this month Nike kicked off its global advertising campaign for Beijing with a television commercial entitled “Courage.” The ad celebrates one of the most inspirational brand statements of all time, ‘Just Do It,’ by capturing the very essence of an athlete’s motivation. Last week Nike began airing “United We Rise,” an ad featuring the USA Basketball Team that is set to the score of Marvin Gaye’s legendary rendition of “The Star Spangled Banner.”

Comments (1) Posted by admin on Wednesday, August 13th, 2008

Filed under Beijing Olympics 2008 commercials, Celebrity Advertising, China Olympics 2008 ad, TV ads, Television Commercials, Video ads

In a true celebration of the continuing spirit of competition while overcoming adversity, Nike is debuting two inspirational commercials (exclusively for Beijing Olympics 2008) which would feature world-class track star Sanya Richards and the USA Softball Team.

This is a special year for USA Softball Team members as the Beijing Olympic Games enters into its final year of Olympic competition. In “We Have Softball,” advertisement Nike is highlighting the US team’s passion and commitment to continuing to play the game regardless of the circumstances.

The television ad debuts in the U.S. on August 12, and features members of the four-time, gold medal winning USA Softball Team.

The Dream Deferred Nike commercial is featuring the song “The Happiest Girl in the Whole U.S.A” which has been performed by Donna Fargo.

The new Nike Olympics advertisement ends with USA Softball players Lauren Lappin, Jessica Mendoza, Laura Berg, Vicky Galindo, Andrea Duran and Stacey Nuveman as they share in laughter with these words “We have softball, you can have everything else” appear on the screen.

Comments (0) Posted by admin on Wednesday, August 13th, 2008

Filed under Beijing Olympics 2008 commercials, Celebrity Advertising, China Olympics 2008 ad, TV ads, Television Commercials, Video ads

Marvin-Dream-Team-USA-Star-Spangled-Banner- Nike A New Team commercial exclusively created for Beijing Olympics 2008 has so wonderfully used Marvin Gaye’s 1983’s national anthem rendition that I got really moved. This anthem Marvin performed way back at 1983 NBA All Star Game in Los Angeles. Now Nike advertising think tank has decided to use the number for New Team USA advertisement.

As the new Team USA looks forward to claiming victory in Beijing, Coach K looks back twenty-five years for new inspiration from our national anthem.

The Star Spangled Banner is played before every game to inspire the players and the fans to greatness. Coach K took a moment out of practice to share a version of the song with his players that, in its own right, made sports history.
And like Marvin and the Dream Team before them, this year’s Team USA intends to put on a show that will forever go down as one the greatest performances in the history of the sport.

To show support for the men that will represent us in Beijing, Nike Basketball brings Marvin, LeBron, Kobe, J-Kidd and the rest of the team together to pay homage to basketball, America’s game.

Link

Comments (0) Posted by admin on Wednesday, August 13th, 2008