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Maria Sharapova and Olympic gold medalist, gymnast Nastia Liukin will feature in Cole Haan’s new advertising spots. The Sporting Collection from Cole Haan (or call it Cole Haan Sporting) plans to unveil all new The Spring 2009 collection with Ms. Sharapova as the line’s spokesmodel.

The WSJ reports

The Sporting line, which will include 40 casual styles for women and 30 for men, will carry ballet-style Mary Janes, elevated wedges and sandals in fuschia, orange and cobra for women and boat shoes and lace-ups for men in bold and neutral shades. Prices will range from $115 to $200.  Link

Sharapova is now taking rest to recover from a shoulder injury which she has been suffering from quite a time. While speaking to media about the ad campaign she said,

My designs will be next fall, so I’m very excited. Ever since I was young I loved making things and being part of the design process. It’s pieces that really represent my lifestyle and the lifestyle of a New Yorker — a busy life.

Sharapova is presently endorsing Nike, Prince and Tag Heuer

Forbes report on Maria

More on Maria Sharapova

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NikeWoman’s Here I Am advertising campaign is featuring Maria Sharapova in an animated version. The commercial has been created by Wieden & Kennedy Amsterdam and it will feature women athletes like Maria Sharapova for Nike. The NikeWomen campaign celebrates a summer of outstanding female achievements for the “Here I Am” campaign, which actually inspires women to fall in love like a true sportswoman.

The advertising campaign is also featuring the runner Nicola Sanders and three other European athletes like Olympic Heptathlete Kelly Sotherton and record breaking England striker Lianne Sanderson. All these films will tell the story behind these women’s struggle to success and supports the “Here I Am” Nike strapline.

The exhibition will be launched to the public during the first week of September and will run from 1st – 31st September 2008…Opening night will witness guest appearances from UK athletes Kelly Sotherton, Nicola Sanders, Steph Twell, Lianne Sanderson and Emma Byrne

Link

NikeWomen campaign features cartoon Sharapova

Maria Sharapova stars in animated ‘Here I Am’ Nike advert

Agent Provocateur is back with a new advert. Peaches Geldof and Daisy Lowe have raunchily joined the scantily clad cast of The Season of the Witch (Autumn and Winter Collection). As ardent followers of former P girls Lowe and Geldof have stripped down to their lingerie, for a risqué new Agent Provocateur advertising campaign.

Why on earth Geldof has been chosen for this luxury Agent Provocateur ad if you wonder, its brand manager has an answer. While speaking with Daily Telegraph the manager has said. Link

She’s hot, young and of the moment. She’s got an edginess about her and we like the face of the firm to have that hint of danger. We’ve no doubt she’ll be a huge success.

Daugher of  Sir Bob Geldof, Peaches is only19 years old and already has married musician Max Drummey in Las Vegas last month. She has moved to New York to study fashion and media. And certainly going places.

Controversy has already begun about the quality of the ‘horror’ Orange Gold Spot advert starring Anjelica Huston. If you remember her, she acted as Morticia in ‘The Addams Family’ movies. In the commercial, Anjelica Huston is talks with dead people.

Mother has created the advertisement. It begins with the lady sitting across the table from the Orange film board executives in a nicely dimly lit restaurant. While she toys with sharp scissors Huston attempts to pitch her movie to the familiar characters of Dresden, Elliott, Alex and Jack.

In the middle of her pitch, Dresden interrupts to explain to Huston that Orange is all about “positivity” and describes the company as the Orange Family to the tune of the Adams Family, in which Huston has previously starred in as Morticia. Link

Does the ad make you squirm? Is it a result of client perseverance? Another form of loyalty by being mute and dumb? Will Orange lovers love the ad? Will it be able to create a twitter even?

Adidas selling properly edited and cut and glued shots in the name of reality advertising.

“Soccer Pop-in/Green Hills Futball Club” supposed to the best soccer club in the town, as described by none other than David Beckham. He drops in there with a dozen pairs of (or probably more) Dicks Sporting Goods from Adidas. Chicks and hens practicing there got a shock of their lifetime when they found out that Beckham was walking towards them.

Beckham joins the team for target practice. As one player takes control of the ball and hits the target, we see Beckham switch jerseys with him while teammates explode in celebration.

Not a single shot that Beckham has taken is unedited or uncut. Do you think the video is realistically real? Or the boys and the girls? Well…may be

Credits:

Agency: 180LA
AD: Erwin Federizo
CW: Tom Hamling
CD: Joel Rodriguez
ECD: William Gelner
Producer: Kate Morrison
Production Company: @radical.media
Director: Dave Meyers
DP: Joe Mead
EP(s): Frank Scherma, Donna Portaro
Post/Effects: Ring of Fire
Editorial: 89 Edit
Editor: Chris Davis
Assistant Editor: Daniel Spencer
EP(s): Bob Cagliero, Gail Butler
Producer: Nicole Keith
Telecine: Co3
Colorist: Stefan Sonnenfeld
Sound Design: Lime
Sound Designer: Rohan Young

Music: Beacon Street Music

Boys and girls learn to bend it like Beckham from the man himself.