What better way to turn otherwise busy minds to your product by letting celeb sport stars go all dare bare and naked. Come Beijing Olympics 2008, and not one but three British athletes will make a promotional appearance in birthday suit for the sports drink, Powerade, a Coca Cola brand. Rower turned cyclist Rebecca Romero, Triple jumper Phillips Idowu and Swimmer Gregor Tait have all taken part for the energy drink’s China Olympics exclusive advertisement campaign.
Cathryn Sleight, marketing director for Coca-Cola Great Britain said,
Everyone is used to seeing athletes in competition or winning, but we wanted to give people the chance to see the real make-up of an athlete and their muscle and power.
“This is definitely one of the more unusual shoots I’ve taken part in, but also one of the most enjoyable,” The Telegraph quoted Idowu as saying, “The inner gear for an athlete – how we train, what we eat, drink and when we sleep – is as important as what we wear.”
Maria Sharapova and Charlie Ebersol are together. Former world no. 1, the leggy beauty Maria Sharapova has informed press that she is dating Charlie Ebersol, son of the chairman of TV network NBC Sports Dick Ebersol and Hollywood actress Susan Saint James. The Ebersol family was involved in a plane crash. Though Charlie and his father survived the crash but Charlie’s younger brother Teddy, 14, died at the scene.In the above picture Maria Sharapova is looking pretty beautiful with the handsome hunk.
Maria Sharapova is presently the world’s highest-paid women tennis player and female athlete. Before this she was in relationship with Maroon 5 frontman Adam Levine. Miss Sharapova was also linked to US tennis star Andy Roddick.
Personally 2008 is not turining out to be a great year for Sharapova, presently ranked 6th in ATP. First, she had to opt out of U.S. Open due to a kinky shoulder injury and now in the month of September she has suddenly made her mind about not playing further in the current season. But now it seems the forced break has resulted in a wonderful way for the girl as she has found a new date. So far so good. I wish it lasts sometime.
